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The private equity backlash could start at the drive-thru

25 September 2026 at 12:30

Elizabeth Warren’s job doesn’t need to be this hard.

The Democratic senator from Massachusetts is leading a cadre of largely left-of-center lawmakers in reviving the Stop Wall Street Looting Act, legislation that would curtail the worst tendencies of private equity firms. These investment firms frequently buy struggling companies in leveraged buyouts, foisting the debt of the purchase back onto the business being bought. The firms downsize staff and sell off parts of the purchased company to create dividends, all while charging the purchased corporation management fees for their trouble. When the companies frequently fail to service all this new debt, they are forced into bankruptcies that allow the private equity ownership group to walk away. 

Warren has been fighting for a while to hold private equity firms responsible for the well-being of the companies they own. In fact, this is her third attempt at pushing the legislation, which she first introduced in 2019. The act would close loopholes that shield these investment companies from the debts of the newspapers, hospitals and department stores they purchase, and would also limit the amount that could be extracted from a private equity-owned company. 

“Private equity takeovers are legal looting that make a handful of Wall Street executives very rich while costing thousands of people their jobs, putting valuable companies out of ­business, and in the case of health care, is literally a matter of life and death,” Warren said in a statement of an earlier version of the bill. 

Facing one of the most money-friendly presidencies in history and Republican control of the White House and Congress, the bill starts to look like a hard sell. Add in the public’s aversion to barring businesses from doing anything, along with the fond feelings many Americans have for the words “private” and “equity,” and it’s easy to feel hopeless. 

But there is a way to shape public opinion on this issue: Warren and her allies in Congress could simply point Americans toward an iconic redhead with pigtails. In recent years, Wendy’s has taken heat for an alleged decline in food quality. The flood of negative reviews of the fast-food chain, coupled with widespread closures of its restaurants, led Slate to ask in April “What the Hell Happened to Wendy’s?”

Citizens who aren’t likely to notice when their local newspaper becomes a bit more bare-bones, or that the already byzantine healthcare system becomes slightly harder to navigate, will definitely notice when their lunch gets worse.

The logic behind connecting fast food to private equity takeovers is straightforward. Citizens who aren’t likely to notice when their local newspaper becomes a bit more bare-bones, or that the already byzantine healthcare system becomes slightly harder to navigate, will definitely notice when their lunch gets worse — and could well inspire widespread pushback against murky financial operators.

At least that’s what Stavros Halkias believes. The comedian and actor who made his name on an unprintable dirtbag-left-adjacent podcast made the case for tying private equity to bad sandwiches during a recent interview with sports journalist Pablo Torre.

“I think it’s clear that what’s f**king us up is private equity . . . taking over products that are awesome,” he said. “The one that I’ve actually latched onto recently . . . is fast food.”

Halkias pointed to the fast food chain’s recent adoption of shredded lettuce on its chicken sandwiches as a cost-slashing maneuver typical of private equity-owned restaurants.

“Everybody understands that Wendy’s has gotten s**ttier,” he said. “The spicy chicken sandwich now uses shredded lettuce. Right there, that is private equity. That is someone saying ‘We don’t want a fresh head of lettuce that costs more money. So, we’re going to give you bagged sh**ty lettuce. I know in the grand scheme of things it’s not a big deal, but people will notice.”


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Wendy’s is not fully owned by a private equity fund, but Trian Fund Management and its CEO, Nelson Peltz, own nearly a quarter of the chain restaurant’s stock. Peltz has launched multiple bids to take over the chain, most recently in February and August, before deciding he would wait to see if Wendy’s newest CEO, Bob Wright, could turn the flagging operation around. Still, with a buyout looming over the company’s head and its largest investor grumbling, it’s hard to see cost-cutting measures as entirely free from the influence of private equity firms.

Another fast-food chain, Jersey Mike’s, offers a more straightforward example. After the sandwich company was purchased by Blackstone in January 2025, customer complaints about declining quality and rising prices have dogged it ever since. 

“Some f**khead who’s never spread mayo in his life decided instead of a sandwich this is now a commodity,” Halkias said. “By turning the consumer experience shittier, some d**khead who’s never made a sandwich gets a billion extra dollars.”

Halkias sees fast food and professional sports as the two arenas most likely to turn opinion against private equity and investment firms more generally. “I do think if one of these billionaires ruins a franchise, you might have goombah football fans reading Karl Marx,” he said. “If they destroy the Lakers, guys with Kobe back tattoos are going to start the proletariat revolution. I think that the closest we’re getting to class consciousness is fast food and sports teams.”

Halkias gets paid to be funny, and his stand-up career was boosted by a YouTube algorithm that appreciated his talent for crowd work. While Warren and the bill’s co-sponsors shouldn’t lean too hard on an extemporaneous riff from a podcaster, the germ of a promising strategy is there. 

Private equity is abstract by design; the role of these firms is hard to figure for anyone outside of the C-suite. To draw the line between funds with boring names and the everyday services that have been eviscerated by bean-counters, Warren and the supporters of the Stop Wall Street Looting Act will first have to first meet people where they are. And where they are is eating lunch in their cars.

