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Pluralistic: Amazon achieves enshittification inception (04 Sep 2026)

βœ‡Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow


Today's links


Hieronymus Bosch's 'The Conjuror,' a painting depicting a medieval con artist playing a shell game for an audience of astonished peasant rubes. The image has been altered: the conman now has Jeff Bezos's grinning head, and the mouths of all the peasants have been replaced with inverted Amazon 'Smile' logos, so they are now frowning.

Amazon achieves enshittification inception (permalink)

Amazon's own balance sheet presents the most compelling evidence that we are stuck in the Enshittocene, the era in which everything is turning into a pile of shit, because the worst ideas of the worst people now make the most money.

Amazon is a many-tentacled monster, with several prominent lines of business wrapped around the world. There's its logistics and fulfillment business, which is so successful (at the expense of its workers' labor rights, bodies and bathroom breaks) that it is more than fully subsidized by Amazon's platform sellers, the independent merchants who depend on Amazon to sell and deliver their goods.

This means that it costs Amazon itself nothing to get the merchandise it sells to your door: more than 100% of the cost of operating the fulfillment side of Amazon is covered by the fees it extracts from its independent sellers (who compete with Amazon in many instances, and for whom delivery is a cost center, not a source of profit).

Then there's AWS, Amazon's cloud business. This is another extraordinary success story: every company needs servers, and that's especially true of an e-commerce company like Amazon. By building more servers than it needs, Amazon transformed its own data infrastructure from a cost center into another profit center. Amazon's customers – many of whom are also its competitors – pay Amazon so much to rent space on its servers that Amazon gets its own (prodigious) computing for free, and realizes a profit on top of that.

Taken on their own, these two facts constitute an extraordinary business story: one of the largest corporations in the history of the world has converted its two largest cost centers into profit centers, and those profits are substantially generated by extracting payments from the company's own competitors!

Amazon's logistics and cloud computing are extraordinary, but they are eclipsed by the company's most profitable line of business, which is payola.

"Payola" is a word that old people like me just barely have context for and for anyone under fifty the word is likely a mystery, so a brief explanation is in order.

"Payola" comes from a massive 1950s scandal over bribes that record labels paid to radio DJs and station managers to play their music. Radio stations were given the use of a scarce and precious resource – exclusive control over slices of the only electromagnetic spectrum in the universe – and were expected to program material that the American public would find enjoyable, edifying and educational. In this system, radio stations were expected to make shrewd guesses about the music the public would enjoy the most, and play that.

Because the selection process for the music that DJs played on the American public's spectrum was completely opaque, and because those selections could make fortunes for record labels, the system was ripe for corruption. Labels slipped literal envelopes full of cash and drugs ("payola") into the hands of DJs, station managers and owners, bribing them to turn songs into "hits" by cramming them into Americans' ears. The biggest predictor of a radio hit wasn't whether people liked the song so much that the stations rushed to play it, but rather, how much the labels were willing to spend in bribes to get their song played:

https://en.wikipedia.org/wiki/Payola

This was a bad system all around. The American public got worse music. Musicians' own royalties were eroded by the label accountants' practice of charging off bribes to "promotions" they deducted from artists' royalty statements. Radio stations sucked. Labels bid away each other's margins, depriving themselves of operating capital to find and record new music and starving them of free cash flow to pay to musicians, employees and shareholders. As with every instance of corruption, this was a system of concentrated gains and diffuse losses, which is why it continued for so long (decades!) and got so bad before anyone took action to end it.

Amazon's payola isn't about radio play – it's about search. When you search Amazon, the top results do not represent Amazon's best guess about what product will best match your query: rather, Amazon auctions off those top results to its platform sellers. Amazon's search results reflect who paid the biggest bribe, not who has the best product.

