Today's links
Technocarcinization (permalink)
"Carcinization" is a curious biological phenomenon: given enough time, across many environments, many species will evolve into crabs. The body-type of a crab, with its low center of gravity, sideways gait (useful for evading predators), ease of concealment and protected organs is suitable to many different environments:
https://en.wikipedia.org/wiki/Carcinisation
Lately, I've watched the American Big Tech platforms as they underwent their own form of technocarcinization, which is when every tech company turns into Facebook.
For a long time, it seemed to me that you could make sense of the tech platforms by placing them into one of four quadrants on a 2×2 grid, in which one axis denoted "control freakishness" and the other, "surveillance."
Each quadrant had its own canonical company. The most surveillant/least controlling company (top left) was Google. They would let you roam the whole wide internet and exert no control over your conduct, but would spy on you wherever you went. The least surveillant/most controlling company was Apple, who imprisoned you in its manicured walled garden, but promised never to spy on you. The non-spying/non-controlling option is free/open source tech (of course), which doesn't care what you do, and doesn't watch you do it. And the most spying, most controlling company was Facebook, a company whose products did everything they could to imprison you within their virtual walls, from which vantage they could effect maximal surveillance.
I've used this comparison many times over the years. I included in my 2023 book The Internet Con, along with the joke that Tiktok's position on the grid was so far up and to the right (maximum surveillance and control) that we'd had to put its logo on the back cover. Enough people took this joke seriously and wrote in to complain that they'd gotten a misprint without the logo that we added it to the paperback:
https://www.versobooks.com/products/3035-the-internet-con
The grid was useful, until technocarcinization started to push all the tech companies into that top right quadrant. Apple is no longer the company that protects you from surveillance – they're the company that spies on you, having secretly added a total surveillance system to the iPhone to target ads to you:
https://pluralistic.net/2022/11/14/luxury-surveillance/#liar-liar
Apple can't even claim to protect you from third-party surveillance. Sure, they block Facebook from spying on you, but they have barred ICE Block, an app that tells you if there are ICE chuds hunting in your neighborhood, looking to kidnap you and send you to a concentration camp. Apple declared ICE mercenaries to be a "protected class":
https://pluralistic.net/2025/10/06/rogue-capitalism/#orphaned-syrian-refugees-need-not-apply
And thanks to Apple's control-freakery – which prevents you from overriding Apple's decisions about your own devices – once Apple decides to spy on you or sell you out to fascist goons, there's nothing you can do about it:
https://locusmag.com/feature/cory-doctorow-neofeudalism-and-the-digital-manor/
Then there's Google, the company that ran a free-range livestock operation in which you could roam wherever you liked, because they could always find you when it was time for the slaughter. For years now, Google has been moving inexorably to the kind of control-freak nonsense that you used to only find in one of Apple's crystal prisons.
For example, every year or two, Google floats a proposal to use secure hardware in your device to rat you out if you've got an ad-blocker, privacy blocker, or other aftermarket add-on that lets you choose how you experience the digital world:
https://pluralistic.net/2023/08/02/self-incrimination/#wei-bai-bai
It's an idea they just can't quit, despite the fact that it's fucking abominable and everyone hates it:
https://pluralistic.net/2026/06/12/compelled-speech/#quishing
Google used to pride itself in its ability to send you to the open web, viewing search as a conduit to other peoples' resources. Now, with AI search summaries, Google is harvesting the open web and then eating the seed corn, keeping searchers inside of Google's walled garden:
https://pluralistic.net/2026/06/29/arsonist-firefighters/#im-feeling-lucky
Google also took the idea of a free/open browser and ran with it, rehabilitating some discarded Apple code and turning it into Chrome, the internet's most dominant browser – by far. Now, Google is nerfing that browser's plug-in architecture in a way that blocks all kinds of user-tunable options, including and especially ad-blocking:
https://protonprivacy.substack.com/p/google-is-finally-killing-ublock
And Google has also announced that they're going to turn Android into an iPhone, making it both technically challenging and radioactively illegal for you to install software of your choosing on your own property:
https://arstechnica.com/gadgets/2025/08/google-will-block-sideloading-of-unverified-android-apps-starting-next-year/
Google is adopting every one of Apple's worst practices, and Apple is adopting all of Google's worst practices, and so they're both turning into Facebook: technocarcinization!
What's driving this technocarcinization? Well, the obvious answer is that the more Facebooklike a company becomes, the more ways there are for it to rip you off. Surveillance can be monetized by selling your data, by ad targeting, and by surveillance-based pricing and wage-suppression:
https://pluralistic.net/2026/01/21/cod-marxism/#wannamaker-slain
Control lets platforms block competing products, extract massive junk fees to the businesses they connect you to, and control repair and end-of-life, forcing you to replace hardware by blocking parts and independent service:
https://pluralistic.net/2026/01/10/markets-are-regulations/#carney-found-a-spine
It turns out that "if you're not paying for the product, you're the product" is only half-right. The other half is, "even if you pay for the product, you're the product." Pay, don't pay: companies will productize anyone they can. And thanks to our enshittogenic policy environment – where the worst ideas of the worst people make the most money – you can always be productized:
https://pluralistic.net/2025/09/10/say-their-names/#object-permanence
This is independent of the kind of person running the company. Facebook is run by Mark Zuckerberg, a cringe halfwit whose only successful idea was to offer Harvard bros a way of nonconsensually rating the fuckability of female undergrads. Everything he's done since was an acquisition (Whatsapp, Insta) or a flop (metaverse, Libra), or both (Oculus). Zuck owns the majority of the voting stock in the company, which means he has total control over its actions. He can ignore or fire his board members at will. He is the move fast/break things guy, whose every foolish whim can become policy that impacts billions of people.
