For the past month, Texas state Rep. James Talarico and Attorney General Ken Paxton had been competing on roughly equal footing in public attention. The two candidates in what is perhaps the country’s marquee Senate race were being searched for at about the same clip, which is what you would expect of a competitive contest in a state that has not elected a Democrat statewide in decades. Then right-wing influencers invented a story that Talarico had secretly checked into an Ohio psychiatric facility, and the search traffic around the Democrat exploded. The lie collapsed with almost embarrassing speed, and the people who spread it now face potential legal exposure. 

But its political purpose was achieved anyway. By the time the story fell apart, the damage had already been done: A candidate’s health had become a national political spectacle, a social media feeding frenzy had swallowed the news cycle and a Republican politician facing serious questions about his own conduct had been handed a convenient distraction.

This is what Talarico calls the “rage economy.” At a CNN town hall on Wednesday, he described a system in which conspiracy theorists collect clicks, social media platform owners collect profits and the public gets angrier without becoming any better equipped to solve the country’s problems. The Talarico hoax shows exactly how MAGA media governs the information war. While we watched a fake scandal implode, a very real one centering on Paxton slipped by.

The episode began when Talarico spent nine days off the campaign trail recovering from a bout of the flu. There was never any genuine mystery about his whereabouts. He had appeared virtually at an event in early October to inform attendees that he had come down with the illness. But Paxton saw an opening and used it. The attorney general demanded “proof of life” and set up a tip line for information about his opponent’s whereabouts. He led a “Where is James Talarico?” chant at a rally. President Donald Trump posted on Truth Social that “James TalaFREAKo” was “MISSING IN ACTION.”

MAGA influencers filled in the innuendo with the cruelest narrative. Former Los Angeles mayoral candidate Spencer Pratt claimed to have sources who said Talarico was in a psychiatric facility. By Sunday afternoon, the rumor had acquired its supposed smoking gun. Nick Sortor, a conservative influencer known for filming scuffles outside an Immigration and Customs Enforcement facility, and Rhein Amacher, a self-described “right-wing provocateur,” claimed that an employee at the Lindner Center of Hope in Mason, Ohio, had confirmed that Talarico was discharged that evening. Sortor posted a short audio clip, and Elon Musk amplified the claim repeatedly from his account. Within hours, the story had spread across X with millions of views. According to the reporting cited in Talarico’s own account of the episode, 50 accounts pushed the claim within 20 minutes and those posts accumulated 9.3 million views. One account posted the same text 83 times in under two hours.

The problem was that the “proof” was not proof. The full recording, obtained by The Bulwark, revealed that the person on the phone repeatedly denied that anyone named James Talarico was in the hospital system. The candidate said he had never even been to Ohio. The timeline was equally impossible: Amacher said he made the calls on Saturday evening, but Talarico had already appeared at the Austin City Limits Music Festival on Friday and attended a Kacey Musgraves concert the next day. He could not have been discharged from an Ohio psychiatric facility on Saturday because he was visibly back in Texas. By Sunday evening, the hospital itself issued a flat public denial that Talarico had never been a patient.

Naturally, the self-correcting mechanism of truth did not immediately penetrate the right-wing ecosystem. Musk had already supercharged the claim. The falsehood had been viewed millions of times before the correction arrived. Right-wing media figures like Megyn Kelly continued demanding answers even after the hospital issued its official rebuttal, and White House deputy chief of staff Stephen Miller kept conspiracy-posting long after The New York Times reviewed and reported on time-stamped security images proving Talarico was safely at his home in Austin during the disputed window of time.

The initial burst also illustrates how a relatively small number of high-profile accounts can set the agenda for a much larger audience. This is the difference between an information ecosystem that rewards accuracy and one that rewards attention. In the former, a claim becomes more credible as evidence accumulates. In the latter, a claim can become more influential simply because more people have seen it. The only people who benefit from a manufactured outrage are the people selling it and the politicians who can hide behind it.

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And hide is precisely what Paxton needed to do. On Monday the Wall Street Journal reported that only days after being indicted for embezzlement, a fugitive donated $25,000 to the attorney general. The paper also reported that Paxton rang in 2025 at a New Year’s party in Dubai attended by two men federal prosecutors had indicted for allegedly embezzling millions from an Illinois hospital. One of those men was Anosh Ahmed, who according to records from the Texas Ethics Commission, gave Paxton $190,000 between 2022 and 2024. 