To pay for those bribes, platform sellers have to raise prices. Amazon helps them do this, by imposing a "most favored nation" clause on its sellers that requires them to sell on Amazon at a price that matches or beats the price charged everywhere else (Target, Walmart, a mom-n-pop, or the factory store):

https://pluralistic.net/2026/02/25/most-favored-nation/#price-fixing

Thus, Amazon imposes an economy-wide tax on nearly every product you buy. Amazon's junk fees average 51-60% of the purchase price of the things you buy there, and because Amazon has captured a supermajority of the richest 10% of Americans (who have almost all pre-paid for a year's shipping through Prime), every seller must sell on Amazon, or forego any hope of selling to most of the country's most prolific shoppers.

Any seller who signs up for Amazon is agreeing to turn over the majority of their sales income to Amazon, and any seller who raises prices to recoup those sums, must raise prices everywhere, at every retail outlet in the country.

AI has made Amazon much better at enforcing Most Favored Nation terms, because AI is actually pretty good at parsing competitors' websites and finding instances of discounting, which Amazon instantaneously punishes by relegating the sellers' product listings to page umpty-billion of Amazon's search results.

There are plenty of junk fees that go into Amazon's 51-60% rake. A large slice comes from fees Amazon charges for access to its (very profitable) logistics system. Failure to use Amazon's fulfillment system also relegates your listings to the dregs of Amazon search results, so sellers pay a massive premium to have their parcels delivered by Amazon, to the exclusion of cheaper alternatives that are just as fast and reliable. That's why Amazon fulfillment is so profitable!

While the Amazon tax is extracted through several types of junk fee, the most profitable junk fee of them all is Amazon's search payola. In fact, search payola is the most profitable business that Amazon operates, full stop.

Payola accounts for more of Amazon's profits than anything else the company does. It's more profitable than all the things Amazon sells directly. It's more profitable than AWS, Amazon's industry-leading cloud service.

Amazon has created a system where the most sales go to the companies that pay the highest bribes, and those companies pass the cost of those bribes onto their customers. The first item on a typical Amazon search results page is 29% more expensive than the best match for your search. The top row is 25% more expensive. The best result is usually on the second screen, somewhere around the 17th position:

https://pluralistic.net/2023/11/03/subprime-attention-rent-crisis/#euthanize-rentiers

Amazon actively helps its biggest bribers close the sale. Amazon has lots of "comparison shopping" systems built into the service, but one comparison tool is conspicuous by its absence: an "apples to apples" tool that lets you compare unit prices. Amazon's most prolific bribe-payers package their goods in weird quantities, selling everything from batteries to t-shirts to shampoo in larger or smaller quantities than their competitors. Sorting your search results by price doesn't actually tell you who's got the cheapest price per item, because the company with the cheapest AA batteries might be selling a smaller quantity of batteries at a higher price per battery.

Per-unit pricing is standard in retail. Indeed, if you go into a(n Amazon-owned) Whole Foods, you'll find per-unit pricing on the shelf tags, telling you how much the product costs per ounce or fluid ounce. Amazon clearly understands why shoppers would want to compare unit pricing, but offering a per-unit sort option to its search would make the bribery racket a lot less effective, because searchers could just sort by unit price and find the best bargain.

Let me remind you: payola is Amazon's single largest source of profits. When I was researching Enshittification, Amazon's take from payola was in the mid-$30 billions. A year later, when I did tour stops with Tim Wu (who was promoting his excellent book The Age of Extraction), I learned that this number had climbed to more than $50 billion. This year, it's on track to top $80 billion.

Amazon calls this bribery system an "advertising" product, but it's not "advertising" in the sense of the ads that Amazon's platform sellers might have once placed in the local newspaper. It's payola, more akin to the practice of packaged goods companies buying end-caps and whole shelves in the grocery store (a practice that is, in its own way, every bit as corrosive, though no grocery store has Amazon's economy-wide chokehold).

But there is a way in which this payola can be compared to advertising: it competes with advertising. Back in the old days, before a series of K-shaped recoveries created a vast chasm between America's haves and have-nots, before Amazon captured the majority of well-off American households with Prime, people shopped in lots of places, and in those days, companies advertised in publications, not on Amazon. Websites, newspapers, and newspaper websites made billions from those ads. Amazon's payola scheme (along with Google, Facebook and other tech monopolists) has captured almost all of that money.

