Katie Zacharia’s Problem Is That She’s Bad at Lying
We’ve come a long way since Jordan Peele’s 2018 PSA warning about the future of political deepfakes. Back then, everyone assumed that AI-faked video would mostly be the work of nefarious outside actors. Today, a remarkable chunk of the political ecosystem has openly embraced them, particularly on the right. The New York Times reports today that candidates and PACs, predominantly Republican ones, have already spent more than $137 million1 airing AI-generated ads this year alone. About 70 percent of the ads, they found, “contained no disclaimer that AI was used.” Happy Friday.
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Post-Truth Press Secretary
by Andrew Egger
The new White House press secretary doesn’t have the one skill Trump’s top flack needs. She just can’t lie good.
Katie Zacharia’s first few days on the job have become dominated by her halting, changing responses to accusations that she spent years falsely claiming to be a lawyer, even though she has never been admitted to the bar in any state and never practiced law. Asked Tuesday when she had passed the bar, she replied “when I went to China.” On Wednesday, she insisted she had misheard the question and had thought she was simply asking what she had done after law school.
Then, yesterday, she did a damage-control tour of conservative media, sitting for interviews with Fox News’s Sean Hannity and MAGA conspiracy theorist Jack Posobiec. She insisted in these interviews that legal experts had assured her she could call herself a “lawyer” so long as she never used the (she said) more specific term “attorney.”
This is a silly dodge: In America, “lawyer” and “attorney” are synonyms. And it’s not a good excuse either: CNN promptly found at least fifteen times since last year that Zacharia had shared posts describing her as an “attorney.”
Katie Zacharia’s job is to lie to you. Our job is to tell you the truth—about the world, the state of our country, and what we really think. Join us.
Even Hannity, far from giving her the softball primetime interview she plainly had hoped for, struck a prickly, skeptical tone last night: “Why get into this long, drawn-out thing about the difference between a lawyer and an attorney?” he asked. He then asked her point-blank about the CNN “attorney” report. “I think they were retweets,” Zacharia blustered, “and I corrected the record and said that I was not endorsing the title, they were retweets of a title that had been given.” As Judd Legum, who broke the story of Zacharia’s resume embellishment, pointed out, she shared one of these tweets just last week.
None of this, of course, reflects particularly well on Zacharia’s honesty and character. Just as importantly, it is terrible comms work. Being able to navigate through stories like this in a disciplined, low-drama way is the single most important requirement for her new job.2 But instead of competently smothering the story, she has prolonged it, her multiple ridiculous “explanations,” each debunked faster than the last, just dragging out the embarrassment.
Put another way: Zacharia’s dishonesty isn’t the reason her job is in trouble. Being dishonest without seeming to is a big part of the job! The problem isn’t that she’s a liar, it’s that she’s a bad liar. Neither Hannity or Trump or anybody in MAGA cares that she lied on her résumé. What they care about is her clumsiness in explaining that now. Because a person who can’t even wriggle out of a little lie like that is going to get completely tangled when it comes time to defend way bigger whoppers in the White House briefing room.
Recall here that Trump picked Zacharia for the job on gut instinct, after seeing her appearances on TV. He made the choice over the objections of White House Chief of Staff Susie Wiles, who thought that CNN commentator Scott Jennings—a truly seasoned, deft liar—would be the superior choice.
“I would not be surprised if he happened to be meeting with her and just decided right then and there to give her the job, without much input or vetting,” Stephanie Grisham, one of Trump’s first-term press secretaries, told me.
Some in the White House who have chafed at Wiles’s leadership were enthused about the move: “Susie wanted someone who would be loyal to her and instead Trump chose someone loyal to him, as it should be,” an administration source told the Daily Mail this week. “He is taking back control, and it is starting to feel more like the first term.” (No argument there.)
What Trump wants and what Trump needs from the people around him aren’t always the same thing. Trump picked Zacharia because she’s a sycophant in his preferred mold. And he thinks she fights hard. But there’s a difference between fighting hard and fighting well. A press secretary who can’t lie convincingly won’t cut it.
A Tip of the Cap to No Kings
by William Kristol
Earlier this week, I asked if a reinvigorated liberalism is possible. I think it is, and urged us to “look abroad,” at the examples of Volodymyr Zelensky, and Péter Magyar, Mark Carney, and Pope Leo XIV, all admirably “strong and confident defenders of liberty.”
And I added,
But you know what else gives me hope for a revitalized liberalism? The American people, or at least an increasing percentage of them. Seeing support for President Trump collapse among the public—with very little help from our pitifully complacent and fearful elites—is heartening. Even inspiring.
And tomorrow, it will be inspiring to once again see millions of Americans show up at No Kings rallies. Because before the polls changed, before the gradual move of the public away from Trump, there were the efforts of the No Kings organizers. There were the peaceful and patriotic demonstrations of the participants. Before it was fashionable, No Kings was there.
The first of the No Kings demonstrations, on June 14, 2025, was organized in response to Trump’s military march in Washington that he’d timed—monarchically—to coincide with his birthday. At the time, according to the New York Times average of the polls, Trump had 44 percent approval and 52 percent disapproval. Anti-Trump elites were engaged in hand-wringing over his apparently unshakable hold on the public. Other elites were busy accommodating Trump. But five million Americans turned out to protest.
The second No Kings gatherings took place four months later, on October 18, 2025. Trump’s approval had barely budged: 43 percent approval to 53 percent disapproval. But turnout at the demonstrations across the nation surged to about seven million Americans. And in Virginia, where I live, there were indications of a big Democratic victory coming at the polls two weeks hence, and a sense that the tide might be turning.
