My thanks to Sunnny for sponsoring this week at DF. How can B2B software be so friggin’ delicious? Find out when early access launches on Monday, October 19.

Benjamin Mayo (on X, of course), commenting on Apple promoting behind-the-scenes footage showing that the embroidered “Welcome Home” logo for next week’s keynote/experience was stitched by hand:

There needs to be a name for this phenomenon where every published piece of art by a company is now accompanied by a proof-of-human video.

I agree, and I think Mayo coined the term right there. It’s always been fun to see footage of talented artists and craftspeople making things by hand. But in the age of AI it’s a differentiator — not just that you aren’t lazily generating your art via prompts, but that you understand that heart comes from the human hand.