The post The private equity backlash could start at the drive-thru appeared first on Salon.com.

Pluralistic: AI solipsists and AI cynics (24 Jul 2026)


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AI solipsists and AI cynics (permalink)

As a technology, AI isn't exceptional. It's not exceptionally wicked. It's not exceptionally good. Take away the accompanying, galactic-scale stock-swindle, and we'd call AI's applications "plug-ins" and we'd use them and abuse them in the same way that we've used every other technology:

https://www.normaltech.ai/

As a destructive economic pathology, AI is extraordinary. AI boosters have spent a baffling and terrifying sum of money – over $1.4T, most of that in the past year – on the promise of making as many workers unemployed as possible, while lowering the wages of the meager survivors of this jobspocalypse. To make things worse, AI can't do the jobs it's replacing: AI is predicated on the premise that the monopolies, duopolies and cartels that control the global economy can deliberately worsen their products without suffering economic or regulatory consequences, because they're the only game in town.

In service to this bubble, AI companies have suborned regional governments into running roughshod over environmental and planning review in order to build endless acres of data centers, many of which will likely end up casualties of the imminent bubble-pop, never to be switched on or even completed. What an indignity to have your farm or house seized through eminent domain, only to see it razed and replaced by a weed-choked empty field, a lonely foundation slab, or an abandoned empty building that could only ever be repurposed for laser-tag or an ICE concentration-camp:

https://gizmodo.com/trump-on-data-centers-you-cant-fight-it-you-have-to-go-with-it-2000790014

This is just one of the many negative effects of AI that can be traced to the scale of the bubble. Were it not for the imperative to turn more than a trillion dollars of losses into a profit, we would not have the aggressive, site-destroying scraping epidemic. Nor would we see AI crammed into every part of every product and service we use. And of course, in the absence of the investment bubble, businesses wouldn't be firing productive workers and replacing them with defective chatbots.

The single most salient fact about AI is the investment bubble, not the technical characteristics of chatbots or recent advances in statistical inference. AI's investor story is an incoherent tangle of predictions about AI's future, ranging from the outlandish ("Once we spend enough money, AI will become God and solve all our problems, including our profitability crisis") to the dystopian ("The majority of jobs in the economy will be done by our chatbots, and the employers who previously employed those workers will split the wage savings with us").

None of these stories are plausible, which raises an urgent question: why have the world's wealthiest investors been so eager to hand over trillions to finance this bubble?

I have previously written about one reason that billionaires find the AI story so compelling: at root, many billionaires just don't believe most other people are actually, fully real. How could they? Achieving billionairehood requires that you inflict pain on vast numbers of people. If you truly believed that those people were as real as you are, you'd never be able to look yourself in the mirror. Whether it's Leona Helmsley's claim that "only the little people pay taxes," or Elon Musk's habit of calling people who disagree with him "NPCs," the whole ideological project of billionaireism is shot through with a kind of solipsism:

https://pluralistic.net/2026/01/05/fisher-price-steering-wheel/#billionaire-solipsism

This is true even in one-on-one encounters: for the Epstein Class, the children raped on his island weren't fully real – certainly not as real as their own children. It's even more true for the people that billionaires experience as statistical artifacts, such as Jeff Bezos's vast army of drivers and warehouse workers, with their sky-high on-the-job injury rates and the everyday indignity of their piss-bottles. It gets worse for social media bosses like Mark Zuckerberg, for whom AI's principal appeal is the prospect of ending socializing on social media, swapping your mulish friends for pliable chatbots who will organize their interactions with you to maximize your platform usage and thus the number of ads you see:

https://pluralistic.net/2026/01/19/billionaire-solipsism/#sirius-cybernetics

I think billionaire solipsism can account for much of the malinvestment in this obvious bubble, but I don't think it's the whole story. Rather, I think there's a whole cohort of investors who don't believe in AI, but believe that other people will believe in AI.

This is a well-established investment principle. As Keynes wrote, the point of investing isn't necessarily to pick the most beautiful contestant to win the beauty contest – it's to pick the contestant that the other judges will hand the crown to:

https://en.wikipedia.org/wiki/Keynesian_beauty_contest

In other words, you don't get rich from stock speculation by identifying the businesses whose profitability will grow the most – you get rich by identifying the businesses that other investors will pile into, pushing the price up. All you need to do is sell your shares after the price spike, but before anyone else figures out that the business is a turkey. It's like that old joke: "I don't need to run faster than the bear (market), I just have to run faster than you."

