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Pluralistic: Expedia amazoned hotel rooms (15 Oct 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow


Today's links

  • Expedia amazoned hotel rooms: Everything more expensive for everyone, monopolies everywhere, and we're all screwed.
  • Hey look at this: Delights to delectate.
  • Object permanence: Delta v dovening; "Play Money"; Alabama's ethnic cleansing; We trust neuroscience over psychology; Billionaires' anti-homeless pogrom; Game devs v DRM; What security means; Microsoft, tear down that wall! Publisher won't revert rights; SNL's Trump/Clinton debate; Chicago Tribune's murder; AI after AI.
  • Upcoming appearances: Paris, Vancouver, Victoria, Ottawa, Vienna, Kilkenny, Oxford, Sheffield, Oxford, Montreal.
  • Recent appearances: Where I've been.
  • Latest books: You keep readin' em, I'll keep writin' 'em.
  • Upcoming books: Like I said, I'll keep writin' 'em.
  • Colophon: All the rest.


A faded, scratched postcard advertising the 'Edge of Town Motel.' Next to the motel sign is a vast pink piggybank, out of whose slot rises a motel key on a diamond keychain, emblazoned with a metallic dollar-sign.

Expedia amazoned hotel rooms (permalink)

No matter where you shop, you're getting screwed by Amazon. Amazon has found a way to make everything you buy – at Target, at a mom-and-pop shop, even direct from the manufacturer – more expensive. And they're not the only one: Expedia's done the same thing, but for hotel rooms.

Here's how Amazon broke the economy: first, they locked in a key group of shoppers. The vast majority of affluent shoppers in the USA have Amazon Prime accounts. Having prepaid for a year's shipping in advance, those Prime subscribers start their purchasing journey by searching Amazon, and if they find what they're looking for, that's where it ends.

America's affluent top decile – the 10% of richest Americans – do the majority of America's shopping, a phenomenon that has only been accelerated by America's precipitous slide into oligarchy, which has exhausted the savings and the credit-card limits and the home equity of the majority of Americans, who increasingly can't afford to buy anything:

https://dreamagainusa.org/

If you want to sell things in America, you must sell them in the place where the top decile shops, and that's Amazon. For merchants, that is an incredibly expensive proposition: 51-60% of every dollar you spend with an independent merchant on Amazon is claimed by Amazon through junk fees, listing fees, commissions, processing fees and other scams:

https://pluralistic.net/2026/09/04/cheating-at-fraud/#absentee-rentier

Merchants don't have 51-60% margins they can afford to turn over to Amazon. To remain viable while selling on Amazon, they have to raise prices. Amazon doesn't mind if prices go up, so long as Amazon's price remains competitive. So Amazon imposes a requirement on its suppliers called "most favored nation," which requires sellers to offer their best price on Amazon:

https://pluralistic.net/2026/02/25/most-favored-nation/#price-fixing

Practically speaking, that means that when you raise your price on Amazon, you must raise your prices everywhere by the same amount, which means that no matter where you shop (Target, Walmart, the corner store or direct from the factory), you pay the Amazon Tax.

The Amazon Tax is a prime (you should forgive the expression) example of enshittification, in which an intermediary (a business that sits between buyers and sellers, AKA, "a platform") screws both customers and sellers to benefit itself.

But Amazon isn't the only example of a powerful digital intermediary that has used its market power to impose an economy-wide tax. Wherever you look online, you find digital giants who grew the way Amazon grew (buying all of their competitors) and then did what Amazon did (squeezing buyers and sellers, making prices higher everywhere).

That's what happened with Expedia. Almost every travel site you can find online has been purchased by Expedia (Hotels.com, Travelocity, and Orbitz), and the ones that aren't Expedia subsidiaries were acquired by its main rival, Priceline (Booking.com, Kayak, Agoda and even Opentable). Nearly all the hotel rooms are booked by a tiny minority of travelers – largely that same top decile that Amazon has so thoroughly captured and locked in – and hoteliers can't live without their business, and they're almost all Expedia and/or Priceline customers. Expedia accounts for 80% of all hotel bookings by dollar value.

Expedia's position, in other words, is basically Amazon's position, so Expedia is doing exactly what Amazon is doing: they charge huge fees to hotels, and then force the hotels to raise their prices everywhere through a "most favored nation" deal:

https://storage.courtlistener.com/recap/gov.uscourts.wawd.369601/gov.uscourts.wawd.369601.1.0.pdf

But – as Lee Hepner writes for the BIG newsletter – Expedia has figured out ways to out-Amazon Amazon. They've copied one of Amazon's sleaziest businesses, and made it worse:

https://www.thebignewsletter.com/p/how-expedia-rigs-travel-markets-and

Here's Amazon's sleaziest commercial practice: when you search Amazon, the top results for your search aren't the best matches for your queries; they're products sold by the companies willing to pay the most for search placement, in a "real-time auction" that runs every time you search. The cost of winning that auction comes out of your pocket through higher prices: the first result for an Amazon query is, on average, 29% more expensive than the best match. The top row is 25% more expensive. On average, the best match for your query is 17 positions down the screen, on the second page, where almost no one ever bothers to scroll:

https://pluralistic.net/2023/11/03/subprime-attention-rent-crisis/#euthanize-rentiers

This rip-off is Amazon's most profitable line of business, more profitable than AWS or Prime. It makes the company more than $80b/year. And – incredibly – Expedia's found a way to make it even worse.

Like Amazon, Expedia auctions off its search results. They call this their "VIP listing" program. Practically speaking, hotels have to pay for this, because it boosts booking rates by 42% (the first ten results on an Expedia search-results page get 62% of the clicks). VIP listing is expensive for the merchant – but it's even more expensive for you and me.

That's because Expedia requires hotels in its VIP listings programs to raise their prices on non-Expedia sites by 10-25%…INDEFINITELY.

Let me repeat that: to stay in business, hotels need to be on Expedia. To stay in business on Expedia, hotels have to raise their prices to pay Expedia's junk fees, but they have to raise their prices everywhere else. But to really stay in business on Expedia, hotels have to use the VIP program, which is even more expensive. And – one more time – hotels in the VIP program have to jack up their prices everywhere else, INDEFINITELY. This means that, throughout the economy, hotel prices are rising at a superinflationary rate, because Expedia – who command 80% of the market – are pushing those prices up.

This goes a long way to explaining why US hotel rates rose 58% from a 2020 average of $103/night to a 2025 average of $162/night. It explains why hotel prices rose by 5% last year, which is double the rate of inflation. And this is why Expedia stock is up 65% since the start of the Iran war, a fact that Expedia CEO Ariane Gorin attributes to "higher margins" from "higher prices":

https://s202.q4cdn.com/757635260/files/doc_financials/2026/q2/Q2-2026-Earnings-Presentation-Final.pdf

In his coverage of the Expedia lawsuit – which brought many of these details to light – Hepner notes that hotels themselves have undergone near-total cartelization, with Hilton, Marriott, and Choice International owning the majority of all hotels after a string of acquisitions that went largely unchallenged by slumbering antitrust regulators around the world. These consolidated chains have also jacked up prices and enshittified their service, slashing housekeeping and check-in staff and allowing their facilities to slip into disrepair.

This, too, is characteristic of monopolization: whenever a monopoly takes over part of its supply chain, the rest of the supply chain consolidates to prevent itself from being ripped off by the new giant. This is the story of publishers consolidating to defend themselves from Borders/B&N, Walmart and Costco, then Amazon; and it's the story of literary agencies consolidating to resist the power of those overgrown publishers.

And it's the story of health-care, which saw consolidation in pharmaceuticals leading to mergers among hospitals, who screwed the insurers, who also consolidated.

In every case, it's the workers and the people who rely on them that get the shitty end of the stick. Hotel guests, readers and patients pay more for inferior products. Writers, editors, doctors, nurses, hotel staff and housekeepers get lower pay and worse working-conditions:

https://pluralistic.net/2024/12/18/loose-flapping-ends/#luigi-has-a-point

There is nothing wrong with the idea of an intermediary. Most writers can't publish and sell their own books, and few travelers can navigate finding hotels in strange cities without help. The problem of intermediaries is that when intermediaries gain monopoly power – by buying their rivals and capturing buyers and sellers – they are able to squeeze both. As Tim Wu says, this is the moment when a company that's supposed to be helping becomes a predator, acquires "main character syndrome" and makes every transaction all about the middleman, at the expense of the people buying and selling:

https://pluralistic.net/2026/08/05/absentee-landlord/

There are so many reasons for inflation and the cost of living crisis: wage stagnation, wars of choice in Iran, environmental cataclysm after environmental cataclysm. But under cover of these real factors is a cohort of what Matt Stoller calls "economic termites," parasites that have infested the walls of our economy and are devouring it from within.

You can't solve this by shopping. Calling the hotel direct won't fix it: they have to be on Expedia to survive, and to be on Expedia, they have to sign up for VIP service, and to keep VIP service, they have to make their prices higher everywhere. To fix this, we need systemic action: the corporate death penalty for the companies that are consuming the structural members of our society.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Delta diverts flight after passenger reports praying Hassids as suicidal jihadis https://web.archive.org/web/20011016000622/http://dailynews.yahoo.com/h/nm/20011015/od/delta_dc_1.html

#20yrsago Play Money: memoir of a year selling game-gold https://memex.craphound.com/2006/10/15/play-money-memoir-of-a-year-selling-game-gold/

#15yrsago Cereal Monsters: Frankenberry and friends as Universal classic monsters https://www.deviantart.com/jasonedmiston/art/Cereal-Monsters-106139367

#15yrsago Alabama’s racist “immigration” law creates misery and fear for brown people https://www.theguardian.com/world/2011/oct/14/alabama-immigration-law-families-trapped

#15yrsago Neuroscience explanations are more believable than mere psychological ones https://pmc.ncbi.nlm.nih.gov/articles/PMC2778755/

#15yrsago Writer: “my publisher said I could only get the rights to my out-of-print book back if I bought their leftover copies from them” https://writerbeware.blog/2011/10/18/guest-blog-post-fitzhenry-and-whiteside-writer-beware/

#10yrsago SNL’s Trump/Clinton debate sketch makes Saturday Night great again https://www.youtube.com/watch?v=qVMW_1aZXRk

#10yrsago The pathogens of Wells Fargo’s corruption fester in every large corporation https://www.ineteconomics.org/perspectives/blog/three-things-to-know-to-hold-wells-fargo-accountable

#10yrago Billionaire tech investors back ballot initiative to purge homeless people from San Francisco https://eu.usatoday.com/story/tech/2016/10/14/silicon-valleys-acute-homeless-problem-ballot/91082346/

#10yrsago Game developers say no to DRM: “hurts our customers” https://web.archive.org/web/20161013180206/https://kotaku.com/pc-game-developers-say-anti-piracy-tech-would-make-thei-1787747680

#10yrsago After being outed for massive hack and installing an NSA “rootkit,” Yahoo cancels earnings call https://www.huffingtonpost.co.uk/entry/yahoo-hacking-verizon_n_5800eef7e4b0e8c198a78b14

#5yrsago ROT 8000 and what "security" means https://pluralistic.net/2021/10/15/fargo-north-decoder/#on-trusting-trust

#5yrsago The Chicago Tribune is being murdered before our eyes https://pluralistic.net/2021/10/16/sociopathic-monsters/#all-the-news-thats-fit-to-print

#1yrago The AI that we'll have after AI https://pluralistic.net/2025/10/16/post-ai-ai/#productive-residue

#1yrago Microsoft, Tear Down That Wall! https://pluralistic.net/2025/10/15/freedom-of-movement/#data-dieselgate

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing:

  • “Once Is Enemy Action,” a science fiction novel about the origins of modern technofascism. Today's words: 508 (25536 total).

  • "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

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Pluralistic: Anti-vax/anti-trust (09 Sep 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow


Today's links

  • Anti-vax/anti-trust: Remembering saves lives.
  • Hey look at this: Delights to delectate.
  • Object permanence: Disneyland prisoner; HOAs v xeriscaping; Copyright Office x regulatory capture; The women held a vote; Open licenses v uncopyrightable subjects; Largest prison strike in history; Largest strike in history; Fingerspitzengefühl; CDT v DRM; BNL v DRM; Sugar v logos; Knit a Princess Leia wig; RIP Gutenberg founder Michael Hart; Best bitters; HK refugees x Snowden; Wells Fargo's massive fraud; EU v links; Trump x noncompetes.
  • Upcoming appearances: London, Manchester, Budapest, Edmonton, South Bend, Hudson, Calgary, Winnipeg, Vancouver, Victoria, Ottawa.
  • Recent appearances: Where I've been.
  • Latest books: You keep readin' em, I'll keep writin' 'em.
  • Upcoming books: Like I said, I'll keep writin' 'em.
  • Colophon: All the rest.


A leaky drop ceiling with a large, dirty water stain.

Anti-vax/anti-trust (permalink)

As once-extinct diseases sweep through America, sickening, maiming and killing, the wild lunacy of anti-vax superstition grows ever more difficult to excuse.

Even the most uncomfortable vaccinations are nothing compared to the agony of the diseases they stave off. The worst I've ever felt after a jab was when I insisted – against doctor's orders – on getting the shingles, flu and covid jabs at the same time (I was about to leave on a complex trip where I'd be in a lot of enclosed spaces with a lot of different people, and I'd just had a cancer diagnosis and didn't want to get sick in case that foreclosed on my oncologist's therapeutic plans).

I felt like dogshit for about a day, and it didn't matter. Every time I felt like groaning and complaining, I thought about Rusty, my grandmother's wonderful boyfriend (they shacked up after my grandfather died, but didn't get married because she would have lost her widow's benefits). Rusty was the toughest guy I knew, an ex-bodybuilder who never showed any sign of discomfort, not even after his knee-replacements. The only time Rusty ever lost his composure in my presence was when he had shingles, when the agony reduced him to uncontrollable weeping. I knew that no matter how ooky all those vaccines made me feel, it was better than going through what Rusty had experienced. There was no way I'd handle it nearly so well as he did.

Rusty's shingles experience was the best case. He didn't end up with years of crippling nerve pain. He didn't lose his sight or hearing, didn't experience brain damage, didn't die of encephalitis. Fuck yeah I'll get a shingles vax.

As many people have observed, the problem with vaccines is that they work too well. The incredible, astounding, profound wonders of vaccines led many people to think of measles as a rash, the flu as a bad cold, mumps as a thing that makes you look like Brando playing Don Corleone. Vaccines worked so well to eliminate a terror that stalked the land and stole people's lives and loved ones and little children, an achy arm or an infinitesimal chance of a few days of feeling like shit seemed worse by comparison.

Now that we've turned our backs on this miracle, now that vaccination is in retreat and long-forgotten diseases are taking our babies, millions of people are still insisting that vaccines are a hoax.

That's infuriating and frustrating, but it's understandable. The cause-and-effect relationship between herd immunity and disease elimination is complex, and it plays out over a long timescale. It's notoriously hard to reason well about phenomena whose causal relationships are attenuated and multifactorial.

It's one thing to learn to hit a ball by swinging at it and watching where it goes – it's another altogether to swing blindfolded, go home, and then, eight years later, have someone tell you where the ball ended up. No one would start smoking if the first puff caused you to break out in visible tumors.

The attenuated, complex relationship between smoking and cancer creates a space where death merchants could instill profitable doubt and the more our institutions fail us, the easier it is to spread that doubt.

After all, nearly all of us lack the technical expertise to sort through the claims and counterclaims of tobacco lobbyists and public health authorities. To a large extent, we have to trust the process: trust it to be a well-administered truth-seeking exercise that does its best to find the correct answer to complex, technical questions. When the state is manifestly bad at doing its job, we still have to answer these complex, technical questions, but (lacking both the expertise to draw an informed conclusion and a reliable process by which expert disagreements can be settled), we're left helpless to do so. It's enough to drive you to despair:

https://pluralistic.net/2024/03/25/black-boxes/#when-you-know-you-know

This is an essay about anti-trust.

135 years ago, monopolists were such a destructive force – ruining workers' lives; corrupting politicians; pauperizing, swindling and poisoning their customers – that we created the first anti-monopoly laws:

https://pluralistic.net/2022/02/20/we-should-not-endure-a-king/

It took a quarter of a century to really start putting those laws into effect, but we eventually dismantled the robber barons' vast, destructive machines:

https://pluralistic.net/2025/11/20/if-you-wanted-to-get-there/#i-wouldnt-start-from-here

The World Wars helped: two consecutive orgies of capital destruction left oligarchs' treasuries so bare that we were finally able to realize some of our most utopian dreams of mutual aid and care, and all around the world, we won labor rights, state pensions, public medicine, all the wonders of the era the French call "Les Trente Glorieuses" (the 30 glorious years):

https://en.wikipedia.org/wiki/Trente_Glorieuses

But because antitrust worked, we forgot how corrosive monopolies were. When the neoliberal economists of the Reagan/Thatcher era told us that we were missing out on the "efficiencies" of vast corporations, we blundered into their trap, letting them define the debate, so that instead of talking about how monopolies could clobber workers, customers and governments, we talked about whether monopolies might reduce prices. Sure, a monopoly can reduce prices – but as soon as it eliminates its competitors and captures its government, it's going to raise those prices, safe in the knowledge that a company that's too big to fail is too big to jail:

https://pluralistic.net/2024/08/14/the-price-is-wright/#enforcement-priorities

The dismantling of anti-monopoly law and the growth of the monopolies happened gradually, and then all at once. The decision to kill antitrust enforcement took place a half-century ago, but it was only in the past few years that the relationship of monopoly to our political, environmental and social dysfunction has entered our politics. The causal relationship between pro-monopoly policies and the harms of monopoly is even more complex and attenuated than the causal relationship between anti-vax and kids dying from measles in Texas.

Monopolies are especially hard on policymaking. Large, concentrated industries find it easier to arrive at a common lobbying position. They are aslosh in cash, thanks to their ability to cooperate (rather than eroding one another's margins through "wasteful competition") (h/t P. Thiel):

https://mastersofscale.com/peter-thiel-escape-the-competition/

To live in an age of monopolies is to live in an age of regulatory capture, in which your government routinely fails you in terrible ways to benefit elites and insiders. When that happens, it's easy to conclude that government is incapable of regulating, and to insist that we might as well do away with the state altogether. This is a self-reinforcing belief, because the weaker the state is, the more monopolists can steal from you:

https://pluralistic.net/2022/06/05/regulatory-capture/

It's easy to understand how someone who lived through the murder of an addicted loved one at the hands of the billionaire Sacklers, who were abetted by their putative regulators and got to keep billions of dollars even after they declared "bankruptcy" might conclude that they can't trust pharmaceutical companies' or their regulators when they swear vaccines are safe and effective:

https://pluralistic.net/2021/08/18/lets-make-a-deal/#art-of-the-deal

In the same way, once you've forgotten that we decided to let monopolists run amok, despite regulatory capture that would obviously follow as a consequence, you might well conclude that governments are part of the problem, and therefore can't be the solution. We forget that things used to be better, and we forget how things were made better, and we forget how they got worse.

Like vaccines, antitrust worked too well. By the time Jimmy Carter and Ronald Reagan decided to welcome "efficient" monopolies, it had been so long since the world had been brought to the brink of ruin by oligarchs that it was easy to sell the pain of "lost efficiency" as worse than the distant horrors of the Gilded Age.

As the old joke goes, "When it don't rain the roof don't leak; when it's raining, I can't hardly fix it." We got rid of antitrust because it had been so long since oligarchs ran the world, we forgot how bad they'd made everything. Now that oligarchs are driving civilization off a cliff, we can't imagine fighting these seemingly omnipotent monsters.

We can fix this, just as our not-so-distant ancestors did when they tamed their robber barons. It won't be easy. It starts with remembering.

