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Pluralistic: How an AI moratorium can save AI bosses (16 Sep 2026)


Today's links



Tenniel's 'Red Queen's Race' engraving from Carroll's 'Through the Looking Glass.' It has been altered so that the Red Queen and Alice now have the heads of 1940s pulp robots. The image has been hand-tinted.

How an AI moratorium can save AI bosses (permalink)

There's lots of reasons to believe the "hyperscaler" model of AI can never be profitable, and not just because of its gigantic expenditures and negative unit economics (the companies lose money with every new customer and every new use, and they lose more money with each generation of their products):

https://pluralistic.net/2025/09/27/econopocalypse/#subprime-intelligence

The industry strenuously denies this, of course. They insist that they are only days away from turning their balance sheets right side up. All they have to do is fix those unit economics, then they can make back the cost of producing their models by selling access to them. The problem is that the evidence for those improving unit economics is weak, while the evidence that they're faking their finances is very strong:

https://www.wheresyoured.at/exclusive-openai-financials/

Same goes for the claims that these companies are already profitable. Dig into those claims and you'll learn they depend on a new, special meaning of "profitable" that does not match the generally accepted accounting procedures (GAAP) definition, which is to say, these companies are claiming that they are so cool that their profitability can only be measured using a novel, secret form of mathematics:

https://futurism.com/future-society/anthropic-claude-profit-ai-safety-development-finances

This is the same wheeze that Softbank tried with Wework. Speaking in my capacity as an author of internationally bestselling technothrillers about accounting fraud, I can tell you that it was accounting fraud then, and it's accounting fraud now:

https://www.ndtv.com/world-news/how-wework-went-from-being-47-billion-start-up-to-bankrupt-in-3-years-4552627

But let's give the AI bosses a momentary benefit of the doubt and stipulate that they are on the verge of acquiring positive unit-economics, which will let them start to pay off the massive expenditures they incurred by training their models and enter their long-anticipated profitability phase, when the money-furnaces they've been running for years turn into money printers, to the delight of the investors who've supplied the vast bales of $100 bills the companies have been shoveling into their models' coalboxes for years now.

Basically, they're saying, "Sure, it cost us a lot to get these rails laid, but now that the railroad is complete we can start running cars over them and make a profit." Unfortunately (for bosses and investors), this proposition is every bit as dubious as their claims to improving unit economics.

To understand why, just look at what happened the last time Anthropic shipped a major Claude update. Virtually overnight, all of OpenAI's best customers stopped paying for ChatGPT and started paying for Claude. That's because chatbots have very low switching costs: going from one chatbot to another costs almost nothing:

https://www.businessinsider.com/why-ai-startup-founder-switched-chatgpt-to-claude-2026-3

Everyone using AI knows this to be true. When I walked the floor at CES last year, I asked every AI-powered gadget maker, "What will you do if your chatbot provider jacks up their prices?" and to a one, they said, "No problem, we've designed this thing so that we can switch chatbots with the click of a mouse":

https://www.youtube.com/watch?v=WfhELBX8Jbs

That means that you can't just "build the railroad and run the cars over it." The minute you finish your railroad, your rivals will announce that they've got a new, adjacent railroad that's even faster than yours, and you will have to get to work laying another set of tracks to support even faster trains.

This is a disaster all around: the AI companies are locked in a Red Queen's Race, a fatal beggar-thy-neighbor doom-loop. The only way they could escape that trap is by signing a nonaggression pact amongst themselves promising not to compete anymore. But there's two giant problems with this: first, it is incredibly, fantastically illegal under antitrust law, because it represents a conspiracy among the dominant players to cease to compete with one another, and; second, it leaves the field open for the further development of Chinese "open weight" models that customers can run on their own modest, low-powered computers, which are presently lagging the US "frontier models" by a mere four months:

https://arstechnica.com/ai/2026/09/exclusive-open-chinese-models-close-gap-with-silicon-valleys-frontier-ai-models/

Even if you don't trust Chinese models, you can extract their training through a process called distillation and transfer them to models you do trust:

https://www.anthropic.com/news/detecting-and-preventing-distillation-attacks

But what if there was a way for the AI companies to get government permission to violate antitrust law and cease to compete with one another, and secure a ban on the use of Chinese open weight models? Turns out, there is a way to call time on the Red Queen's Race: merely insist that you are on the verge of teaching so many words to the word-guessing program that it will wake up and devour us all, and call for a ban on "superintelligence":

https://www.foxbusiness.com/technology/microsoft-ceo-says-superintelligence-must-remain-under-human-control

Once the government stipulates that "superintelligence risk" is an existential crisis, it must grant the hyperscalers a consent decree absolving them from any violations of antitrust law stemming from a conspiracy to halt direct competition with one another:

https://stephaniekelton.substack.com/p/brer-rabbit-and-ai-extinction

Freaking out about "superintelligence" is a canonical example of "criti-hype," where critics repeat boosters' claims but append, "(and that's bad)" to them:

https://peoples-things.ghost.io/youre-doing-it-wrong-notes-on-criticism-and-technology-hype/