These are the kinds of facts that, in a normal campaign, would dominate the week. A sitting state attorney general taking money from people accused of looting a hospital is a story about who he works for — a man accused of being a criminal or the people of Texas. Instead, it was buried under a fabricated tale about his opponent’s mental health.

To be clear, I am not suggesting that Paxton personally scripted the Ohio hoax. I am saying something that does not require a conspiracy at all. The right has built an incentive structure in which the people with the biggest megaphones are rewarded for flinging dirt and are never penalized when it turns out to be false. Paxton’s own conduct fits that structure like a glove. He fueled the “Talarico is missing” narrative from the stage and through his tip line. He benefited when the fog rolled in. The MAGA influencer ecosystem did the rest. Nobody had to give an order.

Consider also the broader pattern of the attacks on Talarico. A pro-Paxton super PAC ran an ad that placed the Democrat’s face on a cutout in a dress. Allies of Trump have spent months insinuating that Talarico is somehow insufficiently masculine, that he is “beta,” that he is unmarried and that questions about his sexuality are fair game. At a Wednesday rally for Paxton in Tyler, Texas, Vice President JD Vance openly suggested that Talarico is gay. Republicans have even attempted to other him through food, calling him a vegan. (He is not.) Taken together, the mental hospital hoax belongs to the same family of attacks. It is an attempt to make a candidate seem strange and unfit through innuendo because the substance of his message is hard to rebut. A candidate who talks about food and gas prices and community is difficult to caricature as a threat. So MAGA media built a caricature — Talafreako — instead.

Some of it deserves laughter. A man tricking a hospital receptionist is not exactly a criminal mastermind. But the stupidity is the tell, not the excuse. MAGA media do not need smart lies anymore. They need fast ones, repeated at volume across a captured platform and timed to drown out real reporting about real corruption. 

Earlier fiascos like Missouri Sen. Eric Schmitt’s Jack Smith flop should have taught them caution. Instead the right has learned from Trump that there is no penalty for being wrong in public — as long as you are wrong at scale and never look back.

The post A viral Talarico hoax drowned out Paxton’s corruption story appeared first on Salon.com.

Former Speaker of the House Nancy Pelosi always said that the only way for Democrats to win elections was to focus on the proverbial “kitchen table issues.” As the leader of the caucus for 20 years, she had quite a track record, presiding over quite a few big wins and many small ones, so she knew what she was talking about. According to her way of thinking, people are motivated to vote over concerns about their own material well-being, and in recent years, this has meant healthcare, job security and the cost of living — the basics.

Republicans, by contrast, tend to rely on a broader appeal to security in general. “Law and order” has been their bumper sticker, covering a wide range of free-floating anxieties in American society having to do with cultural changes, race and the loss of status of straight white males. Their answer to economic stress comes down to blaming the bogeyman of the day, whether it’s immigrants or the deficit, and the answer is always tax cuts and more tax cuts. 

Democrats have usually been trusted more on the kitchen-table issues, depending on whether they happen to be in office when some kind of economic crisis hits. Jimmy Carter paid a high price, losing his 1980 re-election bid after having inherited crippling stagflation from his GOP predecessors, and was hit with a big recession as a result of the Federal Reserve policies — which he supported — to break it. His successor, Ronald Reagan, reaped the benefit, a common consequence of painful Democratic policies necessarily deployed to clean up a Republican administration’s economic mess.

The GOP enjoyed 12 years in the White House after Carter’s loss, including a big boom which inevitably turned into a recession and helped ensure Bill Clinton’s victory over George H.W. Bush in the 1992 election. Clinton presided over an economic boom that saved his presidency, which was otherwise dogged by scandals largely perpetrated by the GOP’s final evolution from the party of mainline Protestants and main street business owners to one of ruthless street-fighters.

Economics, of course, aren’t the only issue that motivates voters. While more abstract notions of foreign policy and national security are rarely at the top of the agenda, war certainly can be. George W. Bush learned this in 2006, when the American people finally realized the Iraq war was a disaster. But something else was looming on the horizon. Bush had also made the fatal mistake of trying to privatize Social Security, breaking whatever trust people had in Republicans to safeguard their hard-won benefits. The Democrats won the midterm election in a rout.