(Image: Atomicdragon136, CC BY 3.0, modified)

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Garry Trudeau gets hoaxed http://news.bbc.co.uk/2/hi/americas/1530220.stm

#25yrsago Publishers v radical librarians https://web.archive.org/web/20010713171001/http://news.cnet.com/news/0-1005-201-6545588-0.html

#20yrsago Podcasters act now to stop anti-podcasting UN treaty! https://web.archive.org/web/*/https://www.eff.org/IP/WIPO/broadcasting_treaty/podcasting.php

#20yrsago Why CDT’s report on DRM falls short of the mark https://craphound.com/cdtdrmresponse.txt

#20yrsago Barenaked Ladies guy on Universal’s DRM SpiralFrog service https://web.archive.org/web/20061110205411/http://www.bnlblog.com/entry.asp?dDate=8/30/2006

#20yrsago HOWTO Use sugar to sand away logos on your phone https://web.archive.org/web/20061006153939/http://www.instructables.com/id/EFHU5V6TKYERIE2SMP/?ALLSTEPS

#20yrsago HOWTO Knit a Princess Leia wig https://web.archive.org/web/20061020092941/https://bleuarts.blogspot.com/2006/09/free-pattern-leia-hat.html

#20yrsago Prisoner statue smuggled into Disneyland ride http://www.woostercollective.com/post/breaking-the-story-disneyland-doesnt-want-you-to-know

#15yrsago RIP, Project Gutenberg founder Michael Hart https://web.archive.org/web/20111008024157/http://news.cnet.com/8301-30685_3-20103356-264/e-book-pioneer-michael-hart-dies/

#10yrsago Supermaker John Edgar Park shares his bitters recipe https://makezine.com/projects/ultimate-bitters-recipe/

#10yrsago How Hong Kong’s vulnerable, reviled refugee community saved Edward Snowden https://srilankafoundation.org/newsfeed/how-snowden-escaped/

#10yrsago Leaked catalog from UK surveillance arms-dealer full of gadgets sold to US cops https://theintercept.com/2016/09/01/leaked-catalogue-reveals-a-vast-array-of-military-spy-gear-offered-to-u-s-police/

#10yrsago Wells Fargo fires 5,300 employees for opening 2M fake accounts in customers’ names https://web.archive.org/web/20160908200030/https://money.cnn.com/2016/09/08/investing/wells-fargo-created-phony-accounts-bank-fees/index.html

#10yrsago European court rules that making a link can be copyright infringement https://www.eff.org/deeplinks/2016/09/european-copyright-ruling-ushers-new-dark-era-hyperlinks

#10yrsago Indian workers staged one of the largest strikes in human history and no one in the USA noticed https://theintercept.com/2016/09/06/indians-staged-one-of-the-largest-strikes-in-history-but-no-one-on-u-s-cable-news-covered-it/

#10yrsago Homeowners’ associations are not allowed to ban drought-tolerant landscaping https://www.latimes.com/business/la-fi-associations-landscaping-plans-20160831-snap-story.html

#10yrsago Blackballed by machine learning: how algorithms can destroy your chances of getting a job https://www.theguardian.com/science/2016/sep/01/how-algorithms-rule-our-working-lives

#10yrsago The US Copyright Office is the poster child for regulatory capture https://web.archive.org/web/20160909001439/https://www.publicknowledge.org/assets/uploads/blog/Final_Captured_Systemic_Bias_at_the_US_Copyright_Office.pdf

#10yrsago The women held a vote, and you’re not allowed to talk to anyone ever again https://web.archive.org/web/20160908124630/http://ursulav.livejournal.com/1680540.html

#10yrsago Open licenses don’t work for uncopyrightable subjects: 3D printing edition https://michaelweinberg.org/post/150123246460/the-cost-of-a-successful-creative-commons-and-open/

#10yrsago Tomorrow: largest prison strike in US history https://thenib.com/inmates-are-planning-the-largest-prison-strike-in-us-history/

#10yrsago If DRM is so great, why won’t anyone warn you when you’re buying it? https://www.theguardian.com/technology/2016/sep/08/drm-product-labelling-ftc-electronic-frontier-foundation?CMP=share_btn_tw

#1yrago Fingerspitzengefühl https://pluralistic.net/2025/09/08/process-knowledge/#dance-monkey-dance

#1yrago Trump steals $400b from American workers https://pluralistic.net/2025/09/09/germanium-valley/#i-cant-quit-you

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing:

  • “Once Is Enemy Action,” a science fiction novel about the origins of modern technofascism. Today's words: 505 (13405 total).

  • "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

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Pluralistic: How corporate America built a better Roach Motel (07 Sep 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow


Today's links


A fake Harvard Business Review cover, dated September-October 2026. It features a large Roach Motel under the headline 'THE NEW CUSTOMER RETENTION' with the subhead 'Why acquire customers when you can take hostages?'

How corporate America built a better Roach Motel (permalink)

"If economists wished to study the horse, they wouldn’t go and look at horses. They'd sit in their studies and say to themselves, 'What would I do if I were a horse?'" -Ely Devons

Half a century ago, a group of lavishly financed economists from the University of Chicago (the "neoliberals") convinced governments all over the world to completely upend the way they treated monopolies. Up until then, the purpose of competition enforcement was to reduce corporate power, with the understanding that once a corporation became more powerful than the government, it would be impossible to force it to follow any rules:

https://pluralistic.net/2022/02/20/we-should-not-endure-a-king/

But for the "Chicago Boys," monopolies were evidence of efficiency. When you encounter a company in the wild that has acquired a commanding market share, your first assumption should be that it has taken over its sector by being better than anyone else – you should not assume that the company cheated its way to glory. After all, if a company with a large market share was cheating – say, if it was increasing its profit margins by reducing quality or jacking up prices – then smaller companies would rush into the market to poach its dissatisfied customers.

Thus, all competition enforcement was reduced to an empty syllogism: monopolies are the result of excellence and any less-than-excellent monopolist will have its advantage "competed away." Therefore, any monopolist you encounter in the wild is definitionally not a bad monopolist, otherwise it would already have disappeared.

To quote another economist joke:

Two economists are walking down the street when one notices a $20 bill on the sidewalk. "It's not a real $20 bill," the other declares. "If it were a real $20 bill, someone would have picked it up off the sidewalk already."

Half a century later, our entire economy is dominated by monopolies, duopolies and cartels, who boast of gigantic margins, whose products are palpably worsening at an accelerating clip, and yet there is no sign of the "new market entrants" who should be flooding into the market to "compete away" those amazing margins. It turns out that asking "What would I do if I were a horse?" does not yield a series of accurate predictions about horses.

Things have changed. Today, the University of Chicago's Stigler Center harbors a cluster of influential economists who largely or entirely repudiate the orthodoxy of the Chicago Boys. The Center hosts an annual, rather radical conference on antitrust; runs an excellent heterodox podcast (Capitalisn't); its house organ, Promarket.org, regularly hosts work that torches the received wisdom of High Chicago Neoclassicism; and the school's researchers publish papers that dare to actually "go and look at horses."

A recent horse-looking excursion has yielded some distressing, alarming, and thoroughly documented equine facts. In a new Stigler paper, "Rising Customer Durability, Falling Business Dynamism," UC's Li Azinovic-Yang, Ava E Speros and Christopher R Stewart and Stanford's John D Kepler report on some clever research into how a monopolist could raise prices, lower quality, anger its customers, and still dominate its market:

https://www.chicagobooth.edu/-/media/research/stigler/pdfs/workingpapers/387_customer.pdf

The researchers' hypothesis was that dominant businesses don't maintain their lead by making their customers happy, but by making it harder for those customers to leave. There's good reasons to suspect this. Between 2002 and 2024, the average "customer relationship" (how long a customer continues to purchase from a merchant) has risen from 7.5 years to 11.5 years, a 50% surge in "customer loyalty," far outstripping any measure of customer satisfaction over the same period. This is true across all the largest sectors of the economy: "manufacturing, information, professional services, financial services, and wholesale trade."

How to explain the falling divorce rate between customers and businesses? That's where the researchers got very clever. They realized that when a company seeks permission to acquire another business, it must publish truthful and comprehensive information about how the merger is expected to increase the profits of the new combination. These disclosures are validated by external auditors, boards of directors, and/or audit committees. There are legal repercussions for falsifying them or making material omissions to them, and they are matters of public record.

Crucially, these disclosures must include the business's plans to retain its customers, and its plans to increase the profits from those customers. That's where the researchers struck gold. They amassed a novel data-set of 9,500 acquisitions that disclosed over $1t worth of "customer relationship-related intangibles," more than 20% of all the assets that changed hands.

They supplemented this data by mining earnings calls (also subject to strict penalties for omissions and falsehoods), finding CEOs boasting about "practices that may impede switching or increase customers’ dependence on the firm." Executives bragged about their "contractual restrictions, bundling and ecosystem lock-in, and switching costs."

You can get a sense of these in a short accompanying article by the study's co-author Christopher Stewart:

https://www.promarket.org/2026/09/04/american-companies-expect-their-customers-to-stay-much-longer-that-may-be-making-the-economy-less-competitive/

The article recounts how Sirius XM's execs celebrated the news that an appeals court had struck down the FTC's "Click to Cancel" rule, which required companies to make it as easy to resign from a subscription service as it was to sign up for it. Click to Cancel is a response to increasingly sleazy, increasingly pervasive tactics that make it all but impossible to stop being someone's customer. Trump's FTC walked away from defending the rule, which let the court kill it:

https://pluralistic.net/2025/05/12/greased-slide/#greased-pole

After Click to Cancel died, Sirius XM's C-suite got on a call with their shareholders to project "better outcome(s) as a result of not having that in place." Sirius believed that a rule that made it easy for customers to resign from their monthly subscriptions would hurt its business. Put another way: Sirius believes that its profits come in part from the fact that dissatisfied customers can't figure out how to cancel their service.

Then there's the online insurance company eHealth, whose execs crowed about a new "innovation" that forced senior patients to painstakingly enter a long list of their medications and doctors, but did not give them any way to export that data. The lengthy investment of time in getting set up on eHealth would stop customers from leaving, because they wouldn't want "to repeat all of that information over the phone."

This is also a feature of business-to-business relationships. In 2019, US Silica's execs described how they had launched a program to become embedded in their customers' supply chains, because that "really locks in the business," making it "much more difficult for customers to switch and go to someone else."

That's the first half of the story: an empirical account of how the business world switched from "acquiring customers" to taking hostages.

But the second half of the paper is even more interesting: an empirical investigation into the effects of this customer lock-in. For starters, increased customer retention is "associated with higher gross profit margins": that is, the companies whose customers can't leave squeeze those customers for more profit. What's more, once a company has its customers locked in, it starts to capture a larger share of all the profits in its entire sector: these hostage-takers become so profitable that their profits dwarf the profits of their competitors.

The paper also solves the mystery of the missing market entrants that the neoclassical horse-ponderers insisted would be conjured up to compete away an abusive monopolist's margins. The more locked in the customers of a monopolist are, the fewer companies try to enter that market. This makes sense: who would invest in a new business in a market where none of its potential customers can switch to its new business?

This is the opposite of what the horse-ponderers have insisted upon for 50 years. The more lock-in a company attains, the more profitable it becomes, and the less it has to worry about new competitors coming after those incredible margins. This is obvious to everyone, except the monopolist-funded "social scientists" and the governments they captured.

This is bad news, and not just for those locked-in customers. New businesses are the source of new jobs, and, yup, it turns out that sectors dominated by firms with high lock-in create fewer jobs. Of course, as workers chase fewer jobs, bosses are able to suppress their wages by forcing workers to bid against one another. Once again, the study finds that the sectors with the most lock-in also see declining wages in addition to declining jobs.

These are not the horse-ponderers' "efficient" monopolists. Once a company has its customers locked in, it innovates less – as measured by the number of patents a company is awarded, and by how often those patents are cited in other patents (this second measure helps distinguish companies that file mountains of bullshit patents from companies that actually invent useful things). Naturally, R&D spending also declines in companies with more lock-in.

All of this is entirely compatible with the theory of enshittification. Once a company knows its customers can't leave, it can switch from treating them well to abusing them in order to extract money from them. The same goes for companies whose workers can't leave – because they're bound by noncompete clauses, or because their employer has bought out all their rivals:

https://www.eff.org/deeplinks/2023/04/platforms-decay-lets-put-users-first

It's like the old Lily Tomlin sketches on SNL and Laugh-In, where she played Ernestine the telephone operator narrating satirical ads for AT&T. Those sketches would end with her obviously true catch-phrase: "We don't care. We don't have to. We're the phone company":

https://www.youtube.com/watch?v=CHgUN_95UAw

Decades later, Tomlin's phone company joke is a perfect distillation of modern management philosophy. As a famous NBER working paper showed, when a family business is handed over to a professional manager with an MBA, the company doesn't become more profitable overall; it just finds ways to pay its workers less:

https://www.nber.org/system/files/working_papers/w29874/w29874.pdf

That's why Tim Wu named this "the age of extraction." "Growth" no longer means "making something new that people want" – now it means "finding ways to take a larger share of the pie, even if that makes the pie smaller overall":

https://www.wired.com/story/tim-wu-age-of-extraction/

This is something we can all feel. We experience it in our daily lives, through "shrinkflation" and "junk fees" and a million other gross and petty scams. But it's rare that we actually catch executives explicitly admitting that their job is to find ways to take you hostage and squeeze you.

Historically, those revelations have come from extraordinary circumstances, like when Frontier (the worst ISP in America) went bankrupt and we learned that the company had 1.6 million customers who had no access to competing broadband connections. Frontier carried these hostages on their balance sheet as a special, highly valued asset, since they could be charged more for slower, less reliable service:

https://www.eff.org/deeplinks/2020/04/frontiers-bankruptcy-reveals-cynical-choice-deny-profitable-fiber-millions

In assembling this novel, high-quality data-set, the researchers on this paper have performed an important service, capturing a vast number of sworn confessions of highly paid enshittifiers, and then showing how their hostage-taking wrecked competition, prices, wages, jobs and innovation.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#20yrsago Three-hole punch debut, April 1940 https://web.archive.org/web/20061119140057/https://blog.modernmechanix.com/2006/09/06/three-hole-paper-punch-debut/

#20yrsago New Zealand redefines open source as “code you can’t modify” https://memex.craphound.com/2006/09/07/new-zealand-redefines-open-source-as-code-you-cant-modify//

#20yrsago MSFT quicker to patch DRM than security vulnerabilities https://www.schneier.com/blog/archives/2006/09/microsoft_and_f.html

#20yrsago Wikipedia’s dumbest arguments https://en.wikipedia.org/wiki/Wikipedia:Lamest_edit_wars

#10yrsago Why the Pirate Party could end up running Iceland https://web.archive.org/web/20211024071400/https://www.newstatesman.com/culture/2016/09/how-internet-pirates-became-political-force-iceland

#10yrsago Sampling bias: how a machine-learning beauty contest awarded nearly all prizes to whites https://web.archive.org/web/20160906154712/https://motherboard.vice.com/read/why-an-ai-judged-beauty-contest-picked-nearly-all-white-winners

#10yrago Warner Bros flags its own website as a piracy portal in copyright takedowns https://torrentfreak.com/warner-bros-flags-website-piracy-portal-160904/

#10yrsago The privacy wars have been a disaster and they’re about to get a LOT worse https://locusmag.com/feature/cory-doctorowthe-privacy-wars-are-about-to-get-a-whole-lot-worse/

#10yrsago Weapons of Math Destruction: invisible, ubiquitous algorithms are ruining millions of lives https://memex.craphound.com/2016/09/06/weapons-of-math-destruction-invisible-ubiquitous-algorithms-are-ruining-millions-of-lives/

#10yrsago Pro-democracy reformers win big in Hong Kong’s elections https://globalvoices.org/2016/09/06/hong-kong-voters-elect-pro-democracy-legislators-to-defend-the-citys-autonomy-from-china/

#1yrago Stock buybacks are stock swindles https://pluralistic.net/2025/09/06/computer-says-huh/#invisible-handcuffs

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing:

  • “Once Is Enemy Action,” a science fiction novel about the origins of modern technofascism. Today's words: 574 (7730 total).

  • "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

How to get Pluralistic:

Blog (no ads, tracking, or data-collection):

Pluralistic.net

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https://pluralistic.net/plura-list

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https://mamot.fr/@pluralistic

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

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Pluralistic: Google skates (05 Sep 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow


Today's links

  • Google skates: Another federal judge loses a game of peek-a-boo.
  • Hey look at this: Delights to delectate.
  • Object permanence: Memory-hacking ads; "Dzur"; NZ Ministry of DRM; Canadians v looking at the internet; Advice for self-publishers; Advice for writers; Why Wikipedia works.
  • Upcoming appearances: Dąbrowa Górnicza, Warsaw, Brighton, London, Budapest, Edmonton, South Bend, Hudson, Calgary, Winnipeg, Vancouver, Victoria, Ottawa.
  • Recent appearances: Where I've been.
  • Latest books: You keep readin' em, I'll keep writin' 'em.
  • Upcoming books: Like I said, I'll keep writin' 'em.
  • Colophon: All the rest.


A woodcut engraving of a courtroom scene in which the divorcee has thrown herself into the arms of one of the lawyers and they are about to kiss. The image has been altered: the heads of the judge, the court clerk and both lawyers have been replaced by green Android 'droid' mascots in judicial powdered wigs. The judge's bench sports a pixelated, 1998-era 'I'm feeling lucky' Google button.

Google skates (permalink)

Rome wasn't overthrown in a day. Oligarchies are stubborn, and by the time they've established and entrenched themselves, they have resources, power blocs and even mercenaries they can deploy to repel would-be dethroners.

The USA got its first antimonopoly law, the Sherman Act, in 1890, but it took 22 years before that law could be used to crush John D Rockefeller's corrupt, sprawling empire. Senator John Sherman promoted his law as a way of preventing monopolies from emerging, warning the Senate that they would struggle to overthrow the "autocrats of trade" that monopolies created:

https://pluralistic.net/2022/02/20/we-should-not-endure-a-king/

The Senate passed his law and Harrison signed it, but then successive administrations left the Sherman Act to gather dust on a shelf as Rockefeller went on a spree, accumulating the kind of power that made him a true "autocrat of trade," so powerful that he and the US government were practically evenly matched.

Allowing Rockefeller to create, expand and consolidate his monopoly power was a terrible tactical blunder, giving him decades in which he was able to loot America and its trading partners, pauperizing ordinary people and smashing anyone who got in his way. No one was willing to admit that Rockefeller was a threat to democracy and prosperity until he had amassed all that power, and once he had all that power, it took heroic effort to break him.

The Rockefeller story is like the punchline of that joke: "When it doesn't rain, the roof don't leak; and when it's raining, it's too wet to fix it." Alternatively, there's my other favorite punchline: "If you wanted to get there, I wouldn't start from here."

The Rockefeller blunder wasn't a one-off. The Apple ][+ hit the shelves the same year Reagan hit the campaign trail, and the tech industry's rise occurred simultaneously with the dismantling of competition law enforcement. Tech companies were the first "post-antitrust" industry, and it wasn't until these companies became palpable, terrifying, undeniable, existential civilizational risks that we remembered that we had all these laws on the books that were designed to curb excessive corporate power.

Under Biden, a group of generationally talented, visionary trustbusters were given access to those dormant enforcement powers: Lina Khan at the FTC; Rohit Chopra at the CFPB, Tim Wu in the White House, and Jonathan Kantor at the DOJ Antitrust Division. Together with a staff of canny and skilled lawyers and economists, these people scored incredible victories against Big Tech. During the Biden years, Google lost three federal antitrust cases. Three!

But if we wanted to get there, we wouldn't start from here. After a series of stinging defeats in the US and abroad, after watching the EU, the UK, Japan, Singapore and South Korea make common cause with Biden's enforcers, Big Tech threw everything it had into Trump, who promised them a system of regulatory forbearance in exchange for low-cost bribery, backstopped by a xenophobic, belligerent geopolitics that would rain down punishments on any country that dared to regulate or tax Big Tech:

https://www.bbc.com/news/articles/c62553ywn77o

And then the other shoe dropped: the federal judges who convicted Google of operating an illegal monopoly handed down their "remedy" decisions. In an antitrust case, the "remedy" phase is like sentencing – the stage of the legal proceeding where the judge decides what punishment the company should face for breaking the law.

The first of these remedies came out a year ago, in September 2025. Judge Amit Mehta had presided over Google's "search" case, where we learned that Google had deliberately made search worse so that you'd have to search more than once in order to get your answer, which would allow the company the chance to show you more ads:

https://pluralistic.net/2024/04/24/naming-names/#prabhakar-raghavan

Google was able to do this because it had cornered the market on search. The company had spent years paying a $20b annual bribe to Apple to stay out of the search market, and they'd bought the default search placement for every operating system, browser and carrier. If you encountered a search box in the wild, it was almost certainly wired into Google's servers. They knew that there was approximately zero chance that you'd ever stumble upon another search engine, which meant they could make their own search as shitty as they wanted and keep your business.

Confronted with these proven findings, Mehta decided that Google's punishment should be…nothing. They wouldn't be forced to delete the personal data they'd taken from billions of people. They wouldn't be forced to spin off Chrome or Android – two of the key tools Google uses to keep people from discovering other search engines. They wouldn't even be forced to halt the $20b annual bribe to Apple – the judge fretted that without that $20b annual bribe, Apple wouldn't be able to pay researchers to come up with cool new iPhone features (never mind that Apple spends all that money – and more – on stock buybacks, a recently illegal form of stock manipulation):

https://pluralistic.net/2025/09/03/unpunishing-process/#fucking-shit-goddammit-fuck

Then, a year later, another federal judge – Leonie Brinkema, who presided over the Google "ad-tech" case – decided that Google's penalty for monopolizing the ad market should also be…nothing:

https://arstechnica.com/gadgets/2026/09/us-court-rules-google-will-not-have-to-sell-ad-exchange-after-losing-antitrust-case/

Oh, maybe not exactly nothing. We don't actually know the full extent of Judge Brinkema's "remedy," because it's sealed for two weeks. What we do know is that Google will not be forced to take the most obvious, effective and necessary step to prevent it from abusing its monopoly: Google will not be forced to sell off part of its ad-tech stack.

