The executives argued that advertising isn’t the only path to monetization, and that there are alternative models that are feasible when it comes to monetization.

Bluesky is bringing “social vibe coding” to its experimental Attie platform, allowing users to create interactive experiences like games, quizzes, and websites that can tap into the social network's audience.

Bluesky says the process will still take 18-24 months, so don't expect your new, shortened 'bsky' handle any time soon.