From the perspective of a cynical AI investor, the question isn't, "Can AI do your job?" The question is, "Can an AI salesman convince your boss that an AI can do your job?" So long as enough bosses are convinced to fire workers and replace them with AI, AI valuation will continue to climb, and if they time the market right, they can get out before those valuations crash. This proposition gets even sweeter if the CEO of the AI company is in bed with financial regulators and stock exchanges, and can force your financial advisor to buy his worthless AI stock with "little people's" retirement savings:

https://fortune.com/2026/06/13/spacex-stock-index-funds-passive-investing-401k-nasdaq-100-russell/

A bet that bosses will fire workers and replace them with AI is a good wager. Bosses are absolute suckers for this scam. Bosses hate the fact that they can't translate their plans into action without first having a series of ego-shattering confrontations with workers who actually know how to do things, who insist that those plans are illegal, stupid, impossible or will kill people:

https://pluralistic.net/2026/03/12/normal-technology/#bubble-exceptionalism

For these bosses, AI is the chance to wire the toy steering wheel they play with all day directly into the corporate drive-train. With enough AI slaves, the boss can run the company all on their own:

https://pluralistic.net/2026/07/10/posthuman-as-in-no-humans/#hell-is-other-people

In other words, you don't need to be a solipsist to bet on AI. It is sufficient to believe that bosses are solipsists, who can be relied upon to empty the corporate coffers in exchange for worker-replacing magic beans.

This is true in many scam sectors. I'm sure that most of the people who finance the supplements that Andrew Tate and Joe Rogan hawk understand that they're just a way to give yourself very expensive piss. They don't have to believe supplements work to believe that there is an army of desperate and credulous young men who will give anything for the promise they dangle.

Likewise, you don't have to believe that Gwyneth Paltrow can help women "regulate their periods" and "correct their hormonal imbalances" by selling them rocks to stuff in their vaginas. You just have to believe that between patriarchy-induced body shame and patriarchy-driven medical neglect, there's an army of desperate women out there who will buy those rocks and risk their lives by sticking them inside their bodies:

https://web.archive.org/web/20181225035739/https://www.vogue.com/article/goop-jade-yoni-egg-lawsuit-gwyneth-paltrow-vaginal-pelvic-floor-health

AI is even worse than vagina-rocks, of course. When the bubble bursts, when the seven AI companies that make up 35% of the S&P 500 tank, when a third of the US stock market is vaporized overnight, our governments will reflexively turn to austerity, the go-to response to every financial crisis. Austerity is fascism's best recruiting tool:

https://pluralistic.net/2026/04/12/always-great/#our-nhs

When the AI bubble bursts, the defective chatbots that replaced skilled workers will disappear with it, leaving us scrambling to get that work done after the workers who understood it have retrained, retired, or exited the workforce. AI is the asbestos we're shoveling into the walls of our civilization and our descendants will be digging it out for generations:

https://pluralistic.net/2026/04/08/process-knowledge-vs-bosses/#wash-dishes-cut-wood

Long after the AI bubble bursts, we'll be dealing with its catastrophic carbon emissions. The Second Law of Thermodynamics isn't up for debate. Once we sink enough therms into the sea, we are losing the ice-caps.

AI is an ordinary technology, but the AI bubble is extraordinary: extraordinarily toxic and extraordinarily dangerous. The source of that danger is financiers, and they are motivated by a mix of solipsism and a belief in other people's solipsism. For them, the most exciting investment hypothesis is that "hell is other people":

https://locusmag.com/feature/commentary-cory-doctorow-hell-is-other-people/

(Image: Cryteria, CC BY 3.0, modified)


Hey look at this (permalink)



A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Stolen, infected computer transmits its location by virus spamming owner's address book https://slashdot.org/story/01/07/25/1510213/tracking-a-thief-via-the-sircam-virusa

#15yrsago Çurface: an industrial surface made from compressed coffee and melted coffee cup https://memex.craphound.com/2011/07/25/curface-an-industrial-surface-made-from-compressed-coffee-and-melted-coffee-cups/

#15yrsago Samsung Galaxy Tab 10.1: Android iPad-killer is a poorly thought-through disappointment https://www.theguardian.com/technology/2011/jul/25/why-samsung-galaxy-tab-is-meh

#15yrsago Strange tunnels of Austro-Germany https://web.archive.org/web/20120621155245/https://www.spiegel.de/international/zeitgeist/hideouts-or-sacred-spaces-experts-baffled-by-mysterious-underground-chambers-a-775348.html

#15yrsago BitCoin alternative: distributed, but not decentralized cash https://www.links.org/files/distributed-currency.pdf

#10yrsago Bruce Schneier on the coming IoT security dumpster-fire https://web.archive.org/web/20160725221959/https://motherboard.vice.com/read/the-internet-of-things-will-cause-the-first-ever-large-scale-internet-disaster

#10yrsago Our public health data is being ingested into Silicon Valley’s gaping, proprietary maw https://web.archive.org/web/20170917070322/http://www.nature.com/news/stop-the-privatization-of-health-data-1.20268

#5yrsago Amusement parks, crowd control and load-balancing https://pluralistic.net/2021/07/25/now-youve-got-two-problems-part-iii/


Upcoming appearances (permalink)

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Recent appearances (permalink)



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Latest books (permalink)



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Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027
  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027



Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

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