The third day of No Kings rallies occurred this spring, on March 28, 2026, a month after Trump launched the Iran war. They were the largest yet, attracting around 8 million people. The mood was determined but somewhat upbeat, despite all of the depredations of the Trump administration at home and abroad. And it was clear that Trump’s popularity was finally dropping. He was by then at 40 percent approval and 56 percent disapproval, en route to his current 37 percent approval and 60 percent disapproval.
Tomorrow, we’ll get together once again under the rubric of No Kings. The focus this time is less on protesting the Trump administration and more on the practical task of encouraging and aiding voter turnout for the midterms.
As the No Kings coalition website explains,
No Kings: Vote Early is the next step of reclaiming our power after a year of mass mobilizations. It’s a day of nonpartisan voter participation, being in community with each other, and making sure every eligible voter has a plan, knows their options, and is ready to make their voice count.
The events around the country tomorrow will be less dramatic, and probably won’t get quite the numbers the earlier ones did. But they will be the culmination of a genuinely impressive and important effort on behalf of our democracy and our freedom.
I’ll be there tomorrow. And I’ll take a moment to tip my Bulwark baseball cap to No Kings.
AROUND THE BULWARK
GOP’s Top GOTV Operative Employed an Organizer Convicted of Strangulation… And that’s not the only person with a criminal history who we found on his PAC’s payroll, reports BRENDAN HARTNETT.
So Many Bad Things… And they’re happening to bad people! Is the worst yet to come? Join JVL and SARAH on The Secret Podcast.
Book a Room at the ‘Haunted Hotel’... Showrunner MATT ROLLER joins SONNY BUNCH on THE BULWARK GOES TO HOLLYWOOD to discuss the second season of Netflix’s hit animated series.
MAGA Influencers Are Running for Cover After Talarico Smear Collapses… THE TRIO gives an update on the MAGA influencers caught pushing a false story about Texas Democrat James Talarico, and why those behind the smear may face few consequences.
DHS Raids Ilhan Omar’s Home. Weissmann Smells a Rat… On The Illegal News, SARAH LONGWELL and ANDREW WEISSMANN discuss the FBI raid on Ilhan Omar, Trump’s latest overtures to Putin, and the courts’ efforts to stop his taxpayer-funded campaign ads.
Quick Hits
FUN WITH ROLLS: Donald Trump’s war on mail-in ballots continues. Yesterday, the Trump administration sued the state of California, asking a judge to block the counting of mail-in ballots from around 20,000 California residents it considers “likely” to be non-citizens. Earlier this week, California election officials received the list of supposedly suspect voters on a thumb drive, along with a demand from the Justice Department to remove them from the state’s voter rolls within 48 hours. But Secretary of State Shirley Weber said that Justice had provided no evidence that the persons named in the list were non-citizens—and noted that, when the Department of Homeland Security sent a similar list with similar demands to Nevada last month, state officials ultimately determined that every person listed was in fact a citizen. The AP has more:
The letter sent by acting Deputy Attorney General Trent McCotter gave the state 48 hours to research the list of the 20,000 people it claims might not be citizens. For those whose citizenship cannot be independently verified, the state is to instruct local election officials to segregate their mail-in ballots until their status can be determined, and to not provide a ballot to anyone who has not yet received one.
California Attorney General Rob Bonta said at an unrelated press conference Thursday morning that state officials would not carry out the federal government’s requests to withhold ballots for the alleged noncitizen voters. He noted that the administration’s alleged number of noncitizens on the state’s voter rolls had dropped from the 190,000 flagged over the summer by the Department of Homeland Security to the 20,000 noted by the Justice Department.
One thing after another with these guys. Read the whole thing.
RED HOPIUM: The polls look terrible for Republicans. But Republicans have one reason to console themselves: How many times lately have the polls been flat wrong? Here’s Politico:
Polling over the last decade has struggled to capture Republican voters. The data underestimated Trump’s support in 2016, 2020 and 2024, and Republicans argue similar errors could be happening again this cycle, particularly in competitive Senate races.
“Polling is getting much more difficult to do,” said veteran GOP strategist Karl Rove, adding that if the polls reflect Democratic overperformance “then every one of these races that we’re talking about today—Texas, Michigan, Maine, Alaska, Iowa—they’re all within the margin of error.”
As Nate Silver has pointed out, “The polls have overestimated Democrats for three presidential elections in a row” (emphasis added). But “Polls in the 2018 and 2022 midterms did much better.”
One GOP strategist told Politico that the polls are so Democrat-favored right now that they suggest a change in the electorate “as profound as those seen after Watergate and 9/11”—and surely that hasn’t happened, right? “You’d have to presuppose we’re staring down the barrel of a generational national trauma that no one is aware of,” the strategist said.
Now, look: We’ll be the first to admit that you’d have to be crazy to have tremendous confidence in polling at this moment in time. But is it really so ridiculous to think that the catastrophic crackup of Donald Trump’s political movement—the most potent force in politics over the last decade—is driving some pretty remarkable political realignments? Read the whole thing.
Cheap Shots
Correction (October 16, 2026, 10:52 a.m. EDT): As originally published, this sentence misstated the amount of political spending on AI-generated ads as $137, rather than $137 million.
Even slavish loyalty to Trump isn’t of any use if she’s spending all her time talking about herself.