Remember, the tech giants want to stop competing. Mark Zuckerberg and Sudar Pichai colluded to rig the ad-market with a secret program called "Jedi Blue":

https://en.wikipedia.org/wiki/Jedi_Blue

Every year, Google sends Apple a bribe of more than $20b in exchange for Apple not entering the search market:

https://appleworld.today/2025/09/google-wont-be-barred-from-entering-into-search-agreements-with-companies-like-apple/

And the biggest tech companies in the world had a secret "no poach" agreement where they illegally promised not to try to hire one another's top engineers by offering them raises:

https://chicagounbound.uchicago.edu/law_and_economics/1033/

The only thing Peter Thiel hates more than the Antichrist (spoiler, he's just talking about Greta Thunberg) is "wasteful competition":

https://www.youtube.com/shorts/WmRC_NQh6aQ

When an industry that is eating itself alive through "hyperscaling" demands that the government bless a conspiracy to halt competition and ban open source alternatives, you should be suspicious. When that industry is pursuing a venture that has lost more money than any other venture in human history, you should be very suspicious, especially when its "rogue AI hacking" story turns out to be a story about how a hacking tool did exactly what it was designed to do:

https://pluralistic.net/2026/09/12/god-in-the-box/#llms-are-fake

Peter Thiel is right: AI is full of wasteful competition, but not because competition is a waste – rather, it's because the companies are competing to convince people to use their expensive products for the cheapest applications.

Elon Musk's SpaceX IPO depended on him losing billions of dollars by letting the world's stupidest chuds produce mountains of child porn and images of Sonic the Hedgehog with giant boobs. That is indeed wasteful (and reprehensible).

That doesn't mean we should allow the AI companies to get the government to bless their conspiracy in restraint of trade; rather, it militates for having the government investigate them for securities fraud, trafficking in child sex abuse material, election finance violations, and a long list of other crimes and misdemeanors.


Hey look at this (permalink)



A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrago Flash Worms: Thirty Seconds to Infect the Internet https://web.archive.org/web/20011024012950/http://www.silicondefense.com/flash/

#20yrsago This Film is Not Rated – must-see doc about MPAA ratings https://memex.craphound.com/2006/09/16/this-film-is-not-rated-must-see-doc-about-mpaa-ratings/

#15yrsago Chinese netizens angered by β€œprincelings” β€” spoiled children of the rich and powerful https://edition.cnn.com/2011/09/16/world/asia/china-elite-children/index.html?iref=allsearch

#15yrsago LibDems get to vote on copyright reform, but who inserted the clause saying downloading should be a criminal act? https://www.theguardian.com/technology/2011/sep/16/libdems-vote-copyright-reform

#15yrsago Insurer: music-festival tragedy caused by illegal downloading https://twitpic.com/6l5ap2

#10yrsago US religion is worth $1.2T/year, more than America’s 10 biggest tech companies, combined https://web.archive.org/web/20161019095803/http://www.religjournal.com/pdf/ijrr12003.pdf

#10yrsago Geographically representative map of the London Underground https://web.archive.org/web/20240813111321/https://www.citymonitor.ai/analysis/map-londons-tube-shows-disused-stations-track-layout-and-more-2429/

#10yrsago Republican election officials block restrictions on foreign spending in US elections https://web.archive.org/web/20160916181403/https://theintercept.com/2016/09/16/fec-republicans-kill-attempt-to-block-foreign-money-in-u-s-elections/

#10yrsago Tommy Chong asks Obama to pardon him for his bullshit drug paraphernalia bust https://web.archive.org/web/20210720131834/https://www.hollywoodreporter.com/lifestyle/lifestyle-news/tommy-chong-seeks-obamas-pardon-928962/

#10yrsago Week two for the largest prison strike in US history https://web.archive.org/web/20160916143157/https://theintercept.com/2016/09/16/the-largest-prison-strike-in-u-s-history-enters-its-second-week/

#5yrsago Criminal entrepreneurship in Mexico’s high-tech drug cartels https://web.archive.org/web/20160917133449/https://motherboard.vice.com/read/how-drug-cartels-operate-like-silicon-valley-startups

#1yrago No such thing as selective censorship resistance https://pluralistic.net/2025/09/16/too-many-throats-to-choke/#pluralism-is-resiliency


Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.



A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)



A grid of my books with Will Stahle covers..

Latest books (permalink)



A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027
  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027



Colophon (permalink)

Today's top sources:

Currently writing:

  • β€œOnce Is Enemy Action,” a science fiction novel about the origins of modern technofascism. Today's words: 555 (15487 total).
  • "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING


This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.