Two years later, Barack Obama was hit with a double whammy. The war in Iraq was still the top issue, but at the height of his campaign against Arizona Sen. John McCain, the Republican nominee, the bottom fell out of the housing market and the world suffered the worst financial crisis since the Great Depression. At the same time, the healthcare crisis had reached a crescendo, with millions of people going bankrupt, and many suffering and dying due to the high price of insurance. After his win, those kitchen-table issues were front and center in shaping Obama’s presidency. In fact, two years into his first term, as the Great Recession continued to drag on, the American people let out the equivalent of a political primal scream and gave Democrats what Obama famously admitted was a “shellacking” in the 2010 midterms. Perversely, this was largely caused by the passage of the Affordable Care Act, the party’s healthcare plan, underscoring that no good deed goes unpunished.

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Then came Donald Trump. When he announced his candidacy for president in 2015, the economy was on the upswing, and just enough people were gulled by his phony reputation as a great businessman and promises to make everyone rich that he eked out an Electoral College win. Once in office, Trump basically just rode the recovery that was already underway and took credit for it. When the Covid-19 pandemic hit and his incompetence fully manifested itself, voters turned against him. If there was ever a kitchen-table issue, the pandemic was it: We were all stuck sitting around the table for months, wondering if the world was ever going to be the same. Trump failed to rise to the occasion.

But he was elected again after Joe Biden presided over the pandemic’s economic recovery, which was painful, ushering in inflation for the first time in decades to a chunk of a population that had never experienced it. The issue did him — and his vice president, Kamala Harris, who replaced him on the ticket — in, returning Trump to the White House on the promise that he would restore the economy to the alleged golden age of his first term. Unfortunately for America and the world, enough people bought into Trump’s chicanery once again, and here we are today in a crisis of chaos, mistrust, incompetence and despair over the radical policies wrought by a second Trump administration. 

Kitchen-table issues are still at the top of most voters’ lists. The cost of living remains high and keeps climbing. Housing is out of control, and gas prices are through the roof due to Trump’s war of choice with Iran. His much-ballyhooed tariffs have helped keep inflation high, and there is now little doubt what is driving the polls showing that Republicans are about to take a drubbing in the November midterms. 

But the concept of kitchen-table issues has its limits. Not everything in life is actually about money, and people’s perceptions of the economy are often colored by other issues that don’t appear at first glance to be directly related. Bush’s losses in 2006, for instance, were affected by his mishandling of Hurricane Katrina and the Iraq War, both of which contributed to a sense that the administration suffered from hubris and incompetence. There is little doubt that the backlash against Obama during his first term was also driven by the recoil on the right to his identity as the first Black president. Trump likewise benefited from the fact that misogyny and racism were in play in his victories over the first two women to win the nominations of a major party.

The problem is that Democrats have too often relied solely on the kitchen-table issue agenda and failed to address underlying anxieties that contribute to their distress. And with Donald Trump, they are legion. 

The unrelenting pandemonium of his presidency, from his brutal immigration crackdown to the flagrant corruption and degeneration of the president himself, as manifested in his obsession with gold and the building of personal monuments in a time of economic stress, is making the public depressed and angry. The fact that Trump broke one of his fundamental promises to not get the country into a war, as he whines constantly about being denied the Nobel Peace Prize, is maddening. His ongoing disregard of the rule of law and the assault on the democratic process are obvious. The disconnect between what average Americans are feeling and the way their leaders are behaving is a mile wide.

People have been yearning for a holistic explanation for this chaos and confusion — and Democrats have finally found a way to express it. As POLITICO recently noted, Sen. Jon Ossoff of Georgia, along with Senate candidates Dr. Abdul El-Sayed of Michigan and James Talarico of Texas, as different as they are individually, are “leaning hard into anti-corruption messaging in the final weeks of the campaign as new research suggests that linking corruption to Americans’ economic struggles can boost Democrats into the home stretch.”

The corruption argument is compelling. Beyond the hated war in Iran (and its resulting gas prices), Trump’s son-in-law Jared Kushner and old friend Steve Witkoff’s deals in the Middle East have come under scrutiny and outrage, as have the government contracts being handed out to companies in which Trump’s sons are invested. Pardons are being sold to anyone with enough cash, some of them to people convicted of healthcare fraud, even as the Republicans are cutting Medicaid and healthcare subsidies. Contrary to his blarney, Trump’s Louis XIV-style monuments to himself are being largely paid for by the taxpayers. On top of all that, there are the reports that Trump has made $2 billion since returning to the White House, a figure that is excessive, even for him. 