As Tim Wu points out, the money Amazon makes from payola exceeds the advertising revenue received by all the newspapers in the world by 300%. Alongside that number and its implication for the news media, Jeff Bezos buying the Washington Post and turning its editorial page into a sewer of shitty Ayn Rand fanfic barely registers.

This is pure enshittification. Of all the ingenious, innovative ways that Amazon came up with to make money, the most successful is a scam that makes everything you buy more expensive even as it reduces the profits of the companies you're buying from. It's another example of corruption: a system of concentrated gains and diffuse losses – and once again, it's the most profitable thing Amazon does.

And then…Amazon made it worse.

You know how people like to say, "If you're not paying for the product, you're the product?" It's bullshit. The "advertisers" who bribe Amazon for top search placement are the customers here, they're "paying for the product," and they are getting reamed. I don't just mean they're getting screwed by being forced to shell out payola – I mean that Amazon is cheating them on that payola!

Remember: Amazon doesn't just sell search placement; they auction it. Every time you run an Amazon search, the company conducts a special kind of auction called a "sealed-bid second-price auction" (SBSPA):

https://en.wikipedia.org/wiki/Vickrey_auction

Under an SBSPA, bidders secretly tell the auctioneer the very highest price they're willing to pay. The auctioneer then charges the highest bidder a price equal to the second-highest bid, plus one cent.

This may seem unnecessarily complicated, but it's actually a clever solution to one of the major problems with traditional, "open call" auctions (where bidders call out the prices they're willing to pay until one bid emerges victorious). Say you're at an open call auction where the top bid is $10. You can call out $11, and then the other person will call out $12, and so on and so on. It's tedious and time-consuming. That's bad enough when you're at an estate auction that's unloading hundreds of items, but it's untenable for an eyeblink auction meant to determine search results that the user expects to get in an instant.

In physical auctions the top bidder often clobbers other bidders with a big increase – going from $10 to $50, say. This can end the auction quickly, but it means that the high bidder often overpays for their purchase.

In an SBSPA, every bidder enters their highest price, but none of the other bidders know what that price is. This encourages everyone to name their true highest price, but it protects the top bidder in the instance in which they are willing to pay a much higher price than anyone else.

Say you're that person who raises the bidding from $10 to $50 – you have no way of knowing whether the other bidders would have dropped out at $15 or at $45. If you were the only person who was willing to pay more than $15 for the item, you've just vastly overpaid (by $34.99). But in an SBSPA, you name your true price, but you only pay the price you would have paid if you'd gone through the tedious, expensive, time-consuming process of an open call auction.

Amazon's search auctions are SBSPAs. A merchant tells Amazon the maximum they're willing to pay to be at the top of the search results for a given query, but they pay a price equal to the second-highest bid, plus one cent. This lets auctions run so quickly that they can be used as the basis for ordering a search results page.

That's how it's supposed to work, anyway. The FTC and 22 states just filed a suit against Amazon because Amazon was cheating on its own SBSPA process:

https://www.ftc.gov/news-events/news/press-releases/2026/08/ftc-states-sue-amazon-over-secret-ad-surcharge-scheme

Over the past 7 years, Amazon has been secretly charging the winning bidder an amount equal to their own sealed bid, not the amount that the next-highest bidder was willing to pay (plus a penny):

https://gizmodo.com/ftc-sues-amazon-for-allegedly-duping-advertisers-2000805199

According to the suit, Amazon did this 80% of the time. That is tens of billions of dollars Amazon extracted from platform sellers, who passed those costs onto you, and onto every other retailer in the country (thanks to AI-enforced Most Favored Nation policies).

