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Donald Trump’s manic building and naming spree has been a core feature of his second term in office. And that’s saying something. Because if nothing else, you can’t say Trump hasn’t been active. There are wars, blowing up the international trade regime, the on-going attempted authoritarian takeover of the state, the bust-out rush to wrest as much money out of the presidency as he can, his significant role energizing the AI boom (and possible bust). But with all these things, the building and naming spree stands out, especially in 2026. I focus on this today. I return to this today because of news that Trump wants to turn his West Palm Beach golf club into a new Camp David, a permanent presidential retreat.

The details here are important. If Trump had some secluded property he wanted to donate to the federal government for this purpose, there might be some logic, though it’s hard to imagine Democrats wouldn’t put it up for sale at their first opportunity. What he wants to do is different. His plan is to donate a parcel of land at the private club for the Florida Camp David. So it’s really that future presidents would have there own private bungalow at Trump International Golf Club in Palm Beach. As an additional, rather comical, sweetener the club’s legal counsel, who is presenting the idea to Palm Beach County officials, says that future presidents will even be offered comped memberships to the club.