The new shopping tool is available in the U.S. across Google Search and the Gemini app.

American Express is introducing a new framework designed to ensure AI agents only make purchases their users have authorized, potentially preventing costly mistakes and disputes as AI-powered shopping grows.

"I stumbled upon a page of assumptions that Amazon has made about me based on my purchases and I’m literally speechless," one shopper wrote on Threads.

Personal AI agents promise to shop, book flights, and make reservations for you. But deliberate blocks and anti-bot defenses are getting in the way, leaving consumers caught in the middle. A new standard aims to help.

OpenAI is rolling out new shopping features for ChatGPT that let users virtually try on clothing and accessories using their own photos and save products they like to a Favorites library.

Shopify’s new Canvas site builder lets merchants create and customize their online stores by chatting with its AI agent Sidekick, while watching the changes happen in real time.

Instinct is rolling out human-curated product and travel recommendations, but some users aren’t happy about getting suggestions they never asked for.