Amazon's defense is that this is all a big misunderstanding. Platform sellers just didn't understand how a SBSPA worked. Amazon has a special kind of SBSPA where they could unilaterally and secretly charge the winning bidder the maximum price they'd pledged, if, in Amazon's judgment, the closing price for the auction was below "the true market value of the ad placement":

https://arstechnica.com/tech-policy/2026/09/ftc-alleges-amazon-illegally-made-20-billion-by-rigging-billions-of-ad-auctions/

This is darkly hilarious. The whole point of an auction is to determine "true market value." That's why neoclassical economists worship auctions as the world's best form of "price discovery" and why economics Nobels are awarded for "auction design":

https://en.wikipedia.org/wiki/Auction_theory

The definition of "true market value" is "the closing price in an auction." Amazon claiming that it secretly jacked people because the auction generated a price that was "below the true market value" of an ad tells you that the whole business is a sham. The point of Amazon's payola scheme is only and ever a way to parasitically extract the maximum amount a platform seller is willing to part with, and by running a fake SBSPA, Amazon was able to trick its customers into revealing those maximum prices.

Cheating on a bribery scheme is a mood. This isn't just enshittification, it's enshittification inception. Amazon managed to enshittify their own enshittification!

This case was brought by Trump's FTC, which means that Amazon can get out of it by paying a chud podcaster to tweet at the president and he'll order them to drop it, just like he did with Ticketmaster:

https://pluralistic.net/2026/02/13/khanservatives/#kid-rock-eats-shit

But – just as with Ticketmaster – the feds aren't the only parties to the suit. With 22 AGs ("Aspiring Governors") on the suit, there's a chance this will go to trial. We might even learn the identity of the inventor of this enshittification-squared gambit, a veritable Louis Pasteur of enshittification. Assuming that person doesn't go to prison, the Sveriges riksbanks pris i ekonomisk vetenskap till Alfred Nobels minne can give that sloshing, ambulatory pile of hot liquid garbage a Nobel Prize in Economics.

(Image: Steve Jurvetson, CC BY 2.0, modified)

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Electrolite relaunches https://web.archive.org/web/20010927195348/http://www.panix.com/~pnh/electrolite.html

#25yrsago How to play Mafia https://web.archive.org/web/20011113011546/http://www.stud.ntnu.no/studorg/mafia/

#20yrsago How Wikipedia entries get written http://www.aaronsw.com/weblog/whowriteswikipedia

#5yrsago Proctorio's awful reviews disappear down the memory hole https://pluralistic.net/2021/09/04/hypervigilance/#radical-transparency

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing:

  • β€œOnce Is Enemy Action,” a science fiction novel about the origins of modern technofascism. Today's words: 513 (11893 total).

  • "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

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Pluralistic: Google is a scammer's paradise (05 Aug 2026)

βœ‡Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow


Today's links


A hand-tinted Depression-era photo of an elderly man entering a building whose door has the hand-lettered words 'Hotel Rooms 30Β’.' The door is half-covered with the intaglio portrait of Ben Franklin as depicted on a US$100 bill; he wears a robber's domino mask.

Google is a scammer's paradise (permalink)

Forget "Don't be evil"; Google's true motto is a form of vulgar spidermanism: "With great power comes no responsibility." The internet's de facto boss is an absentee landlord.

Google – a thrice-convicted monopolist – is the gateway to the internet, with more than a 90% search market share that it attained by buying out all its competitors and bribing Apple more than $20b/year not to start a rival search engine:

https://www.democracynow.org/2024/8/6/google_monopoly

Google likes to position itself as a wise steward of the internet. They say they use their vast troves of data about the internet and its users to connect the right person with the right information at the right moment. As their mission statement has it, "organize the world's information and make it universally accessible and useful":

https://www.google.com/intl/en_us/search/howsearchworks/our-approach/

The tacit argument is, "Sure, we repeatedly violated antitrust law in order to monopolize the internet, but the internet needs a monopolist. It's scary out there! We have amassed power so that we can protect and guide you."