Let me unpack that for you, because unless you're an ad-tech weirdo, chances are you have no idea how any of this works and don't think it affects you. But the reality is that this is costing you money. It's one of the dirtiest, most profitable scams in the entire tech economy, which is saying something, because that is an economy that is made of scams:

https://pluralistic.net/2026/09/04/cheating-at-fraud/#absentee-rentier

Unlike older ads, which were targeted based on content (say, an ad for a hotel might run next to a newspaper article about a beachside town) modern ads are built on surveillance. Companies like Google amass vast, nonconsensual dossiers on the personal characteristics and behavior of billions of people, supplemented with information purchased from the unregulated data-broker sector.

When you visit a website, the site fires off a piece of software called "sell-side agent" to message a server called an "ad exchange" in order to announce your visit, soliciting bids for the right to show you an ad: "I am about to serve a web-page to a 18-34 year old man-child from New York's outer boroughs, who owns an Xbox and has been recently searching for information about gonorrhea: who wants to cram some ads into this guy's eyeballs?"

That ad-exchange server is haunted by "demand-side agents" – these are pieces of software fired off by advertisers that monitor all these advertising opportunities announced on the ad exchange and bid for the right to show you an ad. The highest bidder gets to show you an ad, and the fee is remitted to the exchange, which takes a cut and passes the remainder on to the sell-side platform, which also takes a cut and gives the balance to the website publisher.

So the ad-tech stack has three main components: the "sell-side platform" (SSP), which lets web publishers announce auctions for the right to advertise to their visitors; the "demand-side platform" (DSP) that lets advertisers bid to show those visitors ads; and the "ad exchange" – the marketplace where the sell-side and demand-side agents meet to collect bids, finalize the sale, and exchange ads for money.

When this all started, there were lots of companies in all three roles. Publishers and advertisers had their choice of SSPs, DSPs and exchanges, and all three types of middleman competed to offer the best deals to advertisers and publishers.

Then, Google and Facebook started buying up the leading DSPs, SSPs and exchanges. They used contracts and technical countermeasures to force anyone who used any part of their "stack" to use them for all parts of the transaction. The CEOs of Google and Facebook personally colluded to rig the market, dividing it up between them so that publishers would get less, advertisers would pay more, and Googbook would pocket the difference. The codename for this conspiracy was "Jedi Blue":

https://en.wikipedia.org/wiki/Jedi_Blue

Jedi Blue was just the icing on the cake. The reality is they didn't need the conspiracy: once Google was selling services to advertisers and publishers on an exchange that Google owned, they created an entire universe of ways to rip off both advertisers and publishers. Now consider that Google is also an advertiser and also a web publisher, and the opportunities to cheat are just wild.

The numbers tell the story. Before Googbook captured 80% of the display advertising business, the total share of the advertising industry's revenues that went to "intermediaries" (middlemen like ad agencies, ad buyers, etc) was about 15%. Today, that number is 51%. Hundreds of billions of dollars have been moved out of publishers' and advertisers' bank accounts and onto Google and Facebook's balance sheets.

This isn't hard to understand. Google runs an ad business that locks in buyers and sellers on a marketplace Google owns and controls, where it also competes with those buyers and sellers. Buying or selling an ad through Google is like going to court to get a divorce, only to discover that you and your soon-to-be-ex- are both represented by the same lawyer, who promptly ascends the bench and dons a judge's wig, and then spends the whole trial trying to match with both of you on Tinder, and who concludes the trial by banging their gavel and announcing that they've decided that the family house will be awarded to…the judge!

The most absurd part of this whole farce is the lawyers who defend it on behalf of companies like Google. If a Google lawyer ever showed up to defend the company in a trial where the judge was working for the plaintiff, they would scream blue murder and refuse to proceed until the judge was removed from the case. But when Google operates a business where it presides over transactions where it has nothing but conflicts of interest, these same lawyers argue that Google would never cheat a seller or a buyer.

The fucking absurdity of this arrangement is so obvious that a bill to force a halt to it was co-sponsored…by Elizabeth Warren and Ted Cruz:

https://gizmodo.com/google-facebook-america-act-ads-break-up-cruz-warren-1850287725

Why would Warren and Cruz care about this? Because the hundreds of billions that have been moved from publishers and advertisers to Google and Facebook are hundreds of billions of dollars that are no longer paying for news and entertainment production, and they're hundreds of billions of dollars that businesses have to recoup by raising prices on you to pay their advertising bills.

Google (and, apparently, Judge Leonie Brinkema) dispute this. They say that "larger forces" have "changed the dynamic" that "restructured the industry." But, I mean, come on! This is a situation where hundreds of billions of dollars are divided up by a thrice convicted monopolist who is mysteriously hundreds of billions of dollars richer, while the other parties to the transaction are mysteriously hundreds of billions of dollars poorer. Anyone who can't draw the obvious causal inference from these facts has so little object permanence that they would lose a fucking game of peek-a-boo.

This is so goddamned demoralizing. For a couple years there, it really looked like the tide was turning. Then Judges Brinkema and Mehta came along to snatch defeat from the jaws of victory.

The only thing that's keeping me going is object permanence. I know my history. I know it took decades from the passage of the Sherman Act until the defeat of John D Rockefeller. Our forebears brought down Rockefeller because they didn't give up, despite setbacks as bad as this one, and worse. Stein's Law of finance holds that "anything that can't go on forever eventually stops," and MLK told us that "the arc of the moral universe is long, but it bends toward justice." This can't go on forever, and despite Dr King's phrasing, I know he understood that the arc doesn't just "bend" – it is bent – by people like us, hauling on it with all our might.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Advertisers claim they can hack your childhood memories https://web.archive.org/web/20010921022846/http://news.independent.co.uk/uk/science/story.jsp?story=92386

#25yrsago Wind-up cellphone charger https://web.archive.org/web/20011031122531/http://www.thetimes.co.uk/article/0,,2-2001310179,00.html

#20yrsago Steven Brust’s Dzur: witty and exciting heroic fantasy https://memex.craphound.com/2006/09/05/steven-brusts-dzur-witty-and-exciting-heroic-fantasy/

#20yrsago America to US gov’t: kill the Broadcast Treaty! http://www.cptech.org/ip/wipo/bt/jointletter5sep06usptoforum.pdf

#20yrsago New Zealand wants a Ministry of DRM https://web.archive.org/web/20070108042834/http://www.zdnet.com.au/news/software/soa/NZ_draws_line_on_DRM_and_trusted_computing/0,130061733,339270846,00.htm

#20yrsago Is it legal to look at the Web in Canada? https://web.archive.org/web/20061010120919/http://www.michaelgeist.ca/content/view/1411/135/

#15yrsago Advice for self-publishers: why should anyone care about your book? https://locusmag.com/feature/cory-doctorow-why-should-anyone-care/

#5yrsago A letter to a discouraged young writer https://pluralistic.net/2021/09/05/why-bother/

#1yrago Why Wikipedia works https://pluralistic.net/2025/09/05/be-the-first-person/#to-not-do-something-that-no-one-else-has-ever-thought-of-not-doing-before

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing:

  • “Once Is Enemy Action,” a science fiction novel about the origins of modern technofascism. Saturday's words: 504 (12397 total).

  • "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

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Pluralistic: Amazon achieves enshittification inception (04 Sep 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow


Today's links


Hieronymus Bosch's 'The Conjuror,' a painting depicting a medieval con artist playing a shell game for an audience of astonished peasant rubes. The image has been altered: the conman now has Jeff Bezos's grinning head, and the mouths of all the peasants have been replaced with inverted Amazon 'Smile' logos, so they are now frowning.

Amazon achieves enshittification inception (permalink)

Amazon's own balance sheet presents the most compelling evidence that we are stuck in the Enshittocene, the era in which everything is turning into a pile of shit, because the worst ideas of the worst people now make the most money.

Amazon is a many-tentacled monster, with several prominent lines of business wrapped around the world. There's its logistics and fulfillment business, which is so successful (at the expense of its workers' labor rights, bodies and bathroom breaks) that it is more than fully subsidized by Amazon's platform sellers, the independent merchants who depend on Amazon to sell and deliver their goods.

This means that it costs Amazon itself nothing to get the merchandise it sells to your door: more than 100% of the cost of operating the fulfillment side of Amazon is covered by the fees it extracts from its independent sellers (who compete with Amazon in many instances, and for whom delivery is a cost center, not a source of profit).

Then there's AWS, Amazon's cloud business. This is another extraordinary success story: every company needs servers, and that's especially true of an e-commerce company like Amazon. By building more servers than it needs, Amazon transformed its own data infrastructure from a cost center into another profit center. Amazon's customers – many of whom are also its competitors – pay Amazon so much to rent space on its servers that Amazon gets its own (prodigious) computing for free, and realizes a profit on top of that.

Taken on their own, these two facts constitute an extraordinary business story: one of the largest corporations in the history of the world has converted its two largest cost centers into profit centers, and those profits are substantially generated by extracting payments from the company's own competitors!

Amazon's logistics and cloud computing are extraordinary, but they are eclipsed by the company's most profitable line of business, which is payola.

"Payola" is a word that old people like me just barely have context for and for anyone under fifty the word is likely a mystery, so a brief explanation is in order.

"Payola" comes from a massive 1950s scandal over bribes that record labels paid to radio DJs and station managers to play their music. Radio stations were given the use of a scarce and precious resource – exclusive control over slices of the only electromagnetic spectrum in the universe – and were expected to program material that the American public would find enjoyable, edifying and educational. In this system, radio stations were expected to make shrewd guesses about the music the public would enjoy the most, and play that.

Because the selection process for the music that DJs played on the American public's spectrum was completely opaque, and because those selections could make fortunes for record labels, the system was ripe for corruption. Labels slipped literal envelopes full of cash and drugs ("payola") into the hands of DJs, station managers and owners, bribing them to turn songs into "hits" by cramming them into Americans' ears. The biggest predictor of a radio hit wasn't whether people liked the song so much that the stations rushed to play it, but rather, how much the labels were willing to spend in bribes to get their song played:

https://en.wikipedia.org/wiki/Payola

This was a bad system all around. The American public got worse music. Musicians' own royalties were eroded by the label accountants' practice of charging off bribes to "promotions" they deducted from artists' royalty statements. Radio stations sucked. Labels bid away each other's margins, depriving themselves of operating capital to find and record new music and starving them of free cash flow to pay to musicians, employees and shareholders. As with every instance of corruption, this was a system of concentrated gains and diffuse losses, which is why it continued for so long (decades!) and got so bad before anyone took action to end it.

Amazon's payola isn't about radio play – it's about search. When you search Amazon, the top results do not represent Amazon's best guess about what product will best match your query: rather, Amazon auctions off those top results to its platform sellers. Amazon's search results reflect who paid the biggest bribe, not who has the best product.

To pay for those bribes, platform sellers have to raise prices. Amazon helps them do this, by imposing a "most favored nation" clause on its sellers that requires them to sell on Amazon at a price that matches or beats the price charged everywhere else (Target, Walmart, a mom-n-pop, or the factory store):

https://pluralistic.net/2026/02/25/most-favored-nation/#price-fixing

Thus, Amazon imposes an economy-wide tax on nearly every product you buy. Amazon's junk fees average 51-60% of the purchase price of the things you buy there, and because Amazon has captured a supermajority of the richest 10% of Americans (who have almost all pre-paid for a year's shipping through Prime), every seller must sell on Amazon, or forego any hope of selling to most of the country's most prolific shoppers.

Any seller who signs up for Amazon is agreeing to turn over the majority of their sales income to Amazon, and any seller who raises prices to recoup those sums, must raise prices everywhere, at every retail outlet in the country.

AI has made Amazon much better at enforcing Most Favored Nation terms, because AI is actually pretty good at parsing competitors' websites and finding instances of discounting, which Amazon instantaneously punishes by relegating the sellers' product listings to page umpty-billion of Amazon's search results.

There are plenty of junk fees that go into Amazon's 51-60% rake. A large slice comes from fees Amazon charges for access to its (very profitable) logistics system. Failure to use Amazon's fulfillment system also relegates your listings to the dregs of Amazon search results, so sellers pay a massive premium to have their parcels delivered by Amazon, to the exclusion of cheaper alternatives that are just as fast and reliable. That's why Amazon fulfillment is so profitable!

While the Amazon tax is extracted through several types of junk fee, the most profitable junk fee of them all is Amazon's search payola. In fact, search payola is the most profitable business that Amazon operates, full stop.

Payola accounts for more of Amazon's profits than anything else the company does. It's more profitable than all the things Amazon sells directly. It's more profitable than AWS, Amazon's industry-leading cloud service.

Amazon has created a system where the most sales go to the companies that pay the highest bribes, and those companies pass the cost of those bribes onto their customers. The first item on a typical Amazon search results page is 29% more expensive than the best match for your search. The top row is 25% more expensive. The best result is usually on the second screen, somewhere around the 17th position:

https://pluralistic.net/2023/11/03/subprime-attention-rent-crisis/#euthanize-rentiers

Amazon actively helps its biggest bribers close the sale. Amazon has lots of "comparison shopping" systems built into the service, but one comparison tool is conspicuous by its absence: an "apples to apples" tool that lets you compare unit prices. Amazon's most prolific bribe-payers package their goods in weird quantities, selling everything from batteries to t-shirts to shampoo in larger or smaller quantities than their competitors. Sorting your search results by price doesn't actually tell you who's got the cheapest price per item, because the company with the cheapest AA batteries might be selling a smaller quantity of batteries at a higher price per battery.

Per-unit pricing is standard in retail. Indeed, if you go into a(n Amazon-owned) Whole Foods, you'll find per-unit pricing on the shelf tags, telling you how much the product costs per ounce or fluid ounce. Amazon clearly understands why shoppers would want to compare unit pricing, but offering a per-unit sort option to its search would make the bribery racket a lot less effective, because searchers could just sort by unit price and find the best bargain.

Let me remind you: payola is Amazon's single largest source of profits. When I was researching Enshittification, Amazon's take from payola was in the mid-$30 billions. A year later, when I did tour stops with Tim Wu (who was promoting his excellent book The Age of Extraction), I learned that this number had climbed to more than $50 billion. This year, it's on track to top $80 billion.

Amazon calls this bribery system an "advertising" product, but it's not "advertising" in the sense of the ads that Amazon's platform sellers might have once placed in the local newspaper. It's payola, more akin to the practice of packaged goods companies buying end-caps and whole shelves in the grocery store (a practice that is, in its own way, every bit as corrosive, though no grocery store has Amazon's economy-wide chokehold).

But there is a way in which this payola can be compared to advertising: it competes with advertising. Back in the old days, before a series of K-shaped recoveries created a vast chasm between America's haves and have-nots, before Amazon captured the majority of well-off American households with Prime, people shopped in lots of places, and in those days, companies advertised in publications, not on Amazon. Websites, newspapers, and newspaper websites made billions from those ads. Amazon's payola scheme (along with Google, Facebook and other tech monopolists) has captured almost all of that money.

As Tim Wu points out, the money Amazon makes from payola exceeds the advertising revenue received by all the newspapers in the world by 300%. Alongside that number and its implication for the news media, Jeff Bezos buying the Washington Post and turning its editorial page into a sewer of shitty Ayn Rand fanfic barely registers.

This is pure enshittification. Of all the ingenious, innovative ways that Amazon came up with to make money, the most successful is a scam that makes everything you buy more expensive even as it reduces the profits of the companies you're buying from. It's another example of corruption: a system of concentrated gains and diffuse losses – and once again, it's the most profitable thing Amazon does.

And then…Amazon made it worse.

You know how people like to say, "If you're not paying for the product, you're the product?" It's bullshit. The "advertisers" who bribe Amazon for top search placement are the customers here, they're "paying for the product," and they are getting reamed. I don't just mean they're getting screwed by being forced to shell out payola – I mean that Amazon is cheating them on that payola!

Remember: Amazon doesn't just sell search placement; they auction it. Every time you run an Amazon search, the company conducts a special kind of auction called a "sealed-bid second-price auction" (SBSPA):

https://en.wikipedia.org/wiki/Vickrey_auction

Under an SBSPA, bidders secretly tell the auctioneer the very highest price they're willing to pay. The auctioneer then charges the highest bidder a price equal to the second-highest bid, plus one cent.

This may seem unnecessarily complicated, but it's actually a clever solution to one of the major problems with traditional, "open call" auctions (where bidders call out the prices they're willing to pay until one bid emerges victorious). Say you're at an open call auction where the top bid is $10. You can call out $11, and then the other person will call out $12, and so on and so on. It's tedious and time-consuming. That's bad enough when you're at an estate auction that's unloading hundreds of items, but it's untenable for an eyeblink auction meant to determine search results that the user expects to get in an instant.

In physical auctions the top bidder often clobbers other bidders with a big increase – going from $10 to $50, say. This can end the auction quickly, but it means that the high bidder often overpays for their purchase.

In an SBSPA, every bidder enters their highest price, but none of the other bidders know what that price is. This encourages everyone to name their true highest price, but it protects the top bidder in the instance in which they are willing to pay a much higher price than anyone else.

Say you're that person who raises the bidding from $10 to $50 – you have no way of knowing whether the other bidders would have dropped out at $15 or at $45. If you were the only person who was willing to pay more than $15 for the item, you've just vastly overpaid (by $34.99). But in an SBSPA, you name your true price, but you only pay the price you would have paid if you'd gone through the tedious, expensive, time-consuming process of an open call auction.

Amazon's search auctions are SBSPAs. A merchant tells Amazon the maximum they're willing to pay to be at the top of the search results for a given query, but they pay a price equal to the second-highest bid, plus one cent. This lets auctions run so quickly that they can be used as the basis for ordering a search results page.

That's how it's supposed to work, anyway. The FTC and 22 states just filed a suit against Amazon because Amazon was cheating on its own SBSPA process:

https://www.ftc.gov/news-events/news/press-releases/2026/08/ftc-states-sue-amazon-over-secret-ad-surcharge-scheme

Over the past 7 years, Amazon has been secretly charging the winning bidder an amount equal to their own sealed bid, not the amount that the next-highest bidder was willing to pay (plus a penny):

https://gizmodo.com/ftc-sues-amazon-for-allegedly-duping-advertisers-2000805199

According to the suit, Amazon did this 80% of the time. That is tens of billions of dollars Amazon extracted from platform sellers, who passed those costs onto you, and onto every other retailer in the country (thanks to AI-enforced Most Favored Nation policies).

Amazon's defense is that this is all a big misunderstanding. Platform sellers just didn't understand how a SBSPA worked. Amazon has a special kind of SBSPA where they could unilaterally and secretly charge the winning bidder the maximum price they'd pledged, if, in Amazon's judgment, the closing price for the auction was below "the true market value of the ad placement":

https://arstechnica.com/tech-policy/2026/09/ftc-alleges-amazon-illegally-made-20-billion-by-rigging-billions-of-ad-auctions/

This is darkly hilarious. The whole point of an auction is to determine "true market value." That's why neoclassical economists worship auctions as the world's best form of "price discovery" and why economics Nobels are awarded for "auction design":

https://en.wikipedia.org/wiki/Auction_theory

The definition of "true market value" is "the closing price in an auction." Amazon claiming that it secretly jacked people because the auction generated a price that was "below the true market value" of an ad tells you that the whole business is a sham. The point of Amazon's payola scheme is only and ever a way to parasitically extract the maximum amount a platform seller is willing to part with, and by running a fake SBSPA, Amazon was able to trick its customers into revealing those maximum prices.

Cheating on a bribery scheme is a mood. This isn't just enshittification, it's enshittification inception. Amazon managed to enshittify their own enshittification!

This case was brought by Trump's FTC, which means that Amazon can get out of it by paying a chud podcaster to tweet at the president and he'll order them to drop it, just like he did with Ticketmaster:

https://pluralistic.net/2026/02/13/khanservatives/#kid-rock-eats-shit

But – just as with Ticketmaster – the feds aren't the only parties to the suit. With 22 AGs ("Aspiring Governors") on the suit, there's a chance this will go to trial. We might even learn the identity of the inventor of this enshittification-squared gambit, a veritable Louis Pasteur of enshittification. Assuming that person doesn't go to prison, the Sveriges riksbanks pris i ekonomisk vetenskap till Alfred Nobels minne can give that sloshing, ambulatory pile of hot liquid garbage a Nobel Prize in Economics.

(Image: Steve Jurvetson, CC BY 2.0, modified)

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Electrolite relaunches https://web.archive.org/web/20010927195348/http://www.panix.com/~pnh/electrolite.html

#25yrsago How to play Mafia https://web.archive.org/web/20011113011546/http://www.stud.ntnu.no/studorg/mafia/

#20yrsago How Wikipedia entries get written http://www.aaronsw.com/weblog/whowriteswikipedia

#5yrsago Proctorio's awful reviews disappear down the memory hole https://pluralistic.net/2021/09/04/hypervigilance/#radical-transparency

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing:

  • “Once Is Enemy Action,” a science fiction novel about the origins of modern technofascism. Today's words: 513 (11893 total).

