[Essay]
Talking About Soy Boys All the Time Is Weird, Actually
The barrage of testosterone-based attacks on Democratic Senate nominee James Talarico don’t seem to have done much. A new poll out this week from Slingshot Strategies shows Talarico up five points over Republican opponent Ken Paxton, and he’s been even or ahead in four of the seven polls conducted since Paxton secured the nomination in May and launched a general election ad accusing Talarico of being too “low-T for Texas.”
At the time, there was a multi-pronged, coordinated effort from state and national Republicans to paint Talarico as effeminate and, bizarrely, transgender. RNC chair Joe Gruters: “Tala-freako is a creep. He’s a vegan. He thinks God is nonbinary. He wants to mutilate children.” White House adviser and Famously Normal Guy Stephen Miller called him the Democrats’ “first transgender senate candidate” and told Fox News his blood was made of soy milk. President Trump himself referred to him as “this transgender, this guy running in Texas” who “wears a mask all the time.”
Interestingly, Republicans don’t really seem to have duplicated this messaging in other midterms races. Instead, they’ve used the electoral victories of several progressives and democratic socialists as an opportunity to wield the “Democrats are communists” cudgel. That’s the line Trump and co. have trotted out in swing states and against other high-profile Democratic candidates like Sen. John Ossoff (D-GA).
If all of this feels a bit desperate, that’s because it is. But voters don’t really seem to be buying it. Trump’s approval rating is at a record low. Ossoff is polling ahead in Georgia, while his Republican opponent Mike Collins and Paxton, both of whom likely owe their nominations to last-minute Trump endorsements, are mired in new scandals. Voters are angry about corruption, inflation, and the Iran War, and the Trump administration simply seems to be messing up on too many levels for voters to be distracted by the usual culture war red meat. Calling the libs “soy boys” and communists may get you a hit on Fox News, but it doesn’t necessarily resonate with regular people.
“People are catching onto the fact that these corny nicknames don’t lower the cost of groceries, don’t lower the cost of prescription drugs, don’t lower the price of gas,” as Talarico recently put it on MS Now. Not a bad line, nor was this: “When I first heard this low-T thing, I had to look it up. Guys my age aren’t really worried about that kind of thing.”
During the 2024 campaign, Minnesota Gov. Tim Walz went viral for calling out Republicans’ “weird” obsession with policing people’s bodies. Zohran Mamdani relentlessly focused on his proposals to make New York City more affordable when he was asked about Israel every five minutes during last year’s mayoral campaign.
It seems like a good 2026 strategy for Democrats might just be leading with charisma, kindness and a focus on policies that actually benefit peoples’ lives, while letting Republicans obsess over Communist takeovers and testosterone levels.