It's a bullshit argument and no one should accept it – but even if you think it's worth harnessing monopoly power to promote a wise king to rule over the internet, you'd still want Google to take that responsibility seriously. If we're to have a landlord for our civilization's digital nervous system, let's not have it be an absentee landlord.

Google is an absentee landlord. In 2019, they chose to deliberately worsen search results in order to make you search repeatedly to find the information you're seeking, because every fresh query lets them serve fresh advertisements:

https://pluralistic.net/2025/05/26/babyish-radical-extremists/#cancon

Not all of Google's enshittification can be attributed to deliberate sabotage. Much of it is the result of neglect. Ask Google for a product review and they'll pass over the most rigorous, honest websites on the internet in favor of affiliate scammers who repackage Amazon best-of lists to peddle overpriced, underperforming junk that's sometimes so bad it's dangerous:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

Google keeps announcing that it Takes This Problem Very Seriously – and then nothing happens:

https://pluralistic.net/2024/05/03/keyword-swarming/#site-reputation-abuse

And of course, Google AI search results present the company with a highly refined and confident-sounding way to launder spam into product recommendations:

https://pluralistic.net/2025/07/15/inhuman-gigapede/#coprophagic-ai

Could Google do better? Provably so. Kagi, a small company that runs a search engine powered by Google's own search index consistently delivers results that are substantially superior to Google's – using Google's own infrastructure:

https://pluralistic.net/2024/04/04/teach-me-how-to-shruggie/#kagi

If Kagi (a startup with a handful of engineers) can extract useful search results from Google's databases, then Google – a thrice-convicted monopolist that's had its pick of thousands of the top computer scientists from the world's most prestigious universities for a generation – could also do so.

They just choose not to.

They're too big to fail. They're too big to jail. They're too big to care.

Google's AI search isn't a way to fix its broken core product: it's a way to partially remediate the damage Google itself inflicted on the open internet, while imprisoning the web in a walled garden that would make Steve Jobs drool:

https://pluralistic.net/2026/06/29/arsonist-firefighters/#im-feeling-lucky

It's a deadly combination: Google has committed hundreds of billions to stock buybacks and its AI money-furnace, financed by mass layoffs targeting the people who keep the core services useful. The too-big-to-care company is still the internet's gatekeeper, but half the guards at the gate have been fired and the other half have pulled so much overtime that they keep falling asleep on the job.

Google has become a scammer's paradise.

Take Google's "answer box." This is the part of the search results page that tries to answer your query directly, without sending you elsewhere for that info. Back in 2023, Google's Answer Box was taken over by scammers who impersonated airline help desks. When Google's users searched for airlines' toll-free phone numbers, Google directed them to phones that rang in the scammers' boiler room, where they were tricked into giving up their passport info and credit card numbers to boiler-room thieves:

https://www.nbcnews.com/tech/tech-news/phone-numbers-airlines-listed-google-directed-scammers-rcna94766

(This was an especially devastating attack because the airlines themselves hide their customer service phone numbers – as enshittified monopolists, they want your money, not your complaints – so it's normal to search Google for the number you're seeking, rather than scouring the airlines' deliberately confusing customer service sites.)

This is especially galling because Google has an extensive "verified merchant" program that goes to enormous lengths to establish the true identity of every merchant whose businesses are listed on Google, in maps, ads and search results. Google "knows" which URLs belong to the airlines. If it can be tricked into scraping a different website for the airlines' phone numbers, that's because Google couldn't be bothered to connect its own database of canonical airline URLs to the process that serves phone numbers to the 90% of the web-using public who search with Google.

Google's database of the canonical URLs for businesses doesn't stop at airlines or even large businesses. Nearly every local merchant has undergone Google's verification process, which includes a step where Google physically mails a postcard with a unique number to the merchant's registered address, which the merchant must then key into Google to prove that they're located where they say they are.