  • "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

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Pluralistic: The age of disinvention (25 Aug 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow


Today's links


A 1960s family living room in which a mom, dad and two kids are mesmerized by a cabinet-style TV. The image has been altered. The TV has an early 1990s VCR atop it. The TV screen is displaying a cross-sectioned human head with brains and spine on display. A huge fist has materialized in the room, with bloody spiked knuckle-dusters, smashing into the VCR. The oil painting over the sofa has been replaced with a pulp image of a male head, its cranium removed and replaced by a dome. Inside the dome is a red eight-segment VCR clock, displaying 12:00. The background in the painting is a tangle of cassette tape. The whole image's colors have been boosted, giving it an overexposed look.

The age of disinvention (permalink)

They disinvented the VCR. You might think that the reason we don't have VCRs anymore is because VCRs were supplanted by DVDs, PVRs and streaming, but that's not the case. They had it in for the VCR from the very start, and they never stopped trying to kill it. Eventually, they succeeded.

The VCR was one of the fastest-adopted technologies in the history of the world, and it was disruptive. The fact that you could record shows to watch later, skip the ads, build a library of your favorites, even loan your tapes around – it drove the studios and broadcasters nuts. The VCR hit the market under a cloud of litigation, and the lawsuits went all the way up to the Supreme Court, culminating with 1984's Betamax decision, whose key precept is that a new technology doesn't violate copyright law if it can "sustain a substantial, non-infringing use":

https://en.wikipedia.org/wiki/Sony_Corp._of_America_v._Universal_City_Studios,_Inc.

As important as the VCR was as a device – creating the home video market, which begat DVDs, then streaming – the Betamax decision is even more important.

You see, copyright is a "fact-intensive" doctrine, which means that determining whether a use is or isn't a copyright violation can be a complex and expensive process of gathering facts, weighing conflicting expert views to arrive at a judgment. If the rule was that new technologies couldn't be introduced unless you could prove that they would never infringe copyright, we wouldn't have any digital technology. Indeed, most technologies would be illegal under that standard. You can infringe copyright with VCRs, photocopiers, hard drives, tape recorders, scanners, computers, phones… Hell, you can infringe copyright with an X-ray machine, a saxophone or a pair of ballet slippers!

There's clearly ways you can use a VCR to infringe copyright: for example, you can record a TV show to a tape, then sell that tape to someone else. There's also ways you can use a VCR that clearly do not infringe copyright: you can lug a camcorder around your kid's birthday party, pester the kids by recording them, then watch the footage later in your living room. Then there's an infinite universe of ways to use a VCR that might infringe copyright, depending on the specifics: recording the Super Bowl while you're at work, then inviting your workmates over to watch it after your shift ends; creating a library of kids' shows for the day-care you run out of your living room; making a highlight reel of your favorite politician's campaign speeches. Anyone who says, "Oh every judge would always call that legal‡ under every circumstance" is admitting they don't understand how copyright works.

‡ Or illegal.

This is a feature, not a bug. Copyright is a fact-intensive doctrine because it is a flexible doctrine. Since the printing press, new ways of mechanically reproducing and transmitting information have appeared at an accelerating pace, and judges are asked to figure out the rules for these new technologies long before legislatures come to grips with them and pass special, tech-specific laws.

Copyright's future-proofing lies in this flexibility, which the Supremes (correctly) recognized in 1984 with the Betamax decision. By ruling that any technology that had "non-infringing uses" was presumptively legal to create and market, the Supremes laid the legal foundation for all the digital tools that followed since.

Crucially, Betamax ensured that last year's tech lottery winners wouldn't get to prevent next year's winners from emerging. This year's admirals are always last year's pirates, and they insist that what they did to their predecessors was progress, while anyone who tries to do the same thing to them is a thief. The sheet music composers condemned the record player, recording artists decried the radio, broadcasters sued over cable and cable operators sued over VCRs. This never stopped: Sony – the company that invented the Betamax and defended it all the way to the Supreme Court – went on to sue Napster!

There's nothing inherently virtuous about "innovation." It's perfectly possible to "innovate" new ways to spy on people and rip them off. But if you're trying to launch a new product in a category that already has clear winners, the best way to convince people to take a chance on you is by making a valuable and useful product.

"Disruptors" are best when they move value from existing companies to those companies' customers. The first TV remotes let people change the channel when an ad came on, making their TV better at broadcasters' expense. The broadcasters had to struggle to adapt, which is fine. They're not charities, after all: they're in business to make money for themselves, and they're only going to give you as much value as they have to.

Competitors fight enshittification: any time a company that you do business with takes something away from you, a competitor can win your business by giving it back. If Youtube doubles the number of ads they expect you to watch – "charging" a higher attentional "price" – an ad-blocking competitor can bargain back on your behalf, allowing you to counteroffer with "how about if I just don't watch any ads?"

https://www.eff.org/deeplinks/2019/07/adblocking-how-about-nah

Inside every company, there are fair, honest people, and there are greedy, shitty people. Companies that face competitors are more likely to listen to the workers who want to give customers a fair shake. But if a company has no competitors, those good people can no longer say, "This is a losing strategy because it will open the door to competitors who will make us poorer." Without competitors, the argument against enshittification becomes, "I would feel bad about myself if we did that." This argument always loses to the bad guys, whose argument is, "We will all get richer if we do this."

That's why Google enshittified search: they had no competitors, so the worst ideas of the worst people at Google could be shown to make the most money, and so Google deliberately made its search results worse:

https://pluralistic.net/2024/04/24/naming-names/#prabhakar-raghavan

Of course, companies can also face consequences from the government, but the fewer competitors a company has, the easier it is for that company to capture its regulators:

https://pluralistic.net/2022/06/05/regulatory-capture/

Competition makes companies weaker, giving the public and democratic institutions more power. Competition makes the public richer at the expense of corporate shareholders, who have less money to spend on the project of subverting democracy.

That's the VCR story all over. The VCR shook up a sclerotic, stagnant TV and film industry, created the home video market, and opened up new distribution channels that allowed all kinds of new creative workers to reach new audiences, either directly or through a fiercely competitive new constellation of distributors who fought each other to offer them the best possible deal.

The media companies who were forced to adapt to the VCR never forgave it for forcing them to develop new, multi-billion dollar businesses without permission. As a Hollywood executive once put it to me, his goal was "a polite marketplace" where no one ever rudely forced him to disgorge more value to viewers and performers:

https://pluralistic.net/2022/01/02/the-internet-heist-part-i/

The executives who made billions after losing their bid to ban the VCR wanted to ensure that no one would ever be so "impolite" as to force them to make billions of dollars against their will ever again. They partnered with electronics firms to ensure that the VCR's successor technologies would only have those features that they approved.

That's why DVD players are not DVD recorders: the consortium that developed the DVD embedded "hook IP" in the technology. "Hook IP" is a term of art: it means any trademark, copyright or patent that is incorporated into a technology so that anyone who wants to implement that technology must license the hook IP; under the terms of those licenses, doing anything that disrupts the business plans of the consortium is banned.

The DVD consortium's hook IP had all kinds of bizarre licensing terms, like "region coding" – a requirement for DVD players to register the country in which they were sold and to check whether the DVDs you tried to play were from a compatible country. If not, the license terms required the DVD player to refuse to play your discs.

Region coding is an "anti-feature," a technology developed at great expense for which there is no market. Sure, some DVD player owners who had never shopped abroad for a DVD didn't care about region coding. But for customers who bought a disc on vacation, or moved from one country to another: region coding was terrible.

So there were customers who didn't care about region coding, and customers who hated region coding, but there were zero DVD player owners who wanted region coding. No DVD manufacturer could advertise that their products come with region coding. If there were two equivalent DVD players in the market, identical except that one had region coding and the other didn't, the "region-free" player would win. Region-coding is an anti-feature.

Anti-features aren't the only deliberate defects we find in DVD players. The consortium's hook IP licenses didn't just require anti-features, they also banned useful features…including recording. Long after the price of read/write optical drives plummeted to pocket-change, there was still no such thing as a home DVD recorder that would let you stick a spindle full of discs next to the TV and use them to record all your favorite shows.

Shortly after the DVD player emerged, Congress created the most powerful hook IP of all: "anti-circumvention law." Under anti-circumvention law, it's a literal crime – a felony – to modify or reimplement a technology without permission from the manufacturer. In 1998, Bill Clinton signed America's landmark anticircumvention law, the Digital Millennium Copyright Act, section 1201 of which establishes a five-year prison sentence and a $500,000 fine for "bypassing an access control":

https://pluralistic.net/2026/01/14/sole-and-despotic/#world-turned-upside-down

After DMCA 1201, all a manufacturer had to do was add an "access control" (like a password or an encryption key) to their device, and modifying that device in any way could land you in prison. As microchips plummeted in price, all kinds of devices and services acquired these "access controls," so that it became a crime to refill an ink cartridge, fix a tractor, or connect your insulin pump to your glucose monitor. Congress never passed a law criminalizing this conduct: rather, they gave companies the ability to write their own criminal code. Simply by adding an access control to a device, they could felonize any conduct that displeased them.

Every video format and distribution system that succeeded the VCR shipped with an access control: DVDs, Blu-ray and HD DVD, satellite and digital cable, and, of course, streaming video. This is how they disinvented the VCR. Once every video had an access control, it had "hook IP" that could be used to control all technologies that were capable of receiving, storing, or playing back that video.

Remember Tivo? The first digital "personal video recorders" were true successors to the VCR. They could record any broadcast or cable program, store it forever and fast forward through the ads. They were all "feature" and nary an "anti-feature" in sight. That's because they only worked with analog cable (which, being analog, didn't have "access controls" that qualified them for DMCA 1201 consideration) and broadcast signals (sent over the public airwaves on the condition that they not be scrambled).

Digital cable disinvented the Tivo. Every post-VCR digital video signal came with hook IP, and so the Tivos (and other PVRs) had to get permission before they could store and play back modern videos. To get that permission, PVR makers had to agree to a whole suite of anti-features, such as a "broadcast flag" that told it which shows you could and could not record. Even if you did record a show, PVR makers also supported more flags, such as an "expiry date" flag that forced your recorder to delete your shows after a set period, a "no skip" flag that blocked you from fast-forwarding through ads, and "geofence" flags that stopped you from playing back your stored videos based on which country you found yourself in.

Today, if you have a PVR, you probably rent it from your cable provider (who can use DMCA 1201 to block other PVRs from working with your cable provider). It's probably slow, with a confusing user interface, and it only records an ever-dwindling subset of the shows your cable company transmits. Notwithstanding that it's a genuinely shitty piece of technology, it's still awful that you can't buy it – the fact that you have to rent that crapgadget month after month means that you're paying for it several times over.

But at least cable signals have PVRs. For the majority of video we interact with, there's no PVR – not even a shitty, broken one. You can't record your Netflix videos, your HBO Max videos, your Disney Plus videos or your Prime videos. Recording a video off a streaming service has the same copyright status as recording a show off your analog cable had in 1984 when the Supreme Court handed down the Betamax decision, but because there's an "access control" on video streams, it's nevertheless a felony to make a VCR for a streaming service.

You know how streaming companies play all kinds of bullshit games, like dropping videos from their catalog? Even worse: the Amazon Prime scam where Christmas cartoons are all included in your "free" streaming tier from March-October, but cost $3.99 to watch from November to February. All of these ills can be cured with the VCR, a technology that was first marketed in 1971, a technology we have disinvented. If you could record those shows with a device that took orders from you, a device without anti-features, Amazon would derive no benefit playing these grinchy little games. If they played those games anyway, you could beat them.

It's not just VCRs. Anti-circumvention law led to the enshittification of everything from tractors to ventilators, phones to smart speakers, thermostats to games consoles, all of which are bristling with hook IP that lets their manufacturers decide what you can do with your own property.

All of this is extremely relevant at this moment, thanks to Trump's tariffs. For more than a quarter century, the US Trade Representative has arm-twisted every American trading partner into enacting an anti-circumvention law like DMCA 1201. All over the world, governments promised to lock up entrepreneurs and technologists if they dared to disenshittify America's defective tech exports. In exchange, these governments were promised free trade with the USA: tariff-free access to American consumers.

That's where Trump comes in. From the moment his "Liberation Day" tariffs landed, any country that upheld its anti-circumvention laws was sacrificing its national competitiveness, resiliency and integrity in exchange for nothing. Trump reneged on America's obligations to its trading partners, just like he reneged on every deal he's ever made:

https://pluralistic.net/2026/07/22/table-flipper/#graveyard-of-indispensable-nations

The good news is, this means we can have VCRs again! All it will take is for one (or more) countries to decide to lift its one-sided restrictions on making technologies "capable of sustaining a substantial non-infringing use" and wait for one (or more) entrepreneurs to figure out that reintroducing the VCR is a winner, just like it was in the 1970s, when the VCR was the fastest-adopted technology in the history of the world.

It's not just VCRs, of course. For a generation, entire product categories have been suppressed, all over the world. There is a whole CES (good) worth of products that are truly innovative (good) waiting to be brought to market.

The last time there was this much low-hanging fruit on offer was after WWII, where six years' worth of bombings, austerity and neglect provided endless opportunities to repair, rebuild and replace the worn, crumbling built environment, vehicle fleet and personal belongings of people all over the world.

After a quarter-century of innovation prohibition, there are dozens of lucrative, easily perfected technologies just waiting to be made: the dongle that jailbreaks your phone or console and installs a third-party app store, the dongle that flashes your printer so it takes generic ink; the dongle that lets your mechanic install generic parts in your car and lets farmers fix their tractors. Our whole digital world has been wrapped in chains by rent-extracting monopolists who gloried in their power to use hook IP to deprive you of the right to use your property in ways you see fit, writing private laws that made it a crime to displease them.

A generation of allowing companies to shift value from their customers and suppliers to themselves has made them richer, us poorer, and everything more expensive. They've accumulated vast wealth at our expense. Their margins are our opportunity.

The VCR was a great idea 55 years ago. 55 years later, it's an idea whose time has come – again.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Metacrap https://people.well.com/user/doctorow/metacrap.htm

#15yrsago Slashdot’s CmdrTaco steps down https://meta.slashdot.org/story/11/08/25/1245200/Rob-CmdrTaco-Malda-Resigns-From-Slashdot

#15yrsago Chalk memorial for Jack Layton in front of Toronto’s New City Hall https://www.flickr.com/photos/lewolf011/6076393292/

#15yrsago Coordinated multinational ATM fraud nets $13M in one night https://krebsonsecurity.com/2011/08/coordinated-atm-heist-nets-thieves-13m/

#5yrsago Vaccinate workers at (almost) any price https://pluralistic.net/2021/08/26/chained-to-the-mast/#vaccine-leave-hesitancy

#1yrago By all means, tread on those people https://pluralistic.net/2025/08/26/sole-and-despotic-dominion/#then-they-came-for-me

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing:

  • “Once Is Enemy Action,” a science fiction novel about the origins of modern technofascism. Today's words: 544 (9802 total).

  • "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

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Pluralistic: Capital formation (14 Aug 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow


Today's links


Three weird male figures' heads. The figures have gigeresque throats made from dripping stalagmites and stalactites, and their crania have been replaced with clear domes. The three figures overlap, each smaller than the previous. In the rightmost, largest dome is the portrait of Ben Franklin seen on a US$100 bill. The middle dome contains a 19th century bank with Grecian columns. The left dome contains the US capital. The background is a heavily processed monochrome image of wiring in an early mainframe.

Capital formation (permalink)

Funny thing about competition: there's both a pro-market and an anti-market case for a competitive system.
https://pluralistic.net/2026/08/13/one-chokable-throat/#too-clever-by-half

If your theory is that markets deliver prosperity by spurring businesses to provide the superior products and services at lower prices needed to attract and retain workers and customers, then competition is a must-have. Without competitors, companies are "too big to care":

https://pluralistic.net/2024/04/04/teach-me-how-to-shruggie/#kagi

Meanwhile, if you think that the pressure of greed will always drive companies to cheat, and want companies held in check by democratically accountable lawmakers and enforcers, then you also want competition, because otherwise, disorganized sectors of hundreds of small businesses collapse into oligarchic cartels. Members of these cartels cease to compete directly with one another and instead collude to rip off workers and customers, leaving them aslosh in ready cash they can mobilize to capture regulators, securing an enshittogenic policy environment that reflects the easily arrived-at consensus that's only possible when you boil a sector down to a small handful of firms, each of them "too big to jail":

https://pluralistic.net/2022/06/05/regulatory-capture/

In other words: if your ideal is a world of high-quality products and services, produced by workers laboring under fair conditions, delivered to consumers at a fair price, then you want competition. Competition scares some people into running their businesses ethically; and competition ensures than an unethical operator can be held to account by government agencies charged with protecting workers and consumers.

Once you understand the role of competition as a counter-oligarchic check on corporate power, the rise of Big Tech and its authoritarian turn becomes much easier to understand.

Tech is uniquely hospitable to competition thanks to the intrinsic properties of digital computers. Formally, computers are "Turing-complete, universal von Neumann machines," which is to say that every computer can run every valid program. This means that any enshittificatory gambit assayed by a tech company – say, locking generic ink out of your printer; or blocking third party app stores for your phone or console; or sticking a dozen extra ads before every Youtube video – is technically doomed.

Every time a tech boss introduces a 10' pile of shit to a digital product or service you rely upon, they induce rival technologists to create 11' ladders made of code that they can costlessly, instantaneously distribute to every one of the enshittifier's customers and suppliers:

https://www.eff.org/deeplinks/2019/07/adblocking-how-about-nah

This explains the dynamism of early tech, which saw companies rising quickly to conquer their markets, only to yield to the temptation to extract more from customers and/or suppliers while underinvesting in improvements to their products and services. When this happened, new digital companies sprang into being, reverse-engineering the incumbents' products and launching "complementary goods" – plug-ins and mods – that fixed the defects in dominant products, usurping the market leader's place in the workflows and pocketbooks of its customers and suppliers:

https://www.eff.org/deeplinks/2019/10/adversarial-interoperability

For many years, this "adversarial interoperability" worked its magic on the burgeoning tech sector, creating a state of constant ferment where people who wanted to improve and then supplant the state-of-the-art were able to cheaply enter and capture the market, only to be taken down by the next generation of disenshittifiers when they, too, inevitably yielded to the temptation to replace innovation with extraction. Every pirate wants to be an admiral – but every admiral must then confront the pirates who rush in to fill the vacuum they create when they switch sides.

But that system of beneficial disruption was itself disrupted – not by technology, but by policy. In 1998, Bill Clinton signed the Digital Millennium Copyright Act (DMCA). Section 1201 of the DMCA makes it a felony to practice adversarial interoperability, establishing penalties of $500k and five years in prison for people who reverse engineer and modify products:

https://pluralistic.net/2026/01/14/sole-and-despotic/#world-turned-upside-down

DMCA 1201 created a one-way ratchet that progressively narrowed the possibilities for tech competition. As more and more US companies re-engineered their products so that modifying them would give rise to DMCA 1201 liability, American startups gave up on disrupting Big Tech, re-orienting towards "acqui-hires," when a startup's highest purpose is to be absorbed by a giant, sclerotic incumbent that mothballs its products and assigns its engineers to work on incremental maintenance (or worse, enshittification) for its dominant offerings.

Big Tech's pirates turned admirals, free to "disrupt" the weak and poor, while enjoying the legal entitlement to destroy anyone who dared to disrupt them. They embodied Frank Wilhoit's definition of conservativism: a class that the law that "protects but does not bind" alongside a class that the law "binds but does not protect":

https://pluralistic.net/2026/07/08/wilhoitian/#human-rights-v-property-rights

It was fine for them to "move fast and break (our) things," but forbidden for us to "move fast and break kings." Disruption for thee, never for me.

Nor was this a merely American sickness. Having neutered domestic competitors that might threaten its tech incumbents, the US government set out to prevent other countries from challenging its world-girdling tech empires. For the past 25 years, the US Trade Representative has prioritized getting anticircumvention laws on the books of all of America's trading partners as a condition of free trade with the US, with the result that today, virtually every country in the world has a law that makes it illegal to disrupt American tech giants:

https://pluralistic.net/2026/05/05/three-is-a-magic-number/#coalitions

Anti-circumvention law is so obviously, manifestly an invitation to enshittify that when governments enacted these laws, they felt the need to include some kind of "safety valve" they could point to when critics raised anti-circumvention's potential for abuse. The world's would-be enshittifiers figured out a devious method to insert clauses into anti-circumvention that looked like anti-abuse measures, but which were, in practice, useless ornaments.

Many anti-circumvention laws – including DMCA 1201 – have a process for creating "exemptions" to the ban on reverse-engineering and modifying a device. The way these exemptions processes are written, they seem to say that if a company uses anti-circumvention law to block legitimate activity – say, if John Deere uses the law to stop you from fixing your own tractor – then you can go to some kind of governing body (in the US, it's the Copyright Office) and petition for an exemption to anti-circumvention. If that exemption is approved, then making that modification becomes legal.

Before I carry on, let me say here that even if that's how the system worked, it would still be grossly offensive. If you buy a device – a car, a tractor, a printer, a console, a phone – it is your property and you should not have to hire a lawyer to ask a government agency to create a legal exemption that lets you do otherwise legal things with it. You should not need to petition the government for the right to buy generic ink, use a third-party app store or take your car to an independent mechanic.