By contrast, Google and Apple are no longer run by their flamboyant founders, who were every bit as prone to folly as Zuck. They were constrained by their shareholders, which meant that the blast-radius of Steve Jobs's worst ideas (like treating his otherwise curable cancer with green juice) were confined to his own person.
Today, Apple and Google are run by bloodless business sociopaths who go to enormous lengths to project an air of sober adulthood. And yet, these people – who would never be caught dead bow-hunting their own livestock or climbing into an MMA cage – have steered their companies into Facebook's quadrant on our enshittification 2×2.
I think this shows just how much the enshittification of tech is a matter of the policy environment, not the personalities of the people involved. Sure, the worst people imaginable run these companies, but the reason they're able to yield to their most venal impulses and succeed is because the world has been re-arranged to make sociopathy and greed into fitness factors. We get technocarcinization because the most fit organism for a landscape without consequences is a zuckerbergian techno-crab:
https://pluralistic.net/2023/07/28/microincentives-and-enshittification/
What can we do about it? Well, we're going to have to remake the landscape to punish (rather than reward) enshittification:
https://pluralistic.net/2026/01/01/39c3/#the-new-coalition
And in the meantime, there is one inhabitant of the 2×2 that hasn't drifted up and to the right: free and open source software. It's still snugly nestled in the low-surveillance/low-control box, and if you live in that box, your life will be much, much better for it.
There's no better time to make the switch: with RAM and storage prices through the ceiling and OSes growing ever-more bloated with AI and spyware (but I repeat myself), this is the moment to rehabilitate that old computer with Linux:
https://www.fosslinux.com/158206/linux-on-older-hardware-revival-guide.htm
The alternative is to be tormented by crabs no matter what you're trying to do or where you're trying to get to.
Hey look at this (permalink)
Object permanence (permalink)
#15yrsago Print-on-demand and donations - report on DIY publishing business models https://www.publishersweekly.com/pw/by-topic/columns-and-blogs/cory-doctorow/article/47858-with-a-little-help-heuristics.html
#15yrsago Brazil rises up for free speech in 40 national demonstrations https://globalvoices.org/2011/06/30/brazil-freedom-march/
#10yrsago Grandad builds miniature backyard Disneyland https://abcnews.com/Lifestyle/grandpa-builds-disneyland-inspired-backyard-theme-park-grandkids/story?id=40276633
#10yrsago Elizabeth Warren on monopolies in America, including Apple, Google, and Amazon https://washingtonmonthly.com/2016/06/30/elizabeth-warrens-consolidation-speech-could-change-the-election/
#10yrsago White House plan to use data to shrink prison populations could be a racist dumpster fire https://www.wired.com/2016/06/white-house-mission-shrink-us-prisons-data/
#10yrsago Even if Moore's Law is "running out," there's still plenty of room at the bottom https://www.technologyreview.com/2016/05/13/245938/moores-law-is-dead-now-what/
#10yrsago Black-hat hacker handles are often advertisements https://www.wired.com/beyond-the-beyond/2016/07/web-semantics-modern-german-black-hat-hacker-handles/
#10yrsago Spotify threatens to report Apple to competition regulators over App Store rejection https://web.archive.org/web/20160630220301/https://www.recode.net/2016/6/30/12067578/spotify-apple-app-store-rejection
#10yrsago Researchers find over 100 spying Tor nodes that attempt to compromise darknet sites https://www.defcon.org/html/defcon-24/dc-24-speakers.html#Noubir
#5yrsago Exxon lobbyist confesses to his crimes https://pluralistic.net/2021/07/01/basilisk-tamers/#exxonknew
#5yrsago When the Sparrow Falls https://pluralistic.net/2021/07/01/basilisk-tamers/#rage-against-the-machine
Upcoming appearances (permalink)
Recent appearances (permalink)
- "The Reverse-Centaur's Guide to AI," a short book about being a better AI critic, Farrar, Straus and Giroux, June 2026
https://us.macmillan.com/books/9780374621568/thereversecentaursguidetolifeafterai/
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"Canny Valley": A limited edition collection of the collages I create for Pluralistic, self-published, September 2025 https://pluralistic.net/2025/09/04/illustrious/#chairman-bruce
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"Enshittification: Why Everything Suddenly Got Worse and What to Do About It," Farrar, Straus, Giroux, October 7 2025
https://us.macmillan.com/books/9780374619329/enshittification/
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"Picks and Shovels": a sequel to "Red Team Blues," about the heroic era of the PC, Tor Books (US), Head of Zeus (UK), February 2025 (https://us.macmillan.com/books/9781250865908/picksandshovels).
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"The Bezzle": a sequel to "Red Team Blues," about prison-tech and other grifts, Tor Books (US), Head of Zeus (UK), February 2024 (thebezzle.org).
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"The Lost Cause:" a solarpunk novel of hope in the climate emergency, Tor Books (US), Head of Zeus (UK), November 2023 (http://lost-cause.org).
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"The Internet Con": A nonfiction book about interoperability and Big Tech (Verso) September 2023 (http://seizethemeansofcomputation.org). Signed copies at Book Soup (https://www.booksoup.com/book/9781804291245).
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"Red Team Blues": "A grabby, compulsive thriller that will leave you knowing more about how the world works than you did before." Tor Books http://redteamblues.com.
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"Chokepoint Capitalism: How to Beat Big Tech, Tame Big Content, and Get Artists Paid, with Rebecca Giblin", on how to unrig the markets for creative labor, Beacon Press/Scribe 2022 https://chokepointcapitalism.com
- "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027
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"Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027
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"Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027
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"The Memex Method," Farrar, Straus, Giroux, 2027
Today's top sources:
Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.
- A Little Brother short story about DIY insulin PLANNING
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