Despite this, Google's ad-sales system will happily sell anyone the right to advertise a different website for queries for specific merchants, and those ads appear above the real result for the business's website. To make this even worse, Google's spent years making it more difficult to distinguish ads from "organic" search results, changing the font and size of the "ad" warning to make it harder to spot, and making the font and color of the ad itself closer to the color of the search results below it.

This is a gift to fraudsters. I had my own run-in with it in 2023, when I was tricked by a Google ad into ordering dinner from my local Thai place using a scam site that had cloned the restaurant's menu. The scammers marked up the price by 15%, then passed the order on to the restaurant, pocketing the vig:

https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security

This scammer – based out of a UC Berkeley dorm-room – had copied hundreds of restaurant websites, then bought Google ads for the restaurants' names, ensuring that searchers would see the scam result before the real one. Remember: Google knows what the true URL is for every one of those restaurants but it sold the scammer ads for a different URL that appeared when people searched for the restaurant by name.

Google could trivially add a step to the ad sales pipeline that detects mismatches between a merchant's known URL and the URL in an ad bought against the merchant's name. It could automatically resolve these mismatches by sending an email to the merchant's verified email address that says, "Hey, are you buying an ad with a new URL? If so, just reply to this email."

I don't know why Google doesn't do this. Maybe they make huge sums from these scam ads and they don't want to forego the revenue. Or maybe they just don't care.

Whichever it is, there's real consequences for this negligence by the internet's absentee landlord. Take abortions: fake abortion clinics – where pregnant women are bullied or tricked out of the abortions they're seeking – buy Google ads against the names of real abortion clinics. Google makes millions sending abortion-seekers to fake abortion providers:

https://pluralistic.net/2023/06/15/paid-medical-disinformation/#crisis-pregnancy-centers

Google started off as the ideal "intermediary" – the fancy economist's term for a "middleman." They took as their duty to figure out the best websites for you to look at based on your interests, serving as an honest broker between internet users and internet publishers. In the quarter-century since the company's founding, as it transformed itself into a monopolist, it developed the curse of every intermediary: it got Main Character Syndrome.

This is Tim Wu's formulation: the reason for an intermediary existence is to serve the parties to the transaction. Ebay says it exists to connect buyers and sellers, Uber is supposed to connect drivers and riders, dating sites are supposed to connect people with their love-matches. But intermediaries are cursed with an enviable position: by dint of sitting between these different groups of people, the intermediary learns everything about both sides of the transaction, while each side only knows about its own position.

Amazon knows the price you're willing to pay, it knows who's set the lowest price, and it knows how many identical items that match your query are for sale. But the sellers don't know any of that, and you only know some of it. By capitalizing on that information (rather than using it to efficiently match buyers and sellers), Amazon can match you with the sellers willing to pay the highest junk fees, rather than the ones who offer the best price for the best goods:

https://pluralistic.net/2023/11/03/subprime-attention-rent-crisis/#euthanize-rentiers

This is Wu's Main Character Syndrome in action. Once Amazon attains a dominant market share, it can maximize its own welfare at the expense of its buyers and sellers, transforming itself from a helper to a parasite:

https://www.lawfaremedia.org/article/lawfare-daily–tim-wu-on–the-age-of-extraction

Google says it wants to "organize the world's information and make it universally accessible and useful," but every dime it spends fighting fraud (a critical part of this mission!) is a dime it can't spend on stock buybacks, executive compensation and AI servers. "Organize the world's information and make it universally accessible and useful" is the mission of a good intermediary; "do the absolute minimum to fight fraud" is the mission of a formerly good intermediary with terminal Main Character Syndrome.

Google keeps finding ways to expose its users to fraud while lining its own pockets. That restaurant markup scam that caught me in 2023? Three years later, it's way worse.