But this isn't how the system works. It's a scam. Anti-circumvention exemptions are a cheap trick. They only sound useful. A reasonable person who hears that the US Copyright Office has made it legal to use a third-party app store with your iPhone would assume that this means that if someone launches their own app store, they can give you the tools needed to unlock your iPhone and activate their store.

That's not how the DMCA exemptions process works. Under the statute, the US Copyright Office is only empowered to create "use exemptions," which allow you, the owner of the iPhone, to make use of a tool that unlocks your phone and installs the third-party app store. The Copyright Office does not have the power to create a tools exemption that would allow someone to make that unlocking tool and sell or give it to you. Making that tool remains a felony with a five-year prison sentence attached to it.

What this means is that if you want to use your own property in a way that was legal before DMCA 1201, that has been made legal again because you hired a lawyer who successfully petitioned the US Copyright Office to grant an exemption, you can only do so if you, personally reverse engineer your device to effect the permitted modifications to it.

So: if the US Copyright Office legalizes alternative iPhone app stores, the only way to exercise this exemption is for every iPhone owner in the country to get a computer science degree, secure the use of a clean-room, decap the "secure enclave" on a spare iPhone's CPU, extract its cryptographic keys, and integrate them in a new version of iOS that they personally write and install on their phone. No iPhone owner is allowed to discuss how to do this with any other iPhone owner engaged in the same project, on penalty of a five year prison sentence.

Obviously, this is ridiculous, and iPhones are just the tip of the iceberg. It's also true if you want to enable independent repair of powered wheelchairs, whose manufacture is controlled by a duopoly of private-equity backed companies that have all but abandoned spending on repair, leaving wheelchair users stuck in bed for months while they await service:

https://www.eff.org/deeplinks/2022/06/when-drm-comes-your-wheelchair

This absurd situation is the same if you're blind and want to make use of an exemption that lets you reverse-engineer ebook formats so that you can run your ebooks through a Braille printer, screen reader or other assistive device. Under the exemptions rules for the world's anti-circumvention laws, every blind person is expected to personally reverse engineer the access control systems built into Adobe and Amazon's ebook formats, write an exploit that lets them extract the text of these restricted ebooks and then repackage that text in a new, open format:

https://pluralistic.net/2026/03/16/whittle-a-webserver/#mere-ornaments

This "use exemption"/"tools exemption" split is a near-perfect way of tricking people into thinking that these laws are more reasonable than they appear. When Canada passed its landmark right-to-repair and interoperability laws in 2024, many celebrated – missing the fact that under Canada's anti-circumvention law (Bill C-11, the Copyright Modernization Act of 2012), it remains illegal to undertake the reverse-engineering needed to exercise the rights these new laws (seemed to) enshrine:

https://pluralistic.net/2026/01/29/post-american-canada/#ottawa

For a quarter-century, I've made it my life's work to explain how bad and dangerous this system is, and, thankfully, I've started to make a little headway over the past few years. My core audience contains a lot of hackers who are rightly affronted at the existence of a body of law that criminalizes the kinds of exploration and modification that they've devoted their lives to.

Being hackers, they ponder this situation and start to think about how they can hack the law to escape it. Just lately, I've heard from a lot of people who think they can solve this problem by asking a chatbot to reverse-engineer and modify the firmware on their tractors, wheelchairs, ebooks, iPhones, what-have-you. You can't put a chatbot in prison for violating anti-circumvention law, right?

I regret to inform you that if you did this in a way that rose to the attention of a big corporate bully, they wouldn't blame your chatbot for writing the exploit: they'd blame you for prompting the chatbot to create this new tool.

Just yesterday, I heard from a reader who had a clever idea: what if you gave your unmodified iPhone to a hacker who knew how to install a third-party app store on it, and they modified that phone, and then sold it back to you for $10? The hacker would be making a use exemption, not a tools exemption.

This, too, will not produce the outcome we're seeking. Even if Apple can't convince a judge that selling you a modified iPhone is "trafficking" in a circumvention device (a very big "if"), this wheeze misses the wider point about how adversarial interoperability was able to disenshittify tech for the years when tech companies weren't just dishing out disruption, but also being disrupted themselves.

The interoperability-driven dynamism that disciplined or displaced tech companies that abused their market power was a mass phenomenon. The printer cartel doesn't need to be able to charge everyone $10,000/gallon for ink. If a few people at the margins figure out how to jailbreak their printers, that doesn't stop the grift. Even better if the people who do use generic ink have to depend on anonymous, shadowy businesses that don't have customer service departments you can call when your printer gets an update that breaks ink compatibility, or an address you can send a process-server to if you're stuck with thousands of dollars' worth of useless ink cartridges after one of those updates.

To make generic ink a viable check against the abuses of HP and its colored water mafia, you need a counter-industry. You need salespeople making calls on large enterprises who buy their ink by the ocean, offering them a better deal and a guarantee of uninterrupted service. To make good on that guarantee, you need an army of hackers who reverse-engineer every software update HP pushes out in a matter of hours, and you need another army of customer service reps who help people who can't figure out how to install that update.

As economists would say, you need "capital formation." You need the ability to raise or borrow money, a mailing address, an ad campaign, booths at conferences and free samples in the mail. You need to be able to show potential customers that you are insured in the event that you brick their devices, so switching to your product doesn't endanger their capital investments. You need to have a business whose doors can be beaten down by regulators in the event that you use your after-market mods as a tool to steal data or money from your customers.

To understand how this worked, cast your mind back to the Office Suite Wars of the early 2000s. Back then, Microsoft ruled the desktop world, controlling more that 95% of the PC OSes, a share so large and so ruthlessly acquired and maintained that they were convicted of violating anti-trust laws.

Microsoft used illegal tying and predatory pricing to push every one of those PC owners into using Microsoft Office, which meant that even if you used a Mac, 19 times out of 20, the people you needed to collaborate with on memos, spreadsheets and slide-decks were using MS Office.

Microsoft made a version of Office for the Mac, but it was the single most curséd piece of packaged software ever offered to the market. Merely waving the Mac Office floppy around a workplace would cause files to spontaneously go corrupt on random PCs in the vicinity.

For Mac users, this meant that 95% of the time, they could not reliably collaborate with other computer users. For people like me – then a freelance CIO-for-hire who was helping small businesses connect their computers to each other and the internet – it meant that increasingly, we made CEOs swap their Powerbooks for Thinkpads and designers swap their PowerPCs for Dells with beefy graphics cards, moving the whole business to PC/Windows.

Apple solved this problem by reverse-engineering MS Office and producing the iWork Suite: Pages, Numbers and Keynote, which could perfectly read and write Microsoft's Word, Excel and Powerpoint files. That adversarial interoperability saved the company, but the gambit wasn't one-and-done.

Microsoft spent the next several years maliciously introducing changes to the Office file formats that broke compatibility with iWork, which Apple countered by paying an army of coders to swiftly analyze these new formats and update iWork to maintain compatibility with them:

https://www.eff.org/deeplinks/2019/06/adversarial-interoperability-reviving-elegant-weapon-more-civilized-age-slay

I think Apple was fated to win this expensive cat-and-mouse game, if only they could hang in there long enough. For every Mac in the field, Microsoft was supporting 19 PCs, and these computers ran a fragmented mosaic of Windows and Office versions. Every time Microsoft broke compatibility with Office to mess up one Mac user, they also messed up 19 PC users, all of whom had to be patched and updated to maintain compatibility. This gave Apple a powerful advantage that mounted with every turn of the game, so all they had to do was hang in there until the asymmetrical costs overwhelmed Microsoft.

Which is what happened. Eventually, Microsoft sued for peace and agreed to standardize the office file-formats at the International Standards Organization, ushering in an era of unprecedented compatibility. This ISO standardization is why you can now paste styled text from the Word application into a browser-based Google Doc or an application-based LibreOffice window. It's also a game Microsoft continues to cheat at, with a string of dirty tricks meant to leverage its dominance to shut out competitors altogether:

https://blog.documentfoundation.org/blog/2026/07/17/microsofts-main-tool-for-lock-in/

The rise (and impending fall) of a truly open format that lets every computer user collaborate on any document is an object lesson in the combined role that adversarial interoperability and capital formation play in disenshittifying technology. For Microsoft, a "competitor" isn't one hacker who can open a Word file in a program of their own devising, nor is a "competitor" the small number of users that single competitor can support.

Microsoft is an incorrigible, bullying cheat with a sick and rotten corporate culture: to stop the kind of ruthless princeling who rises to a position of power in a company like Microsoft from turning predatory requires severe, obvious penalties that follow directly from any extractive gambit.

To muster that kind of competition requires the kind of capital formation you only get from true legalization, not the anemic sham offered by anti-circumvention's "exemptions." Even where the competition is spread out across many shifting small businesses and individuals, the system of competition requires a stable backstop that produces the tools these small firms rely on.

In 2014, Ofcom, the UK's telecoms regulator, affirmed that Britons had the right to unlock their phones, even if their carrier had sold them a phone that was locked to its network. Overnight, every small shop acquired a phone-unlocking side-hustle. One morning as I walked from my flat to the tube, I passed three unlockers: one at a newsagent's, where they would take your phone and return it unlocked within a day; one at my dry-cleaner's, where a guy with a folding card table would unlock your phone while you waited; and another folding table guy right by the tube entrance who'd also work while you waited, and who charged £5 less than the guy at the dry-cleaner's.

None of these people were electrical engineers or software developers or hackers. They just followed recipes that were provided by one of a few well-capitalized firms that sold them a subscription to jailbreaking tools that were kept up to date for every make and model of every phone.

One frequent excuse for the ban on repair tools for cars or wheelchairs or tractors is that these devices are now so computerized that they require specialized knowledge if they are to be safely serviced. Even if that's true, that's exactly what a legal toolchain provides.

The guy who fixed my solar panels wasn't a software engineer, he was an electrician who had the customer-service phone number for the company that made my solar inverter. If that company had a viable competitor who could offer their own firmware for my solar installation and was hungry for my business, maybe that technician would have gotten through in three minutes rather than three hours.

And if that alternative firmware was defective, then I could join a class action suit and get made whole – something that is nearly impossible to imagine happening with solar OEMs, who face so little competition that they all put binding arbitration clauses in their terms of service that take away your right to sue, no matter whether they cheat you or burn your house down:

https://pluralistic.net/2026/05/06/champerty-loves-company/#circle-of-life

That's the amazing thing about digital tools. Through software, experts are able to package up their expertise into self-executing code, which can costlessly, instantaneously be distributed to everyone in the world who needs it. But paying those experts isn't cheap, and neither is supporting their tools.

I love William Gibson's maxim that "the street finds its own use for things," but if you can't neutralize a large, dangerous monopolist with individual tinkering – the best you can hope for is some measure of individual relief..

It's true that in these adversarial interoperability fights, the upstarts enjoy a tremendous advantage, but that advantage isn't infinite. For the guerrillas to outlast the empire, they have to be able to wage a long, persistent fight.

To marshal the resources needed to sustain that fight and to maintain the logistics demanded by its supply lines requires the good guys to be allowed to fight in the open, without the looming threat of criminal prosecution, a threat that forecloses on capitalization and mass adoption.

Enshittification isn't downstream of cruelty, it's downstream of greed. The point of enshittification is to exploit the control a firm can exercise over the customers, suppliers and workers it holds captive in order to extract more from them. The titanic profits this exploitation delivers are a powerful lure for would-be disenshittifiers and investors who would fund their liberatory revolution.

Don't get me wrong, I love my hackers and I sit in awe of the awesome leverage of writing code that can be costlessly, instantaneously distributed to everyone who needs it. But so long as governments and the law are on the side of extraction and enshittification, the disenshittificatory insurgency will be starved of resources, condemned to remain marginal and inadequate.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Berkeley Breathed: the Onion interview https://web.archive.org/web/20011201062719/http://www.theonionavclub.com/avclub3728/avfeature_3728.html

#25yrsago Chinese going mobile crazy http://news.bbc.co.uk/1/hi/world/asia-pacific/1492584.stm

#25yrsago Free wifi in NYC https://web.archive.org/web/20011024070700/http://www.villagevoice.com/issues/0133/meyers.php

#20yrsago RIAA’s “abundance of sensitivity” ends harassment of grieving family https://memex.craphound.com/2006/08/14/london-copyfighters-speak-at-speakers-corner-on-aug-27/

#20yrsago London Copyfighters: Speak at Speaker’s Corner on Aug 27! https://memex.craphound.com/2006/08/14/london-copyfighters-speak-at-speakers-corner-on-aug-27/

#20yrsago TSA wins the war on lipstick https://memex.craphound.com/2006/08/14/tsa-wins-the-war-on-lipstick/

#15yrsago RIP Paul Meier, father of the randomized trial https://www.nytimes.com/2011/08/13/health/13meier.html?_r=1

#15yrsago Long Beach Police Chief: we detain photographers, and I don’t have any guidelines for that policy, photography is classed with attempts to acquire weaponized smallpox https://web.archive.org/web/20110927230257/http://www.lbpost.com/life/greggory/12188

#15yrsago David Cameron’s net-censorship proposal earns kudos from Chinese state media https://web.archive.org/web/20110815220203/https://www.globaltimes.cn/NEWS/tabid/99/articleType/ArticleView/articleId/670718/Riots-lead-to-rethink-of-Internet-freedom.aspx

#15yrsago Empirical manners: towards a science of harmonious norms https://www.antipope.org/charlie/blog-static/2011/08/rewilding-etiquette.html

#15yrsago Tiki Room resurgent https://passport2dreams.blogspot.com/2011/08/every-cloud-has-silver-lining.html

#10yrsago After New Zealand spooks misidentified pro-democracy activist, NSA spied on him for them https://web.archive.org/web/20160815040057/https://theintercept.com/2016/08/14/nsa-gcsb-prism-surveillance-fullman-fiji/

#10yrsago Even the woo industry thinks Gwyneth Paltrow’s “smoothie dust” ads are too much https://web.archive.org/web/20160811225548/https://consumerist.com/2016/08/09/ad-and-supplement-self-regulation-groups-have-issues-with-gwyneth-paltrows-smoothie-dusts/

#10yrsago It’s pretty easy to hack traffic lights https://www.usenix.org/system/files/conference/woot14/woot14-ghena.pdf

#10yrsago Private prison contractor’s $1B no-bid deal to run immigration jails guarantees 100% occupancy payouts https://web.archive.org/web/20160815022103/https://www.washingtonpost.com/business/economy/inside-the-administrations-1-billion-deal-to-detain-central-american-asylum-seekers/2016/08/14/e47f1960-5819-11e6-9aee-8075993d73a2_story.html

#10yrsago Court of Appeal reverses Labour disenfranchisement ruling, but Corbyn still likely to win https://web.archive.org/web/20160813134816/http://www.newstatesman.com/politics/staggers/2016/08/high-courts-judgement-wont-stop-jeremy-corbyn-winning

#10yrsago John Oliver on subprime auto-lending and its killswitches https://web.archive.org/web/20160816154135/https://consumerist.com/2016/08/15/john-oliver-keegan-michael-key-explain-why-subprime-car-loans-are-so-awful/

#10yrsago Worst of McMansions: architectural criticism of inequality’s most tangible evidence https://web.archive.org/web/20160814031109/http://mcmansionhell.tumblr.com/

#5yrsago Provocateur copyrights a Magic: The Gathering Deck https://pluralistic.net/2021/08/14/angels-and-demons/#owning-culture

#5yrsago Disneyland at a stroll https://pluralistic.net/2021/08/15/disneyland-at-a-stroll-part-vi/

#1yrago Bluesky creates the world's weirdest, hardest-to-understand binding arbitration clause https://pluralistic.net/2025/08/15/dogs-breakfast/#by-clicking-this-you-agree-on-behalf-of-your-employer-to-release-me-from-all-obligations-and-waivers-arising-from-any-and-all-NON-NEGOTIATED-agreements

#1yrago "Privacy preserving age verification" is bullshit https://pluralistic.net/2025/08/14/bellovin/#wont-someone-think-of-the-cryptographers

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing:

  • “Once Is Enemy Action,” a science fiction novel about the origins of modern technofascism. Today's words: 570 (5421 total).

  • "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

How to get Pluralistic:

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Pluralistic.net

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

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Pluralistic: The stupidest imaginable excuses for surveillance pricing (30 Jul 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow


Today's links


The Golden Gate Bridge, wreathed in rising fog. To the right of the scene sits a giant crying baby in a top-hat, his chubby fist resting on an antique cash-register that has been fitted with a CCTV. The CCTV emits a cone of red light that is zapping a female figure - an engraving in the style of a revolutionary French woman storming the Bastille. The woman holds aloft the severed head of Ben Franklin as depicted on a US $100 bill. His eyes glow red.

The stupidest imaginable excuses for surveillance pricing (permalink)

With "surveillance pricing," businesses have finally found something AI can do way, way, way better than people: price gouging.

As the name suggests, "surveillance pricing" is the practice of charging every customer a different price for every transaction, based on the massive surveillance dossiers that Big Tech companies and data-brokers have assembled on everyone in the world. Congress hasn't updated federal consumer privacy law since 1988 (when they passed a law banning the disclosure of VHS rentals), so pretty much any form of consumer surveillance is fair game.

This is where the AI comes in. One thing AI is indisputably great for is multivariate statistical analysis. You can feed an AI "behavioral data" (information about where you go, what you do, what you buy, who you talk to and what you say) about all of your customers and ask it to cluster them according to their shared traits. Then you can direct the AI to automatically run a series of small experiments to discover the maximum markup each group will stomach under which circumstances.

This works without you having to direct the AI to rip off certain groups of people – it will simply find the most vulnerable people and rip them off the most. If you're hiring in an industry that practices a lot of tacit racial discrimination, a system like this can figure out on its own that people of color typically accept lower wages because there are fewer employers bidding for their labor, and recommend lowball salary offers, all without you ever typing "please be racist" into your AI prompt.

This works so well that Google has announced that it is their plan for making a profit off of AI, after losing hundreds of billions of dollars on chatbots:

https://pluralistic.net/2026/01/21/cod-marxism/#wannamaker-slain

In the before times, marketers and demographers had to dream up demographic categories based on limited data and run focus groups to figure out how to maximize revenue from each market segment. Now an AI can segment the data to any degree you choose, and continuously, automatically experiment on each segment to find their weak spots.

It's "theory-free." You don't have to discover why a group is willing to pay more under a given set of circumstances, you merely have to observe and weaponize this fact. You don't have to know why one group of purchasers consistently accept higher prices between 6AM and 8AM – you can just automatically jack up prices on them without knowing or caring that you're gouging parents of young children who are re-ordering essential supplies while trying to get their kids to school in the morning.

I thought up that example. I don't know if it's really happening. But here's something that really is happening: ecommerce sites charge parents of newborns extra when they order thermometers in the middle of the night. I'm not saying that anyone ever sat down and said, "Parents with sick children will pay whatever we charge for a thermometer at 2AM." They didn't have to: this is the kind of thing an automated system can do without any human intervention:

https://www.ftc.gov/system/files/ftc_gov/pdf/p246202_surveillancepricing6bstudy_researchsummaries_redacted.pdf

The goal of surveillance pricing is to shift all the "consumer surplus" (the difference between the highest price you're willing to pay and the price you actually pay) to companies. It's a form of cod-Marxism where you are gouged according to your ability (to pay) and charged according to the desperation of your need:

https://pluralistic.net/2025/01/11/socialism-for-the-wealthy/#rugged-individualism-for-the-poor

The problems of surveillance pricing are well documented. Under Biden, the FTC did a landmark study on the practice, developing a rich factual record that documents the role surveillance pricing plays in the affordability crisis:

https://pluralistic.net/2024/07/24/gouging-the-all-seeing-eye/#i-spy

Companies are already using this technology to rip you off, and they're slavering for the chance to do more of it. Instacart was recently caught marking up some shoppers' items by as much as a third:

https://pluralistic.net/2025/12/11/nothing-personal/#instacartography

The problem is that as much as companies love this, shoppers hate it. Last summer, Delta announced that it was going to surveillance price every seat on every flight, only to face such a massive backlash that they had to make another announcement bemoaning the fact that we'd all misunderstood their (unambiguous and extremely damning) announcement and they were actually going to do no such thing:

https://pluralistic.net/2025/07/30/efficiency-washing/#medallion-clubbed

One thing the Mamdani campaign impressed upon every politician in the country is that people are pissed about affordability and they will support anyone who stands up for the public against AI-equipped price gougers. The problem of course is that those price gougers are highly organized and have deep treasuries (stuffed with money they stole from us). With surveillance pricing, politicians face a familiar conundrum: if they do the thing that's popular with voters, they'll enrage donors.

