In 2018, hard seltzer was everywhere. White Claw took over coolers, bar menus, and party tables, and beer suddenly had real competition. So when Grant Wood—a brewmaster with decades of experience—floated the idea of nonalcoholic beer to major players like MillerCoors, it didn’t exactly land. Everyone was still riding the fizzy wave.

NA beer? That felt like a niche at best.

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