The shameless grifting is too obvious for voters to overlook, and the Democrats have finally realized that the critique of Trump and MAGA Republicans must go beyond the kitchen table because it is all connected. The chaos, incompetence, deceit and self-dealing are at the heart of America’s distress, and it’s benefiting Trump and his cronies at the expense of average taxpayers. 

Distilling all this into a media-ready indictment, a soundbite, is difficult, but “Washington is rigged to benefit the wealthy at the expense of everyday Americans” is about as good as it gets. Let’s hope Democrats can carry this message of reform past Election Day and actually do something about it.

The post Democrats have discovered the key to midterm victory appeared first on Salon.com.

In the annals of Texas political mythology is the tale of a young Lyndon B. Johnson, so worried he was going to lose an election that he decided to start a rumor that his opponent enjoyed sexual relations with pigs.

His campaign manager was outraged, telling Johnson no one would believe such a bald-faced lie.

“I know,” Johnson replied, according to legend. “But let’s make the sonofabitch deny it.”

Some six decades later, Republican activists returned to Johnson’s old bag of tricks in an effort to undermine Democratic Senate nominee James Talarico, by falsely telling millions of people he was being treated at a mental health facility in Ohio.

Despite a generation of Republican dominance in Texas, Talarico is running ahead of Ken Paxton, the scandal-plagued attorney general who is costing the party millions to hold a once-safe seat. Polls show Talarico, a Presbyterian pastor and Austin state representative, has so far proven impervious to Paxton’s attacks on his progressive record.

So while Talarico was off the campaign trail recovering from the flu, Paxton and his allies seized an opportunity and sowed a scandal. Paxton alleged that Talarico was having a mental breakdown, and right-wing influencers piled on, linking together unrelated non-events to deduce that he was being treated out of state. The story, largely based on speculation and red string, was echoed by White House officials and shared online millions of times.

Michelle Smith, a senior adviser to Paxton, said on social media Sunday that she was told by a friend that a doctor confirmed Talarico “has definitely been admitted to a mental institution.”

Paxton’s campaign did not respond to a request for comment about his or Smith’s claims.

Talarico was forced to deny that he’d been in mental health treatment — or had ever been to Ohio at all. The health care center confirmed he’d never been a patient. With the story still gaining traction, Talarico provided home security footage to the New York Times to further prove his whereabouts.

Competitive elections are known to get nasty. But the speed at which this conspiracy took hold and was laundered into the mainstream shows the power of social media influencers to shape political discourse through misinformation, especially when empowered by candidates themselves.

“We’ve entered into a time in politics where truth and reality don’t really seem to matter,” said Samuel Woolley, a University of Pittsburgh professor who studies social media disinformation campaigns.

“Tala-freak-out”

The facts everyone agrees on: Talarico attended a campaign event near Dallas on Sept. 26 and fundraisers in New York City on Sept. 28 and 29. The next day, he made a virtual appearance at the U.S. Hispanic Business Council, saying he was too sick with the flu to attend in person.

“I guess I’ve been shaking too many hands on the campaign trail, and so I want to keep everybody safe,” he said at the virtual event. “If I was passing on this illness to somebody and got someone’s grandmother or someone’s baby sick, I couldn’t live with myself.”

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But the longer Talarico stayed off the campaign trail, the more those shared facts began to fray.

On Oct. 7, Paxton released an ad saying Talarico had been missing for 11 days. (It had been seven days since the Hispanic Business Council event.) At a rally put on by President Donald Trump that night, Paxton started a chant of “Where is James Talarico?”

“Where do you think they hid that little socialist?” he asked the crowd.

An extended absence from the campaign trail in the home stretch is unusual, said Kirby Goidel, a political scientist at Texas A&M.

“It opens the door to speculation, and the world we live in means you can speculate in a very public way without a lot of friction,” he said. “You can spread misinformation pretty quickly and easily, especially among people who really want to believe it.”

The story Paxton and his supporters landed on was that Talarico was having a mental breakdown from the pressure of the campaign.

Paxton released multiple ads saying Talarico was “mentally fragile,” and posted on social media that he was “having a full-blown mental Tala-freak-out on the national stage.” Paxton set up a “Tala-Freak-Out Tip Line” for people to report on his whereabouts.

Sara Gonzales, a Blaze TV host and conservative social media influencer, posted that she had “unverified information on James Talarico’s whereabouts. If true, it will END his campaign.” Another influencer, who goes by the handle TickleTexts, said Talarico was “in a mental health facility after breaking down.” Spencer Pratt, the former reality television star and former candidate for Los Angeles mayor, said “sources are telling me Talarico is in a mental health facility.”