One way to cut this knot is to enact legislation that seems to address the problem, but stuff it with so many loopholes that it does nothing. This lets you declare yourself the people's champion without doing anything to protect them from the donors who prey on your voters. That's the approach they took in Maryland:

https://pluralistic.net/2026/04/30/something-must-be-done/#there-ive-done-something

But in California, they're actually doing something about surveillance pricing. AB-2564 is a smart, well-written bill that bans surveillance pricing. It contains an easily evaluated test for surveillance pricing and carves out legitimate reasons for offering different prices for the same purchase (for example, when it costs more to deliver the product or service):

https://leginfo.legislature.ca.gov/faces/billTextClient.xhtml?bill_id=202520260AB2564

Now we're in for the hard yards of turning this bill into a law. That's where California's cities come in. When municipal governments pass resolutions supporting a state bill, it makes it much easier to get that bill through the state legislature (and conversely, without support from major cities, it's that much easier to kill the bill before it becomes law).

A few days ago, the San Francisco Board of Supervisors was on the verge of passing a resolution in support of AB-2564. Now, that vote is stalled, thanks to a letter sent by the San Francisco Chamber of Commerce, an organization that has been pissing in San Franciscans' faces and telling them it was raining since 1850:

https://www.sfexaminer.com/news/community/board-not-yet-ready-to-weigh-in-on-state-surveillance-pricing-ban/article_0ae4d143-cced-4988-abda-0b71bcbe524c.html

The Chamber's letter is – to use a technical term – flaming garbage. It raises the most spurious objections imaginable, claims about the bill's language that are belied by its plain, easily understood text. These objections are demolished in a letter the Electronic Frontier Foundation sent to the Supervisors:

https://www.eff.org/document/letter-sf-bos-re-surveillance

In the letter, EFF explains that claims that surveillance pricing will lower prices are overblown and not borne out by evidence. But more importantly – as EFF points out – privacy is a human right, and the idea that you should have to give up your privacy to get a fair price is just a fancy way of saying that privacy should be the exclusive preserve of people who can afford to pay more:

https://www.eff.org/wp/privacy-first-better-way-address-online-harms#Legislation

EFF's letter goes on to address the Chamber's objections. Far from creating uncertainty about which conduct the bill addresses, AB-2564 crisply defines surveillance pricing as:

a customized price for a good for a specific consumer or group of consumers based, in whole or in part, on personally identifiable information collected through electronic surveillance.

The Chamber raises other tired objections, falsely claiming that banning surveillance pricing will end common discounting strategies like offering seniors cheaper movie tickets, or giving cheaper rates to retain customers who call to cancel their service. EFF replies by pointing out that all the Chamber's concerns are covered by the three comprehensive carve-outs in the bill: the ability to charge higher rates when it costs more to service a given customer; offering discounts to retain customers who want to cancel their service; and finally, discounts for criteria anyone can meet (like an "early bird special"), for membership in a broadly defined group (like "seniors"), or for participation in a loyalty program.

The San Francisco Supervisors could have figured out at a glance that the Chamber was bullshitting them. All it takes is a cursory read of the statute. But now they don't even have to do that: EFF has painstakingly debullshittified the Chamber's FUD.

Surveillance pricing is grossly offensive. When a company charges me $0.50 for a product that it charges you $1 for, they're essentially saying that your dollars are worth half as much as mine are. Companies shouldn't be able to reach into your wallet or your bank account and chop your money in half:

https://pluralistic.net/2025/06/24/price-discrimination/#

No wonder AB-2564 has plenty of backers, from EFF to Consumers Union:

https://advocacy.consumerreports.org/press_release/california-state-assembly-passes-key-bill-to-prohibit-surveillance-pricing/

San Francisco's city government should be on that list of supporters.

(Image: Takkk, CC BY-SA 3.0, modified)

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago RIP, Wau Holland, founder of the legendary hacker clan, the Chaos Computer Club. https://web.archive.org/web/20010805192406/https://www.wired.com/news/culture/0,1284,45728,00.html

#20yrsago Diebold voting machines can be beaten with a switch-flip https://web.archive.org/web/20061007120702/http://openvotingfoundation.org/tiki-read_article.php?articleId=1

#20yrsago How thieves steal RFID-enabled cars https://web.archive.org/web/20060812065423/https://www.wired.com/wired/archive/14.08/carkey_pr.html

#15yrsago Official London anti-terrorist publication says anarchists should be reported to local police https://web.archive.org/web/20110801233618/https://communitysafe.gov.uk/articles/5962-griffin-weekly-briefing-sheet-attached/attachments/801/download.pdf

#15yrsago French copyright enforcers: “Pirates are big spenders on legit content” https://www.techdirt.com/2011/07/28/another-day-another-study-that-says-pirates-are-best-customers-this-time-hadopi/

#15yrsago Perma-cookie wars continue: KISSMetrics sneaks cookies back onto your computer even if you turn off every cookie vector https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1898390

#1yrago You can't fight enshittification https://pluralistic.net/2025/07/31/unsatisfying-answers/#systemic-problems

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

How to get Pluralistic:

Blog (no ads, tracking, or data-collection):

Pluralistic.net

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https://mamot.fr/@pluralistic

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https://bsky.app/profile/doctorow.pluralistic.net

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Tumblr (mass-scale, unrestricted, third-party surveillance and advertising):

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

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Pluralistic: Enshittification and Reverse Centaurs go global (29 Jul 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow


Today's links


A bow-wielding cherub standing amidst two antique globes. From behind one looms the poop emoji from the cover of Enshittification, mouth covered in a grawlix-scrawled black bar; from behind the other looms the reverse centaur from the cover of The Reverse Centaur's Guide to Life After AI.

Enshittification and Reverse Centaurs go global (permalink)

It's safe to say that the past couple of years have been good ones for me publishing-wise, thanks to a string of international bestsellers, both novels (Picks and Shovels) and nonfiction (Enshittification, Reverse Centaur), as well as plenty of awards and accolades:

https://craphound.com/shop

Over the past two months, I've won the Locus Award (Enshittification), had a NYT bestseller (Reverse Centaur), gotten a word in the OED ("enshittification"), and had the number one bestselling nonfiction paperback in Canada for more than a month running (Reverse Centaur). I also turned 55 – and my radiologist told me I'm now cancer-free, so it's been a good summer all around.

These books have done especially well internationally because they deal with technopolitics, which means that my readers are disproportionately Internet People, and for historical reasons, these are folks who are more likely to speak English, even if they live outside of the Anglosphere.

This post is primarily for those readers, who often write to me to let me know how much they enjoyed the books, so much so that they'd like to share them with their less online, less English-conversant friends, and want to know whether there is a translation coming in their own language.

Good news! Both Reverse Centaur and Enshittification have many foreign editions that are either published or forthcoming in the next year or so. The foreign rights team at Farrar, Straus and Giroux were good enough to prepare a list of all these editions, which I'm about to reproduce below.

If your preferred language isn't on the list, I apologize. Translation deals are primarily "pull," not "push" – that is to say, a foreign publisher contacts my publisher and asks for the rights (though my publisher does market the rights and attends all the book fairs where these deals are often made).

The upshot here is that I am not really in a position to do more than has already been done to get an edition published in your preferred language or territory. If you happen to have a favorite local publisher, you could always ask them if they would like to get in touch with Farrar, Straus and Giroux foreign rights team to secure a license.

I also need to note here that these deals are generally with established publishers who have relationships with national booksellers and distributors (rather than enthusiastic individuals who want to produce a translation and see if they can get it read by other people in their country). The hard part of publishing isn't the translation, the typesetting, the book design or even the writing – the hard part is connecting a text with its readers:

https://pluralistic.net/2021/07/04/self-publishing/

With that all said, here's the master list of editions of Enshittification and The Reverse Centaur's Guide to Life After AI:

Reverse Centaur: paperback, Jun 2026
https://us.macmillan.com/books/9780374621568/thereversecentaursguidetolifeafterai/

Reverse Centaur: hardcover, Jun 2026
https://www.versobooks.com/en-gb/products/3584-the-reverse-centaur-s-guide-to-life-after-ai

Reverse Centaur (as A Nagy Összemolás/The Big Collapse), not yet scheduled

Reverse Centaur, not yet scheduled

  • Taiwan 🇹🇼: Acropolis
    Enshittification, first quarter 2027

  • Thailand 🇹🇭: Salt Publishing
    Enshittification, Oct 2026

  • Türkiye 🇹🇷: Okuyanus
    Enshittification, Fall 2026

  • Ukraine 🇺🇦: Athena Publishing
    Enshittification, not yet scheduled

(These are the confirmed deals. There are lots of other deals in negotiation, especially for Reverse Centaur, which is only a month old.)

I hope some of you found this useful! If not (or if so!), don't worry, I'll be back with more essays in the days to come.

One final note for newsletter readers: I realize that I have violated my "one emoji per edition" rule with the flags above. Rest assured this will not be a regular thing.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#20yrsago Linux Thinkpads can be controlled by knocking on them https://web.archive.org/web/20060814065844/http://www-128.ibm.com/developerworks/linux/library/l-knockage.html?ca=dgr-lnxw01Knock-Knock

#20yrsago Why the CBC doesn’t need DRM https://web.archive.org/web/20060820121451/https://www.michaelgeist.ca/component/option,com_content/task,view/id,1342/Itemid,85/nsub,/

#20yrsago Aussie mall defends its photons from terrorists https://web.archive.org/web/20060910224208/http://www.theage.com.au/articles/2006/07/29/1153816426869.html

#15yrsago Sleepy English town to be entirely surveilled in case criminals forget and drive through it on their way to crimes https://web.archive.org/web/20110731020858/https://www.telegraph.co.uk/motoring/news/8670642/Sleepy-market-town-surrounded-by-ring-of-car-cameras.html

#10yrsago Lessons from the DNC: Ronald Reagan, the Southern Strategy, and “abnormal politics” https://crookedtimber.org/2016/07/30/philadelphia-stories-from-reagan-to-trump-to-the-dnc/

#10yrsago How to pay no taxes at all! (if you’re Apple, Google or Facebook) https://www.nakedcapitalism.com/2016/07/video-guide-to-legal-tax-evasion-with-an-apple-boycott.html

#5yrsago Games Workshop declares war on its customers https://pluralistic.net/2021/07/30/space-marines/#fairy-use-tale

#1yrago Delta's AI-based price-gouging https://pluralistic.net/2025/07/30/efficiency-washing/#medallion-clubbed

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

How to get Pluralistic:

Blog (no ads, tracking, or data-collection):

Pluralistic.net

Newsletter (no ads, tracking, or data-collection):

https://pluralistic.net/plura-list

Mastodon (no ads, tracking, or data-collection):

https://mamot.fr/@pluralistic

Bluesky (no ads, possible tracking and data-collection):

https://bsky.app/profile/doctorow.pluralistic.net

Medium (no ads, paywalled):

https://doctorow.medium.com/

Tumblr (mass-scale, unrestricted, third-party surveillance and advertising):

https://mostlysignssomeportents.tumblr.com/tagged/pluralistic

"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

  •  
  • ↗️
↗️

Pluralistic: Technocarcinization (01 Jul 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow


Today's links


Two crabs dance with their claws entwined; one has the Google logo on its back, the other, the Apple logo. Their audience is a much larger crab, bearing the Meta logo. The scene is set on a dune.

Technocarcinization (permalink)

"Carcinization" is a curious biological phenomenon: given enough time, across many environments, many species will evolve into crabs. The body-type of a crab, with its low center of gravity, sideways gait (useful for evading predators), ease of concealment and protected organs is suitable to many different environments:

https://en.wikipedia.org/wiki/Carcinisation

Lately, I've watched the American Big Tech platforms as they underwent their own form of technocarcinization, which is when every tech company turns into Facebook.

A 2x2 grid. The vertical axis is labeled 'more surveillant.' The horizontal axis is labeled 'more control-freaky.' The top right quadrant has the Google logo. The top left, the Facebook and Instagram logos. The bottom left has the Apple logo. The bottom right has a Free Software Foundation Gnu.

For a long time, it seemed to me that you could make sense of the tech platforms by placing them into one of four quadrants on a 2×2 grid, in which one axis denoted "control freakishness" and the other, "surveillance."

Each quadrant had its own canonical company. The most surveillant/least controlling company (top left) was Google. They would let you roam the whole wide internet and exert no control over your conduct, but would spy on you wherever you went. The least surveillant/most controlling company was Apple, who imprisoned you in its manicured walled garden, but promised never to spy on you. The non-spying/non-controlling option is free/open source tech (of course), which doesn't care what you do, and doesn't watch you do it. And the most spying, most controlling company was Facebook, a company whose products did everything they could to imprison you within their virtual walls, from which vantage they could effect maximal surveillance.

I've used this comparison many times over the years. I included in my 2023 book The Internet Con, along with the joke that Tiktok's position on the grid was so far up and to the right (maximum surveillance and control) that we'd had to put its logo on the back cover. Enough people took this joke seriously and wrote in to complain that they'd gotten a misprint without the logo that we added it to the paperback:

https://www.versobooks.com/products/3035-the-internet-con

The grid was useful, until technocarcinization started to push all the tech companies into that top right quadrant. Apple is no longer the company that protects you from surveillance – they're the company that spies on you, having secretly added a total surveillance system to the iPhone to target ads to you:

https://pluralistic.net/2022/11/14/luxury-surveillance/#liar-liar

Apple can't even claim to protect you from third-party surveillance. Sure, they block Facebook from spying on you, but they have barred ICE Block, an app that tells you if there are ICE chuds hunting in your neighborhood, looking to kidnap you and send you to a concentration camp. Apple declared ICE mercenaries to be a "protected class":

https://pluralistic.net/2025/10/06/rogue-capitalism/#orphaned-syrian-refugees-need-not-apply

And thanks to Apple's control-freakery – which prevents you from overriding Apple's decisions about your own devices – once Apple decides to spy on you or sell you out to fascist goons, there's nothing you can do about it:

https://locusmag.com/feature/cory-doctorow-neofeudalism-and-the-digital-manor/

Then there's Google, the company that ran a free-range livestock operation in which you could roam wherever you liked, because they could always find you when it was time for the slaughter. For years now, Google has been moving inexorably to the kind of control-freak nonsense that you used to only find in one of Apple's crystal prisons.

For example, every year or two, Google floats a proposal to use secure hardware in your device to rat you out if you've got an ad-blocker, privacy blocker, or other aftermarket add-on that lets you choose how you experience the digital world:

https://pluralistic.net/2023/08/02/self-incrimination/#wei-bai-bai

It's an idea they just can't quit, despite the fact that it's fucking abominable and everyone hates it:

https://pluralistic.net/2026/06/12/compelled-speech/#quishing

Google used to pride itself in its ability to send you to the open web, viewing search as a conduit to other peoples' resources. Now, with AI search summaries, Google is harvesting the open web and then eating the seed corn, keeping searchers inside of Google's walled garden:

https://pluralistic.net/2026/06/29/arsonist-firefighters/#im-feeling-lucky

Google also took the idea of a free/open browser and ran with it, rehabilitating some discarded Apple code and turning it into Chrome, the internet's most dominant browser – by far. Now, Google is nerfing that browser's plug-in architecture in a way that blocks all kinds of user-tunable options, including and especially ad-blocking:

https://protonprivacy.substack.com/p/google-is-finally-killing-ublock

And Google has also announced that they're going to turn Android into an iPhone, making it both technically challenging and radioactively illegal for you to install software of your choosing on your own property:

https://arstechnica.com/gadgets/2025/08/google-will-block-sideloading-of-unverified-android-apps-starting-next-year/

Google is adopting every one of Apple's worst practices, and Apple is adopting all of Google's worst practices, and so they're both turning into Facebook: technocarcinization!

What's driving this technocarcinization? Well, the obvious answer is that the more Facebooklike a company becomes, the more ways there are for it to rip you off. Surveillance can be monetized by selling your data, by ad targeting, and by surveillance-based pricing and wage-suppression:

https://pluralistic.net/2026/01/21/cod-marxism/#wannamaker-slain

Control lets platforms block competing products, extract massive junk fees to the businesses they connect you to, and control repair and end-of-life, forcing you to replace hardware by blocking parts and independent service:

https://pluralistic.net/2026/01/10/markets-are-regulations/#carney-found-a-spine

It turns out that "if you're not paying for the product, you're the product" is only half-right. The other half is, "even if you pay for the product, you're the product." Pay, don't pay: companies will productize anyone they can. And thanks to our enshittogenic policy environment – where the worst ideas of the worst people make the most money – you can always be productized:

https://pluralistic.net/2025/09/10/say-their-names/#object-permanence

This is independent of the kind of person running the company. Facebook is run by Mark Zuckerberg, a cringe halfwit whose only successful idea was to offer Harvard bros a way of nonconsensually rating the fuckability of female undergrads. Everything he's done since was an acquisition (Whatsapp, Insta) or a flop (metaverse, Libra), or both (Oculus). Zuck owns the majority of the voting stock in the company, which means he has total control over its actions. He can ignore or fire his board members at will. He is the move fast/break things guy, whose every foolish whim can become policy that impacts billions of people.

By contrast, Google and Apple are no longer run by their flamboyant founders, who were every bit as prone to folly as Zuck. They were constrained by their shareholders, which meant that the blast-radius of Steve Jobs's worst ideas (like treating his otherwise curable cancer with green juice) were confined to his own person.

Today, Apple and Google are run by bloodless business sociopaths who go to enormous lengths to project an air of sober adulthood. And yet, these people – who would never be caught dead bow-hunting their own livestock or climbing into an MMA cage – have steered their companies into Facebook's quadrant on our enshittification 2×2.

I think this shows just how much the enshittification of tech is a matter of the policy environment, not the personalities of the people involved. Sure, the worst people imaginable run these companies, but the reason they're able to yield to their most venal impulses and succeed is because the world has been re-arranged to make sociopathy and greed into fitness factors. We get technocarcinization because the most fit organism for a landscape without consequences is a zuckerbergian techno-crab:

https://pluralistic.net/2023/07/28/microincentives-and-enshittification/

What can we do about it? Well, we're going to have to remake the landscape to punish (rather than reward) enshittification:

https://pluralistic.net/2026/01/01/39c3/#the-new-coalition

And in the meantime, there is one inhabitant of the 2×2 that hasn't drifted up and to the right: free and open source software. It's still snugly nestled in the low-surveillance/low-control box, and if you live in that box, your life will be much, much better for it.

There's no better time to make the switch: with RAM and storage prices through the ceiling and OSes growing ever-more bloated with AI and spyware (but I repeat myself), this is the moment to rehabilitate that old computer with Linux:

https://www.fosslinux.com/158206/linux-on-older-hardware-revival-guide.htm

The alternative is to be tormented by crabs no matter what you're trying to do or where you're trying to get to.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#15yrsago Print-on-demand and donations - report on DIY publishing business models https://www.publishersweekly.com/pw/by-topic/columns-and-blogs/cory-doctorow/article/47858-with-a-little-help-heuristics.html

#15yrsago Brazil rises up for free speech in 40 national demonstrations https://globalvoices.org/2011/06/30/brazil-freedom-march/

#10yrsago Grandad builds miniature backyard Disneyland https://abcnews.com/Lifestyle/grandpa-builds-disneyland-inspired-backyard-theme-park-grandkids/story?id=40276633

#10yrsago Elizabeth Warren on monopolies in America, including Apple, Google, and Amazon https://washingtonmonthly.com/2016/06/30/elizabeth-warrens-consolidation-speech-could-change-the-election/

#10yrsago White House plan to use data to shrink prison populations could be a racist dumpster fire https://www.wired.com/2016/06/white-house-mission-shrink-us-prisons-data/

#10yrsago Even if Moore's Law is "running out," there's still plenty of room at the bottom https://www.technologyreview.com/2016/05/13/245938/moores-law-is-dead-now-what/

#10yrsago Black-hat hacker handles are often advertisements https://www.wired.com/beyond-the-beyond/2016/07/web-semantics-modern-german-black-hat-hacker-handles/

#10yrsago Spotify threatens to report Apple to competition regulators over App Store rejection https://web.archive.org/web/20160630220301/https://www.recode.net/2016/6/30/12067578/spotify-apple-app-store-rejection

#10yrsago Researchers find over 100 spying Tor nodes that attempt to compromise darknet sites https://www.defcon.org/html/defcon-24/dc-24-speakers.html#Noubir

#5yrsago Exxon lobbyist confesses to his crimes https://pluralistic.net/2021/07/01/basilisk-tamers/#exxonknew

#5yrsago When the Sparrow Falls https://pluralistic.net/2021/07/01/basilisk-tamers/#rage-against-the-machine

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

How to get Pluralistic:

Blog (no ads, tracking, or data-collection):

Pluralistic.net

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https://pluralistic.net/plura-list

Mastodon (no ads, tracking, or data-collection):

https://mamot.fr/@pluralistic

Bluesky (no ads, possible tracking and data-collection):

https://bsky.app/profile/doctorow.pluralistic.net

Medium (no ads, paywalled):

https://doctorow.medium.com/

Tumblr (mass-scale, unrestricted, third-party surveillance and advertising):

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

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  • ↗️
↗️

Pluralistic: Gemini is better than search because Google enshittified search (29 Jun 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow


Today's links

  • Gemini is better than search because Google enshittified search: We're All Trying To Find The Guy Who Did This.
  • Hey look at this: Delights to delectate.
  • Object permanence: Microsoft antitrust overturned; Scammer carves C64; RIP Jim Baen; GOP rep to constituent's child: "drop dead" (literally); CCTVs jacked for botnet; Olympic profitability lie; Human factors in health infosec; Exfiltration via computer fans; Congress's summer schedule: 9 working days; Antitrust is political antigrav; Ted Chiang's 72 Letters; Microsoft antitrust appeal; Vinge on privacy; Breaking open the web; Bernie on Brexit; "The Perdition Score"; Intuit v Child Tax Credit.
  • Upcoming appearances: London, Edinburgh, Sydney, Melbourne, Brighton, London, South Bend.
  • Recent appearances: Where I've been.
  • Latest books: You keep readin' em, I'll keep writin' 'em.
  • Upcoming books: Like I said, I'll keep writin' 'em.
  • Colophon: All the rest.