San Francisco City Attorney David Chiu just filed suit against GuestReservations.com, BookOnline.com and Booking Holdings for running a massive version of the restaurant menu scam – one that extracted millions from people booking hotel rooms:

https://www.kron4.com/news/bay-area/alleged-sf-hotel-booking-scam-had-up-to-85-markup-fees-city-attorney/

Here's how the scam worked: these companies put up websites with deceptive URLs, like SanFranciscoMarriott.GuestReservations.com, and then bought the associated Google ad-word ("San Francisco Marriott"). At the top of Google searches for "San Francisco Marriott booking" was the ad for SanFranciscoMarriott.GuestReservations.com. This site would sell you a room at the Marriott, at a markup of 35% to 85%.

This is a pure ripoff. If Google had served the correct result at the top of the page – if it had used its own database of confirmed merchants and their associate websites to validate its ads – then people booking hotels would have saved 35% to 85% on their rooms.

City Attorney Chiu says that the perps here registered domains for all kinds of hotels, even tiny ones in small towns, all over America. That means that it's not just visitors to San Francisco who got screwed by these creeps – it's also San Franciscans who booked hotel rooms around the country.

Google bears the lion's share of the blame here, but Visa and the other credit card companies are critical to these scams. Card companies allow merchants to set terms of service that refuse refunds under almost any circumstances, and, more often than not, the card issuers side with the merchants over their own customers when they call to cancel a charge from one of these scammers.

I discovered this for myself when I was tricked into buying theater tickets from a ripoff site that had registered the URL of the show I wanted to go to. I figured out that I'd been rooked within a minute of clicking the buy button, but it took months and multiple appeals – and ultimately a threat to cancel my credit card – to get Visa to refund me.

Visa – another bloated monopolist with terminal Main Character Syndrome – can see that it has merchants who generate zillions of appeals and charge-backs because they run scam businesses like these. They could treat these merchants as the fraudsters they are, but because the crooks wreathe themselves in gauzy excuses and lengthy terms of service, Visa enables these massive, nationwide cons.

Google, Visa and the other monopolists who serve as de facto regulators for our society have arrogated to themselves the power to observe every transaction and block the obvious scams. We pay for their failure to take minimal, obvious steps to protect us from the scammers who thrive on their platforms.

Why should they? They're the main characters. They're Bizarro-world spidermen, whose great power confers no responsibility.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Steve Ballmer: DEVELOPERS DEVELOPERS DEVELOPERS DEVELOPERS DEVELOPERS http://www.ntk.net/ballmer/dancemonkeyboy.mpg

#15yrsago HOWTO E-Z realistic corpse from a cheap plastic skeleton https://propnomicon.blogspot.com/2011/08/quick-and-dirty-corpses.html

#15yrsago $300 Million Button: making customers create logins to buy cost etailer $300M/year https://centercentre.com/

#10yrsago 1 billion computer monitors vulnerable to undetectable firmware attacks https://www.defcon.org/html/defcon-24/dc-24-speakers.html#Cui

#10yrsago Stiglitz quits Panama’s official money-laundering panel over internal sabotage https://www.reuters.com/article/us-panama-tax-idUSKCN10G24Z/

#10yrsago BBC will use surveillance powers to sniff Britons’ wifi and find license-cheats https://web.archive.org/web/20160806155022/https://www.telegraph.co.uk/news/2016/08/05/bbc-to-deploy-detection-vans-to-snoop-on-internet-users/

#10yrsago How and why to short Uber https://qz.com/707947/investors-have-placed-a-one-way-bet-on-uber-which-made-us-want-to-figure-out-a-way-to-short-it

#5yrsago Facebook's official disinformation research portal is a bad joke https://pluralistic.net/2021/08/06/get-you-coming-and-going/#potemkin-research-program

#5yrsago Scammers sell griefers social media banning services https://pluralistic.net/2021/08/06/get-you-coming-and-going/#curse-of-bigness

#1yrago Which jobs can be replaced with AI? https://pluralistic.net/2025/08/06/unmerchantable-substitute-goods/#customer-disservice

Upcoming appearances (permalink)

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A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing:

  • β€œOnce Is Enemy Action,” a science fiction novel about the origins of modern technofascism. Today's words: 623 (1336 total).

  • "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

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