On Oct. 9, the erstwhile candidate reappeared at the Austin City Limits music festival, seemingly of sound mind and body. That could have been the end of it, a tidy Friday afternoon bow on a week of rank speculation.

But it was not.

“Whether it’s true or not”

Saturday morning, Caroline Wren, a prominent GOP fundraiser, posted about a private plane she claimed flew from Austin to Ohio and back the same day Talarico showed up at ACL. Ohio, she noted, was where Harris County Judge Lina Hidalgo sought mental health treatment for seven weeks in 2023.

“So many coincidences!” she wrote on the post which has almost two million views.

Saturday night, a right-wing influencer named Rhein Amacher said he called the Lindner Center, identifying himself as Tim and purporting to be Talarico’s cousin. Amacher has said on social media that he was initially turned away because he didn’t have a patient identification code, but when he made up four numbers, the facility began confirming patient details.

In the 46-second audio clip, the woman on the other end of the line says that someone named James Talarico was “just discharged this evening.”

How could Talarico have been discharged from a hospital in Ohio Saturday evening and also be at ACL Friday afternoon? Why would an employee at a medical facility violate state and federal privacy laws to give out patient information? Those questions were left in the rearview mirror as some conservatives rushed to amplify the story.

Former Texas GOP chair Abraham George reposted the audio, saying it was “time for Talarico to step aside and focus on his mental health.” White House Deputy Chief of Staff Stephen Miller posted about this over a dozen times in four days, saying in one post that “a Senate candidate with a history of disturbing behavior who suddenly disappears for two weeks has a lot of explaining to do.” Elon Musk claimed the “Talarico campaign is not being honest about what’s happening,” and reposted another user’s post of the audio clip.

Talarico’s campaign repeatedly denied that he had any connection to this mental health facility. Sunday evening, the Lindner Center confirmed on social media that Talarico had never been treated at their facility.

Paxton himself never shared the audio, but Smith, his campaign adviser, amplified the false reports.

Mainstream Texas Republicans didn’t engage; Gov. Greg Abbott, Lt. Gov. Dan Patrick and House Speaker Dustin Burrows ignored it entirely. The handful of state representatives who did jump into the conversation came from the same far-right, extremely online corner of the party. Most reposted vague commentary or made general digs at Talarico’s mental health.

“If you’re a Texas voter who’s just now learning that James Talarico is a mentally unstable liar, you need to reevaluate your trusted news sources. And read your Bible,” State Rep. Brent Money, R-Greenville, posted on Sunday. “Even if Talarico has not been hiding in an in-patient mental health institution for almost 2 weeks, his public statements over his entire political career are evidence of his depravity.”

Money told The Texas Tribune he had no information about Talarico’s whereabouts, but that his “depraved mind is on full display when he fights [to] sterilize children and when he can name his favorite drag queen without a second’s hesitation.”

Goidel said he’s not surprised to see elected officials and prominent leaders amplifying unverified claims like these. There’s “virtually no penalty” to being wrong in politics these days, he said. But the cost to the rest of us is significant.

“It’s one thing to have political disagreement, but you don’t want a campaign decided on misinformation,” he said. “Not if you care about democracy, at least.”

During a discussion on X Sunday, Grant Cardone, a popular finance influencer, congratulated Amacher for surfacing the since-debunked story.

“Whether it’s true or not, people deserve to know the potential of this,” he said.

Disclosure: The New York Times has been a major financial supporter of The Texas Tribune. The Texas Tribune is a nonprofit, nonpartisan news organization that is funded in part by donations from members, foundations and corporate sponsors. Financial supporters play no role in our journalism. Find a complete list of them and more information about our financial and disclosure policies here.

This article first appeared on The Texas Tribune.

The post How Paxton and allies fanned a false conspiracy to convince voters Talarico was mentally unfit appeared first on Salon.com.

Senate Minority Leader Chuck Schumer (D-NY) and Senate Committee on Rules and Administration Ranking Member Alex Padilla (D-CA) announced Senate Democrats recruited and trained more than 100 staffers to monitor voting and ballot counting during the upcoming midterm elections.

The official congressional election observers will be deployed to polling sites across nine states with closely contested Senate races in November, Schumer and Padilla told reporters on Wednesday.