The original Google homepage, loaded in the first Netscape browser. It is viewed under a giant magnifying glass. Inside the magnifying glass, we see a killer robot (with the head of the Android droid), choking a man to death.

Gemini is better than search because Google enshittified search (permalink)

Write a critical AI book, and you become everyone's confessor for their AI sins. People in my life keep telling me about their guilty AI pleasures, in search of an explanation, absolution or condemnation:

https://us.macmillan.com/books/9780374621568/thereversecentaursguidetolifeafterai/

Their most common confession: "I only ever use Google's AI-generated search summaries these days. I no longer click those blue links beneath it, not even to verify the summary." People know that the summaries are full of "hallucinations" (that is, "defects" or "errors") but the summaries are right often enough that many people have come to rely on them, to the exclusion of actual websites, made by actual people, on the actual internet.

Everyone knows this isn't good. The reason there's a web for Google's Gemini AI to summarize is that Google – the thrice-convicted monopoly search company with a 90% market share – directs people to websites, and when you visit a website, you generate revenue for the site, which pays for its maintenance. Most commonly, you generate an "ad impression," but you might also buy a subscription, or generate an "affiliate fee" by purchasing a recommended product.

When Google strips all this away by harvesting an "answer" and displaying it at the top of the page, the bargain between Google and the open web breaks down. Google is extracting 100% of the value from the websites it summarizes, and giving nothing back in return.

This is a marked reversal from Google's founding ethos. In the old days, Google measured its success by how little time you spent on its site. The ideal Google outcome was for you to visit its page (or even better, just a search-box in your browser), type a few words, and get "ten blue links" back, the top one of which was the correct link to locate the information or resource you were seeking. The point of Google was to serve as a conduit, a trusted intermediary that neutrally adjudicated the relevance of every web page for every web user from moment to moment.

Everyone dunks on Google for its high-minded motto, "Don't be evil," but over the years, the company's mission was far more important: "Organize the world's information and make it universally accessible and useful." That was the pole star that googlers followed for the first couple decades of the company's history…until, that is, the company saturated its market and its growth stalled out.

That was when Google started to panic over its plateauing search revenue, this being an inescapable consequence of 90%+ market-share. The ensuing power struggle pitted googlers who were committed to technical excellence against the company's most ardent enshittifiers, who pointed out that by making search worse, they could increase revenues. After all, if you need to search two or three times to get the answers to your questions, that means the company can show you two or three times as many ads:

https://pluralistic.net/2024/04/24/naming-names/#prabhakar-raghavan

Where once Google measured its success by how quickly it could send you away from its site and out into the open internet, today's Google is a sticky-trap full of ways to keep you inside its walled garden.

A decade ago, tech had three major approaches:

I. Google's: let you do anything you want, but spy on you while you do it;

II. Apple's: strictly control what you can do, but leave you alone to do it in private; and

III. Facebook's: control everything you do, spy on you from asshole to appetite.

Today, tech is undergoing a form of carcinization, in which every company is turning into a Facebook-crab: maximally surveillant and maximally controlling.

Apple has added surveillance to its walled garden:

https://pluralistic.net/2022/11/14/luxury-surveillance/#liar-liar

While Google has turned its free-range, internet-wide surveillance system into a walled garden that tries to keep you away from the open internet as much as possible.

Now, in Google's defense, the "open internet" kind of sucks these days. Any piece of useful information you seek out on the open internet is liable to be buried under half a dozen pop-ups, pop-unders, and dickovers:

https://daringfireball.net/2026/05/what_is_a_dickover

Even after you clear these away, the actual information you're seeking is further buried in word-salads that anticipated insipid AI prose by half a decade. Think of all those omelet recipes that appear beneath 2,500 words of cod-Proustian remembrances of "the first time I ate an egg."

The major advantage of AI search summaries is in shielding you from all this nonsense. But where did all that nonsense come from in the first place?

It turns out that this is largely Google's fault.

Google and Facebook monopolized the display advertising market, entering into an illegal, collusive arrangement to rig the bidding so that advertisers paid more and publishers received less:

https://en.wikipedia.org/wiki/Jedi_Blue

The Google/Meta duopoly sucks up 51% of display advertising revenue – more than triple the historic take for advertising intermediaries (buyers, brokers, agencies, etc). As ad revenues for web publishers cratered, the "ad load" on web pages went up. This set up a vicious cycle: increasing the number of ads decreases the number of readers, driving publishers to increase the ad-load even more to make up for the losses.

The major brake on this is ad-blocking. In a world with ad-blockers in it, publishers contemplating an increase in ad-load have to confront the possibility that they will induce ad-overload in their readers, who will install a blocker that stops them from seeing any ads:

https://www.eff.org/deeplinks/2019/07/adblocking-how-about-nah

Google has been looking to kill ad-blocking for a decade, and now they're on the verge of making it happen in Chrome, the dominant web browser they use to reinforce their search monopoly:

https://protonprivacy.substack.com/p/google-is-finally-killing-ublock

Google long ago did away with ad-blocking on mobile devices (reverse engineering an app is a felony, which means an app is just a web-page skinned with the right kind of IP to make it a crime to protect your privacy while you use it). Part of Google's argument for killing ad-blocking for the web is that this puts the web on an even footing with apps – which is a very weird way to describe a race to the absolute bottom:

https://pluralistic.net/2026/06/12/compelled-speech/#quishing

To top it all off, this decade has seen Google make a series of changes to its search prioritization that favored low-value shovelware sites over carefully researched, reliable alternatives. Search for product reviews and you're apt to get a "site reputation abuse" result from a once-reliable outlet like Forbes filled with useless and even dangerous reviews, which are ranked far above independently maintained, rigorous competitors:

https://pluralistic.net/2024/05/03/keyword-swarming/#site-reputation-abuse

This has only gotten worse with AI search, which preferentially draws from spam sites to produce decontextualized, highly confident recommendations for substandard, overpriced junk, at the expense of recommendations for good products:

https://pluralistic.net/2025/07/15/inhuman-gigapede/#coprophagic-ai

It's not like Google doesn't have the ability to sort the good from the bad. Kagi.com is a $10/month paid search engine whose results are vastly superior to Google's. But Kagi doesn't have its own search index: instead, they rent access to Google's index, but apply their own (much smaller and less resourced) team's algorithm to rank the results for your queries. In other words, Google could deliver good search results, they just choose not to:

https://pluralistic.net/2024/04/04/teach-me-how-to-shruggie/#kagi

Gresham's Law holds that "bad money drives out good." It refers to a counterfeit coin crisis in Tudor England, where people preferentially spent counterfeit money in order to make it someone else's problem; meanwhile, everyone hoarded their good coins. Soon, virtually all the money in circulation was bogus.

By downranking quality material in favor of low-effort spam, Google set up a web-wide version of Gresham's Law, where bad webpages drive out good ones, and since so many of those webpages contain product recommendations, they're greshaming the world of real products, too, so the bad is driving out the good there, too.

This is the problem that Gemini search summaries solve: in its role as the web's most important gatekeeper, Google remade it as an ad-festooned cesspit of garbage text and cynical shovelware sites. Now Google proposes to wipe out the publishers whose content they stripmined by breaking the web's bargain: that search engines are symbiotic with publishers. Google has turned fully parasitic, sucking the last drops of juice out of the open web before discarding its husk.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Appeals court strikes down Microsoft antitrust ruling https://www.nytimes.com/2001/06/28/business/us-appeals-court-overturns-microsoft-antitrust-ruling.html

#25yrsago Ted Chiang's 72 Letters https://web.archive.org/web/20010720192340/http://www.tor.com/72ltrs.html

#25yrsago Concept handheld devices https://web.archive.org/web/20010620115437/https://www.infosync.no/en/news/n/419.asp

#25yrsago Analyzing Microsoft's successful antitrust appeal https://web.archive.org/web/20010703085656/https://www.salon.com/tech/feature/2001/06/28/appeals_reaction/index.html

#20yrsago Bengali science fiction of the 1880s https://www.lehigh.edu/~amsp/2006/05/early-bengali-science-fiction.html

#20yrsago Vernor Vinge on computers, freedom and privacy https://www.theguardian.com/technology/2006/jun/29/guardianweeklytechnologysection5

#20yrsago Scammer convinced to carve replica Commodore 64 https://www.419eater.com/html/john_boko.php

#20yrsago Jim Baen, sf publisher, has passed away https://web.archive.org/web/20060703024337/http://david-drake.com/baen.html

#15yrsago YouTube listens to fraudulent NyanCat takedown notice, drags heels on put-back from creator https://web.archive.org/web/20110628132607/http://www.prguitarman.com/index.php?id=369

#15yrsago Wyoming’s corporation mills manufacture privileged artificial “people” to order https://www.reuters.com/article/2011/06/28/us-usa-shell-companies-idUSTRE75R20Z20110628/

#15yrsago Publishing in the Internet era: connecting audiences and works https://www.theguardian.com/technology/2011/jun/30/publishers-internet-changing-role?utm_source=twitterfeed&utm_medium=twitter

#15yrsago Why writers should have their own domains https://whatever.scalzi.com/2011/06/29/mastering-ones-own-domain-an-no-this-is-not-a-seinfeld-reference/

#15yrsago Copyright troll’s biggest fan commits terminal irony https://www.eff.org/deeplinks/2011/06/righthaven-cheerleader-wanted-irony-police

#10yrsago Mississippi state rep tells distraught mom to buy kid’s lifesaving meds ‘with money she earns’ https://www.sunherald.com/news/local/counties/jackson-county/article86416087.html

#10yrsago Always-on CCTVs with no effective security harnessed into massive, unstoppable botnet https://arstechnica.com/information-technology/2016/06/large-botnet-of-cctv-devices-knock-the-snot-out-of-jewelry-website/

#10yrsago Gun-waving cop who attacked black teenaged girl in her bathing suit faces no charges https://web.archive.org/web/20160624103549/http://dfw.cbslocal.com/2016/06/23/grand-jury-no-bills-former-mckinney-pool-party-cop/

#10yrsago The Olympics are profitable for every host city (that lies about the numbers) https://timharford.com/2016/06/how-do-you-make-the-olympics-pay-fudge-the-figures/

#10yrsago Healthcare workers prioritize helping people over information security (disaster ensues) https://www.cs.dartmouth.edu/~sws/pubs/ksbk15-draft.pdf

#10yrsago Fansmitter: malware that exfiltrates data from airgapped computers by varying the sound of their fans https://www.youtube.com/watch?v=3GCHCVpndaM

#10yrsago Labour’s knives come out for Corbyn, but he’s guaranteed a spot on the ballot https://www.politico.eu/article/inside-account-of-labour-mps-attacks-on-jeremy-corbyn-shadow-cabinet-resignations-brexit/

#10yrsago Hope Larson’s “Compass South”: swashbuckling YA graphic novel https://memex.craphound.com/2016/06/28/hope-larsons-compass-south-swashbuckling-ya-graphic-novel/

#10yrsago How to Break Open the Web: a report on the first Decentralized Web Summit https://www.fastcompany.com/3061357/the-web-decentralized-distributed-open

#10yrsago Californians will get to vote on legal recreational weed https://web.archive.org/web/20160629130245/http://abcnews.go.com/US/wireStory/voters-decide-legalize-recreational-marijuana-40206739

#10yrsago Bernie Sanders on Brexit: urgent lessons for the Democrats https://www.nytimes.com/2016/06/29/opinion/campaign-stops/bernie-sanders-democrats-need-to-wake-up.html

#10yrsago Electoral fraud: Trump sends fundraiser emails to foreign politicians https://www.cnet.com/culture/trump-spams-foreign-politicians-with-fundraising-emails/#ftag=CAD590a51e

#10yrsago The Perdition Score: Sandman Slim vs the One Percent https://memex.craphound.com/2016/06/29/the-perdition-score-sandman-slim-vs-the-one-percent/

#5yrsago Intuit sabotages the Child Tax Credit https://pluralistic.net/2021/06/29/three-times-is-enemy-action/#ctc

#5yrsago SCOTUS to wrongfully accused terrorists: "drop dead" https://pluralistic.net/2021/06/29/three-times-is-enemy-action/#transunion

#5yrsago Lazy Congress only schedules 9 days' work this summer https://pluralistic.net/2021/06/28/dubious-quant-residue/#back-to-work-you

#1yrago Antitrust defies politics' law of gravity https://pluralistic.net/2025/06/28/mamdani/#trustbusting

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

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Pluralistic: Shareholder supremacy and the precog CEO (13 Jun 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow


Today's links


A fake cover for CEO magazine. The central figure is a ZOLTAR fortune-telling animatronic, seated before various divination tools. The headline over him is FIDUCIARY DUTY. In the top right corner, there's a slug reading 'UNIVERSAL EXCUSE: A bright line test that's also *totally* unfalsifiable.' To Zoltar's left is another slug reading, 'FRIEDMAN SAID IT: I believe it. That's good enough for me.'

Shareholder supremacy and the precog CEO (permalink)

It's been 55 years since Milton Friedman – cursed be his name – published his NYT editorial, "The Social Responsibility of Business Is to Increase Its Profits," in which he invented the idea of shareholder supremacy out of whole cloth and declared it to be a universal, freestanding, inarguable truth:

https://www.nytimes.com/1970/09/13/archives/a-friedman-doctrine-the-social-responsibility-of-business-is-to.html

Friedman's editorial railed against the idea of "corporate social responsibility," arguing that corporate managers should confine the exercise of their consciences to projects involving their own money and resources. At work, managers must harden their bleeding hearts and do nothing except increase the returns to their shareholders.

Friedman wasn't merely arguing that this would give rise to better companies – the crux of his argument was that by adopting this "fiduciary duty" standard, it would be easy to determine whether a company was being well-managed or run into the ground:

https://pluralistic.net/2024/09/18/falsifiability/#figleaves-not-rubrics

Friedman argued that "being a good person" was a squishy, undefinable standard that could never be objectively measured. But "maximizing shareholder value" was a crisp, bright-line test that could be readily evaluated by any reasonable person. "Did this manager make as much money as possible for the company's owners?" feels like the kind of question we can all agree on, while, "Did this manager behave in an ethical way?" is much harder to answer.

But even a few moments' thoughts reveal the flaw in this line of reasoning. We can all agree whether a manager made money for the shareholders – but how can we know whether the manager made as much money as possible?

Think about how much "corporate social responsibility" cashes out to performative and insincere nonsense and/or cynical marketing. Target didn't stock Pride merch because they love their LGBTQ friends. They stocked it because they thought they could sell it (same goes for BP marketing its "green" gasoline). Google supports its coders' environmental/queer/antipoverty efforts because being the "don't be evil" company lets you hire in-demand workers who might otherwise go to work for Meta, and every engineer a Silicon Valley firm hires adds an average of $1m to the company's annual bottom line.

Further: it would be absurd to hold managers to the "make as much money as possible" standard in a competitive market, because in that market, there will always be a company that comes in second. If "as much money as possible" is the standard and you're Chairman of the Board of the number two company, with $10b in profit, while the number one pulled in $11b, "as much money as possible" demands that you fire the C-suite immediately, since they objectively could have done 10% better.

So the real standard isn't "make as much money as possible," it's "try to make as much money as possible." And here again, there's no objective way to evaluate managerial performance. Target made a lot of money by selling Pride merch…until they didn't. Do we fire the Target C-suite because they failed to anticipate that 2024 would mark America's transition into the chuddocene, an era in which selling Pride tchotchkes makes you cucked and soy and, you know, gay?

Whether it's "make as much money as possible" or "try to make as much money as possible*," shareholder supremacy can only be evaluated with the aid of a crystal ball…or a time machine.

Which raises a question: what made this nonsensical shareholder supremacy standard so damned attractive to corporate leaders?

Well, what if the ambiguity of shareholder supremacy was a feature and not a bug? What if the function of shareholder supremacy was to absolve the cruelest people for indulging their most sociopathic instincts? What if this "bright line test" was actually a universal excuse, an all-purpose accountability sink that could be used to justify any cruelty or cowardice? "Why didn't I fire my college buddy when I found out that he was sexually abusing his colleagues? Well, he was the best salesman on the team, and I have an obligation to my shareholders. Sorry, my hands were tied."

In other words: Don't get mad at me.

Get mad at Milton Friedman.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#20yrsago Microsoft gets Linux geeks evicted from convention center https://web.archive.org/web/20010619154332/http://www.newsforge.com/article.pl?sid=01/06/01/1540231

#20yrsago Stanford prof sues James Joyce estate for right to study Joyce https://web.archive.org/web/20060615203517/http://news.yahoo.com/s/ap/20060613/ap_on_en_ot/james_joyce_lawsuit

#20yrsago Inside China’s iPod sweat-shops https://web.archive.org/web/20060616173514/http://www.macworld.co.uk/news/index.cfm?RSS&NewsID=14915

#15yrsago Terry Pratchett initiates assisted suicide process https://web.archive.org/web/20110614215922/https://www.telegraph.co.uk/health/8571142/Sir-Terry-Pratchett-begins-process-that-could-lead-to-assisted-suicide.html

#15yrsago Lego-making machine made of Lego https://www.eurobricks.com/forum/forums/topic/56346-review-moulding-machine-4000001-lego-insider-tour-exclusive/

#10yrsago It’s getting harder and harder to use gag clauses to silence laid off workers in America https://web.archive.org/web/20160611202305/https://www.nytimes.com/2016/06/12/us/laid-off-americans-required-to-zip-lips-on-way-out-grow-bolder.html

#5yrsago The ACCESS Act https://pluralistic.net/2021/06/12/access-act/#interop

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Reverse-Centaur's Guide to AI," a short book about being a better AI critic, Farrar, Straus and Giroux, June 2026 (https://us.macmillan.com/books/9780374621568/thereversecentaursguidetolifeafterai/)

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2026

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Third draft completed. Submitted to editor.

  • "The Reverse Centaur's Guide to AI," a short book for Farrar, Straus and Giroux about being an effective AI critic. LEGAL REVIEW AND COPYEDIT COMPLETE.

  • "The Post-American Internet," a short book about internet policy in the age of Trumpism. PLANNING.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

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Pluralistic: The world has moved on (11 Jun 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow


Today's links


A blasted wasteland with a mushroom cloud rising over it. In the foreground are swarms of drowning people climbing over each other to escape into the limbs of a dead tree, and a crowd of agonized skeletons. All sourced from Dore engravings illustrating the Old Testament.

The world has moved on (permalink)

Douglas Adams wrote, "Anything that is in the world when you're born is normal and ordinary and is just a natural part of the way the world works. Anything that's invented between when you’re 15 and 35 is new and exciting and revolutionary and you can probably get a career in it. Anything invented after you're 35 is against the natural order of things."

I think about this quote whenever I get angry at the technology around me. When I rail against the Great Enshittening, am I simply committing the sin of nostalgia ("Nostalgia is a toxic impulse" -J. Hodgman)? I am, after all, old.

I've written before how conservatives' yearning for "simpler times" is really just a wish to be a child again. The reason times seemed simpler during your childhood is that you were a child, and if your parents did their job, they shielded you from a lot of the complexity of their adulthood so you could enjoy your childhood:

https://pluralistic.net/2025/04/24/hermit-kingdom/#simpler-times

That's where the "National Customer Rage Survey" comes in. It's been surveying a panel of 1,000 representative consumers every three years for a decade, continuing a research project that started in 1976. The survey measures respondents' attitudes towards the businesses they deal with, and as of 2025, it's fair to say, customers are pissed:

https://customercaremc.com/2025-national-customer-rage-study/

We're experiencing more problems with the products and services we use. Those problems are more severe, they make us angrier, and they produce lingering stress. More and more, we are seeking revenge on the businesses that piss us off.

So it's not just me, an old man yelling at the cloud. The world is getting shittier.

The latest Customer Rage Survey inspired The Guardian's Heather Timmons to launch a new investigative series looking at how fucked up everything is. Her inaugural installment is very good, and it's drawn a massive reader response:

https://www.theguardian.com/us-news/ng-interactive/2026/jun/04/us-consumer-rage-prices-economy

I spoke with Timmons this week about the series. She told me she's been deluged with emails from readers who feel that the world is different now – and many of them cite my work on enshittification. Timmons wanted to know what advice I had for her readers. I told her that I don't think you can solve this as a consumer, because this isn't a market problem, it's a political problem, and shopping isn't politics:

https://pluralistic.net/2026/05/21/purity-culture/#stop-fucking-that-chicken

Later, Timmons forwarded one of those emails to me. It gave an eloquent and evocative account of just how rancid the vibe is these days. The writer said that when they and their spouse encounter this rot, they cite Stephen King's Dark Tower novels, quoting the oft-repeated phrase from that series: "The world has moved on."

At this point, I should warn you that the following contains some Dark Tower spoilers, so if you're planning to read a decades-old (but very good) dystopian western/science fiction crossover series, and if spoilers bug you, this might not be the essay for you.

Spoiler alert!

Still with me? OK, then.

In the Dark Tower novels, we crisscross a fallen world in which decay is all around us. The buildings are rotten, the machines have stopped working and no one knows how to fix them, babies and livestock alike are frequently born with deadly congenital defects. Much of the world has fallen into wasteland, cracked and barren. An army of wreckers, led by the demagogue John Farson (who styles himself "The Good Man") are slowly but surely conquering the land, laying waste to those few remaining outposts of civilization and conscripting the young men in the conquered lands to march on their neighbors.

It wasn't always this way. There was a time when the world was defined by hope and virtue and light, when the machines were fixed and the crops were harvested. Life wasn't golden – there were still squabbles and sorrows and even wars – but life was good.

And then the world moved on.

For reasons that no one truly understands, the normal push/pull of decay and renewal turned into a one-way, irreversible process in which everything that crumbled or snapped or burned up couldn't be repaired or replaced or recovered. Our mysterious ability to beat back the Second Law of Thermodynamics – an absurdity we probably should have always treated as an aberration – has collapsed. The world has moved on.

The Dark Tower series is a long, long, long Bildungsroman, with many detours through the life-stories of the characters in the ensemble cast, as well as the biographies of many of the figures they meet along the road. It's mostly an adventure novel, as road-trip tales tend to be, but those character studies and the lore that they surface – from our world and theirs – creates an overwhelming, many-layered, richly textured sense of loss and worse, of despair. For the world has moved on, and despite the love and care and bravery of many of the people in that world, the world cannot be redeemed. Each terrible day of those people's lives is the best day of the rest of their lives. From here on in, it only gets worse.

When Timmons' reader and their spouse greet every fresh depredation in modern life – hours on the phone with customer service to resolve a billing error that the company repeats every month, say – with "the world has moved on," they are invoking something heavy. This isn't just a rancid vibe, it's the fucking end-times.

For all that the Dark Tower novels are a series of cracking adventures and thoughtful character studies, they are also a mystery. Over and over again, we are made to ask ourselves, why has the world moved on? Was it John Farson and his army? Was it the Man in Black, the evil wizard whom the book's protagonist has pursued across time and space? Was it the Crimson King, the evil force whom the Man in Black serves?

Well, yes – and no.

Midway through the novels, we learn that the Crimson King and his evil minions have laid siege to "the beams," vast ley-lines that span the universe and provide the force that pushes away entropy, creating breathing room where repair and care can live. "All things serve the beams," we're told. The beams are the organizing force of the universe, the answer to the riddle of how such pitiful things as we could have fought back remorseless entropy for so long. By attacking the beams, the villains of the series have all but snuffed out that force, and so the world has moved on.

When I read that email and the invocation of the Dark Tower, I was immediately struck by how apt this comparison is. Because, as I've written many times, there were always enshittifiers who would have plundered your data and money and treated you with naked contempt:

https://pluralistic.net/2025/03/04/object-permanence/#picks-and-shovels

There were always enshittifiers, but those enshittifiers faced external forces that checked their wreckers' urge. They were held in check by competition, and regulation, and workers' sense of fairness and duty, and by the threat of new products and services that might pop up to correct the defects they deliberately introduced into their products by enshittifying them.

And the foundation – the Dark Tower upon which all the beams converged- was antitrust enforcement, grounded in the idea that we could not afford to let any company – not a "good" company, nor a "bad" company – get so large that it could no longer be regulated, lest its executives become "autocrats of trade":

https://pluralistic.net/2022/02/20/we-should-not-endure-a-king/

The same people who laid siege to antitrust law would later come after all forms of checks and balances. These are the people who gave us the "unitary executive" and Project 2025, and the collapse of accountability that has allowed the worst people to commit the gravest sins they could imagine and still reap vast fortunes. These beam-breakers wanted kings, and they got them.

I collect definitions of "conservatism," and one of my favorites comes from Corey Robin's book, The Reactionary Mind. Robins asks how it is that we can call so many disparate, irreconcilable ideologies – various ethno-nationalisms, imperialism, financialism, patriarchy, Christian nationalism, libertarianism, white supremacy, etc – "conservative"? What binds all these views together?

https://pluralistic.net/2025/07/22/all-day-suckers/#i-love-the-poorly-educated

Robin's answer: the foundation that all these otherwise disparate views share is that some people are born to rule, while others are born to be ruled over. When these lesser people are elevated to positions of power, their inferiority creates a system of misrule, by which we all suffer. The best outcome for everyone is for us all to know our place and defer to our social betters.

That's why conservatives are obsessed with affirmative action, DEI, and any form of anti-racism. For them, the discriminatory outcomes we see in the wild are natural, reflecting the in-born defects in the people at the bottom of the social order. That's why, after every plane crash, every collision between a cargo ship and a bridge, every spectacular corporate bankruptcy, conservatives race to uncover the race, gender, religion and sexual orientation of the captain, the pilot or the CEO.

If the person who oversaw the catastrophe has anything remotely resembling a marginalized identity, then this is loudly trumpeted as confirmation that "diversity hires," promoted above their station, are ruining our society and wrecking our bridges. Naturally, if the person in charge was a wealthy, well-born, straight white guy, that's just proof that shit happens – it definitely doesn't prove that white straight guys, as a class, should be removed from positions of power.

For conservatives, virtue is "whatever the people who are born to rule desire." Hence Frank Wilhoit's definition of conservativism, "exactly one proposition, to wit: There must be in-groups whom the law protects but does not bind, alongside out-groups whom the law binds but does not protect." It's not a crime if the president does it. It's also not a crime if your boss does it, or if a monopolist does it, or if ICE does it. It's not a crime if the IDF do it, or if the Epstein Class do it. "Taxes are for the little people":

https://pluralistic.net/2021/06/15/guillotines-and-taxes/#carried-interest

The attack on antitrust law was part of the attack on the rule of law, the campaign to put everyone back in the their place. It's a piece of the effort to establish a new hereditary aristocracy, and every hereditary aristocracy requires heredity serfs (that would be us):

https://pluralistic.net/2022/11/06/the-end-of-the-road-to-serfdom/

The ideology of economism – which says that market outcomes are the only way to govern a society – cashes out to "the strong do what they can and the weak suffer what they must." If we interfere with mergers, or labor practices, or commercial conduct, we "distort the market," which is literally going against nature:

https://pluralistic.net/2022/10/27/economism/#what-would-i-do-if-i-were-a-horse

That's why Trump dismantled the consumer protection agencies, the antitrust agencies, the labor protection agencies, and the environmental protection agencies. When someone in power cheats the system, that's not a crime, no matter how many people they rob, maim or kill. As Trump told us on the debate stage in 2016, that kind of cheating "makes me smart":

https://pluralistic.net/2024/12/04/its-not-a-lie/#its-a-premature-truth

That's why Elon Musk (almost) got to force every pension saver in America to bail out his money-incinerating AI business and his failed social media takeover – because the rules that protect everyday investors are "for the little people." Musk's mistake was trying to get a bunch of billionaires to hold the bag, too. The one form of systemic violence our society will not tolerate is trillionaire-on-billionaire violence:

https://www.cnbc.com/2026/06/05/spacex-blocked-from-early-us-benchmark-index-entry-as-sp-reaffirms-existing-rules.html

The world has moved on. 50 years of neoliberal rule has weakened and snapped the beams – the rule of law, consumer and labor rights, civil rights – that radiated from our Dark Tower – antitrust law, which blocked the emergence of the "autocrats of trade." The people who besieged these beams had the same motives as the Crimson King and John Farson and the Man in Black: they were willing to pay any price for a world free from consequences for people like them. They knew they were born to rule, and that the rules were "for the little people," that breaking those rules "made them smart."

They wanted "bossism." Or, as rendered in the original Afrikaans, "baasskap," which means, "the social, political and economic domination of South Africa by its minority white population":

https://en.wikipedia.org/wiki/Baasskap

Not for nothing, baasskap is the foundation of Muskism, the ideology that Elon Musk epitomizes, even if he can't articulate it:

https://pluralistic.net/2026/04/21/torment-nexusism/#marching-to-pretoria

In "The Utopia of Rules," the late David Graeber described how neoliberal deregulation produced exactly the kind of state that we were warned we'd get under communism. Thanks to monopolies, all the stores were the same and they all sold the same goods. Thanks to the dismantling of labor protection and unions, no one had enough money to get by. Thanks to elite impunity, we were ruled by monsters who committed crimes in the open and thrived as a result. Thanks to unchecked greed, we paid everything we had for healthcare, only to be denied treatment when we needed it. Thanks to the dismantling of the welfare state, more and more of us had to wait in long lines to fill out absurdly long forms in triplicate. Thanks to the intrinsic instability of such a terrible system, more and more of us ended up in prison, and protest became more and more illegal:

https://memex.craphound.com/2015/02/02/david-graebers-the-utopia-of-rules-on-technology-stupidity-and-the-secret-joys-of-bureaucracy/

Graeber pointed out that the rise of the web made it seductively easy for people in authority to force us to fill in forms. When analog bureaucracies impose paperwork costs on us, they also impose paperwork costs on themselves, because processing and filing those forms requires substantial effort, even if filling in those forms requires even more effort from us.

When it comes to virtual paperwork, the asymmetry is even more pronounced. Sure, it takes some admin to set up an online form and write the scripts to process its outputs, but that's a one-off. The form-giver can perform a very little admin and still impose a giant, repeated admin burden on the rest of us.

AI has only made this worse. Now, thanks to vibe coding, everyone can produce a form and its associated processing and analytics back-end with prompts, which creates a grave moral hazard. The kinds of activities that I used to fill in a single short form to accomplish now require ten lengthy forms, created by different people in the same organization, all asking for variations on the same information. Through AI, we have democratized bureaucracy. It's Kafka-as-a-service.

What's more, when you're dealing with a monopoly, you have no choice but to complete whatever paperwork they throw at you. And when the vibe-coded back-end scripts shit the bed and lose or misinterpret your data, you have no choice but to endure an infinite telephone hold queue (if you're lucky) or get shunted to a customer service bot (if you're unlucky):

https://pluralistic.net/2025/11/11/sorry-to-bother-you/#we-dont-care-we-dont-have-to

It's entirely possible to build webforms that are thoughtful, fast, respectful of our time, and well-processed. The problem is that fielding these forms requires that the form-giver undertake some intensive, moderately expensive work (once), while skipping this step merely requires that we all perform intensive, time-consuming work (over and over and over again):

https://mohkohn.co.uk/writing/html-first/

This is how we end up with government forms that require you to list every trip you have ever taken to the USA, since your infancy, with every flight number, which you can only get help with by talking to a chatbot that emails you an out-of-date PDF no matter what question you ask of it:

https://pluralistic.net/2026/02/06/doge-ball/#n-600

This is how we end up with massive customer service queues, long lines at tills, and no one at the gate to answer your questions when your flight is canceled. Understaffing is a form of enshittification, one that shifts value from shoppers to owners, and shifts consequences from owners to workers:

https://pluralistic.net/2026/03/22/nobodys-home/#squeeze-that-hog

This is how we end up with broken machines that no one can fix. Firing workers and replacing them with chatbots or contractors means incinerating their process knowledge – the precious, inchoate, unrecorded understanding that keeps everything working:

https://pluralistic.net/2026/04/08/process-knowledge-vs-bosses/#wash-dishes-cut-wood

This is how companies that make products we love suddenly decide to wreck those products: when the only consequences for shitty products is angry customers with nowhere to go and no one to vent their rage upon except workers who have no labor rights and can't afford to quit, why not do a mafia bust-out for every business?

https://pluralistic.net/2023/07/28/microincentives-and-enshittification/

The world has moved on. Nothing works. Everything costs too much. No one can help. No one knows how to fix anything. The beams were broken by the Crimson King and his economism-crazed minions. The Dark Tower might fall.

So what consumer advice do I have for people who are angry about this? I don't have any consumer advice, I'm afraid. You can't shop your way out of a monopoly. Once again, shopping is not politics.

What I have for you is political advice. To restore the beams and beat back entropy again, we need a better system, not more virtuous individuals. If you feel – as I do – that "the world has moved on," then to wrench it back, you will have to join a polity. Support activist groups like the Electronic Frontier Foundation, the digital rights group I've been at for the past 25 years:

https://supporters.eff.org/donate/join-eff

Join a union. If there's no union at your jobsite, start a union. If you work in tech, you start this process by talking to techsolidarity.org and the techworkerscoalition.org. In the UK, get in touch with United Tech and Allied Workers:

https://utaw.tech/

Get involved in party politics. Find a political party whose local organization supports your values (even if the national version of that party sucks) and then work with your fellow grassroots activists to drag or replace the party leaders. Get involved in local politics: if there's one thing Moms For Liberty has taught us, it's that unregarded, seemingly unimportant local offices have enormous potential to change facts on the ground for the people where you live. Those changes don't have to be change for the worse.

Doing politics is hard. Hell, after all, is other people. It would be great if we could make change by changing ourselves, but that's not how any of this works. The world has moved on, and you can't save it. But together, we can restore the beams and beat back entropy. Hell is other people, but only because other people are so great but it's so hard to figure out how to work together. We can do it, though. We did it with the post-war settlement, the 30 glorious years when we built the welfare state, regulated polluters and bosses, and kicked off the civil rights movement. We did it then, and we can do it again. We must. All things serve the beams.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#20yrsago Coupland’s JPod: the Anti-Microserfs https://memex.craphound.com/2006/06/09/couplands-jpod-the-anti-microserfs/

#20yrsago Anti-iTunes DRM demonstrations across the USA tomorrow https://www.defectivebydesign.org/node/98

#20yrsago EFF co-founder Barlow debates MPAA prez Glickman http://news.bbc.co.uk/2/hi/programmes/newsnight/5064170.stm

#20yrsago Warehouse where old Disney World rides go to die https://limegreen-loris-912771.hostingersite.com/lost-horizons-another-look-back-at-a-future-world-favorite/

#15yrsago IMF considered harmful https://www.independent.co.uk/voices/commentators/johann-hari/johann-hari-it-s-not-just-dominique-strausskahn-the-imf-itself-should-be-on-trial-2292270.html

#15yrsago AT&T lobbies Wisconsin GOP to nuke Wisconsin’s best-of-breed co-op ISP for educational institutions https://communitynetworks.org/content/does-att-really-own-wisconsin-legislature-battle-over-wiscnet-continues

#15yrsago Developmentally disabled man harrassed by TSA at Detroit airport https://web.archive.org/web/20110610141422/http://www.myfoxdetroit.com/dpp/news/taryn_asher/dad-special-needs-son-harassed-by-tsa-at-detroit-metropolitan-airport-20110608-wpms

#15yrsago Miami cops intimidate citizen journalist who recorded shoot-em-up, smash camera https://web.archive.org/web/20110615035017/https://www.miamiherald.com/2011/06/02/v-fullstory/2248396/witnesses-said-they-were-forced.html

#15yrsago NYC cyclist vs. bike lanes – kamikaze law-abiding https://web.archive.org/web/20110612100758/https://consumerist.com/2011/06/test.html

#15yrsago Judge to copyright trolls: you are “inexcusable” https://arstechnica.com/tech-policy/2011/06/judge-furious-at-inexcusable-p2p-lawyering-cancels-subpoenas/

#15yrsago Wah wah crybaby extortionists wah wah https://torrentfreak.com/anti-piracy-lawyers-defame-torrentfreak-in-court-110609/

#15yrsago Lisa Goldstein’s The Uncertain Places: Grimm fairytale in California vibrates with believable unreality https://memex.craphound.com/2011/06/09/lisa-goldsteins-the-uncertain-places-grimm-fairytale-in-california-vibrates-with-believable-unreality/

#15yrsago American right upset at report that Thatcher won’t meet Palin https://www.theguardian.com/world/2011/jun/09/margaret-thatcher-sarah-palin-meeting

#15yrsago Lobbynomics: Canadian Chamber of Commerce manufactures fake $30 billion counterfeiting loss https://web.archive.org/web/20110611045202/https://www.michaelgeist.ca/content/view/5841/125/

#10yrsago USA Swimming bans rapist Brock Turner for life https://www.rollingstone.com/culture/culture-news/usa-swimming-bans-convicted-rapist-brock-turner-for-life-114108/

#10yrsago Human advice for exercising while depressed https://web.archive.org/web/20160505140324/https://theestablishment.co/2016/05/05/depression-busting-exercise-tips-for-people-too-depressed-to-exercise/

#10yrsago Every industry thinks it’s special, but only finance gets treated that way https://www.nakedcapitalism.com/wp-content/uploads/2016/06/John-Kay-BIS-speech.pdf

#10yrsago Spain’s Podemos Party publishes its manifesto in Ikea Catalog form https://estaticos.elperiodico.com/resources/pdf/9/4/1465389843149.pdf

#10yrsago Reminder: Neal Stephenson predicted Donald Trump in 1994 https://memex.craphound.com/2016/06/10/reminder-neal-stephenson-predicted-donald-trump-in-1994/

#10yrsago Donald Trump, deadbeat https://www.usatoday.com/story/news/politics/elections/2016/06/09/donald-trump-unpaid-bills-republican-president-laswuits/85297274/

#10yrsago UK startup offers landlords continuous, deep surveillance of tenants’ social media https://web.archive.org/web/20160610150904/https://gawker.com/new-startup-that-sends-dossiers-on-your-private-social-1781576586

#10yrsago UK Parliament votes in Snoopers Charter, now it goes to the House of Lords https://www.techdirt.com/2016/06/08/uk-parliament-ignores-concerns-moves-snoopers-charter-forward/

#10yrsago Hard times for judge who sued dry-cleaner for $65M over missing pants https://www.loweringthebar.net/2016/06/pants-chapter-28.html

#10yrsago New York Attorney General to Time Warner: your Internet is “abysmal” and “troubling” https://arstechnica.com/information-technology/2016/06/time-warner-cable-internet-speeds-are-abysmal-ny-ag-claims/

#10yrsago Banks confront negative interest rates with plans to store titanic bundles of money on-site https://www.nakedcapitalism.com/2016/06/banks-rebel-against-negative-interest-rates.html

#10yrsago Watchdogs 2: hacker kids led by a guy named Marcus fight the DHS in San Francisco https://www.youtube.com/watch?v=5ipUwUcHASI

#10yrsago Internet greybeards and upstarts gather to redecentralize the Internet https://www.nytimes.com/2016/06/08/technology/the-webs-creator-looks-to-reinvent-it.html

#10yrsago How we will keep the Decentralized Web decentralized: my talk from the Decentralized Web Summit https://www.youtube.com/watch?v=Yth7O6yeZRE

#5yrsago Prisoners' Inventions https://pluralistic.net/2021/06/09/king-rat/#mother-of-invention

#5yrsago Urban broadband deserts https://pluralistic.net/2021/06/10/flicc/#digital-divide

#5yrsago A denialism taxonomy https://pluralistic.net/2021/06/10/flicc/#denialism

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Reverse-Centaur's Guide to AI," a short book about being a better AI critic, Farrar, Straus and Giroux, June 2026 (https://us.macmillan.com/books/9780374621568/thereversecentaursguidetolifeafterai/)

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2026

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Third draft completed. Submitted to editor.

  • "The Reverse Centaur's Guide to AI," a short book for Farrar, Straus and Giroux about being an effective AI critic. LEGAL REVIEW AND COPYEDIT COMPLETE.

  • "The Post-American Internet," a short book about internet policy in the age of Trumpism. PLANNING.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

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Announcing the Enshittification tour

✇Cory Doctorow's craphound.com
By: Cory Doctorow

A hobo with a bindlestiff, walking down a lonely train track. His head has been replaced with a poop emoji with angry eyebrows whose mouth is covered with a black bar covered in grawlix.

Next Monday, I’ll be departing for a 24-city, three-month book tour for my new book, Enshittification: Why Everything Suddenly Went Wrong and What To Do About It:

https://us.macmillan.com/books/9780374619329/enshittification/

This is a big tour! I’ll be doing in-person events in the US, Canada, the UK and Portugal, and a virtual event in Spain. I’m also planning an event in Hamburg, Germany for December, but that one hasn’t been confirmed yet, so it doesn’t appear in the schedule below. You’ll notice that there are events that are missing their signup and ticketing details; I’ll be keeping the master tour schedule up to date at pluralistic.net/tour.

If there’s an event you’re interested in that hasn’t had its details filled in yet, please send an email to doctorow@craphound.com with the name of the event in the subject line. I’m going to create one-shot mailing lists that I’ll update with details when they’re available (please forgive me if I fumble this – book tours are pretty intensive affairs and I’ll be squeezing this into the spare moments).

Here’s that schedule!

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