How to get Pluralistic:

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Pluralistic.net

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https://pluralistic.net/plura-list

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https://mamot.fr/@pluralistic

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https://bsky.app/profile/doctorow.pluralistic.net

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

Pluralistic: The ordinariness of evil (19 Aug 2026)


Today's links



A giant killer pulp robot bestriding a 17th century map of the world, against an illustrated backdrop of the stars and planets and spaceships from an early 20th century picture-book.

The ordinariness of evil (permalink)

Maybe it seems weird that AI bosses won't stop publicly rending their garments about the terrible potential of their products, from the jobspocalypse that will ensue when AI can do our jobs better than us, to the impending moment when the word-guessing programs learn too many words, wake up and turn us all into paperclips.

It seems weird that they won't stop fretting about this terrible potential – until you realize that every public pronouncement about this terrible potential is also a public boast about its potential, period.

That's very, very important, because all AI really has is potential. Actual, existing AI is useful at the margins, if you're already a skilled practitioner who can discern correct from incorrect outputs, and if you integrate AI judiciously so that it doesn't overwhelm your ability to pay attention to those outputs and apply your discernment to them:

https://pluralistic.net/2026/07/28/hitl-ers/#ai-ai-oh

In other words, AI is mostly a novelty, a heavily subsidized toy that produces little more than distraction. Where AI does produce value, that value is comparable to a plug-in, a new feature for your word processor or image/sound/video-editing package that might help you do your job somewhat better, or it might not.

That doesn't make AI useless, it just makes it a normal technology: useful for some, useless for others, capable of being abused and likely to waste a lot of time when used unwisely:

https://www.normaltech.ai/

Normal technologies are fine. But normal technologies do not warrant the massive economic and political commitments that have been bestowed upon AI: a trillion dollars in the past year alone, and the world's civil servants fired en masse and replaced with AI:

https://pluralistic.net/2026/05/13/vibe-governance/#k-hole

The people who have committed our society and its resources to an all-or-nothing bet on AI will tell you that AI is the everything machine, but when pressed, they will confess that AI is about to become the everything machine, for example, once AI starts doing AI research, a thing that AI cannot do:

https://www.normaltech.ai/p/ai-agents-cant-yet-do-open-ended

This is a civilizational act of Magic Underpants Gnomery, and every day that it goes on is a day when more economic, climate and political costs of AI are imposed on all of us. Scientific journals, open source repositories and even science fiction magazines are being overwhelmed by slop, whose perpetrators and apologists insist that soon, AI will realize its potential and the slop will be transformed into gold.

That's why AI bosses are so committed to talking up AI's destructive potential: because destructive potential is nonetheless potential. The moment we stop believing in that potential is the moment that we stop supplying AI companies with bales of cash to shovel into their money-furnaces so that they can afford to sell hundred dollar bills for a dollar each to Elon Musk cultists who want to generate child porn and pictures of Sonic the Hedgehog with giant boobs.

AI does have destructive potential. It has the potential to destroy the productive economy when an AI salesman convinces your boss to fire you and replace you with chatbots that can't do your job:

https://pluralistic.net/2025/03/18/asbestos-in-the-walls/#government-by-spicy-autocomplete

AI has destructive potential because bosses are trapped in a prisoner's dilemma where none of them can admit that the money they've spent – and the jobs they've destroyed – chasing AI has been wasted, and so other bosses bet even harder:

https://pluralistic.net/2026/08/01/dare-snot/#i-will-fucking-piledrive-you-if-you-mention-ai-again

AI has destructive potential because the data-center bubble has convinced credulous town officials to throw out environmental and planning review, seize people's home and farms, and carpet the countryside with giant data centers (many of which will never be built):

https://www.404media.co/people-hate-datacenters-survey-finds/

AI has destructive potential because it is consuming scarce water and energy and emitting gigatons of carbon:

https://www.404media.co/even-the-u-s-government-says-ai-requires-massive-amounts-of-water/

This is the destructive potential we need to be hammering at, because this isn't the kind of destructive potential that translates into productive potential that will someday make the AI bet pay off. Quite the opposite: this is all about the potential of AI to destroy the economy and consume your retirement savings:

https://www.thebulwark.com/p/congrats-youre-about-to-unwittingly-make-elon-musk-trillionaire-spacex-ipo-index-funds

Just as importantly: we have to stop amplifying tech bosses' chosen narratives about their products' destructive potential, because this helps them raise more money and do more terrible things. Bernie Sanders needs to stop insisting that the US government should own 50% of the money-losingest corporations the world has ever seen and start talking about how they will not get a government bailout when their investment bubble bursts. We need to stop talking about AI "haves" who will enjoy the awesome potential of AI, and AI "have-nots" who will fall behind.

We need to stop talking about "AI safety" and the possibility of "rogue AI" destroying the world. When an AI company's security tool "escapes containment" and hacks someone else's servers, we need to ask the company "Why do you suck so bad at building secure sandboxes for your hacking tools?" rather than "Why are your hacking tools so amazingly powerful?"

Above all, we need to stop talking about AI as exceptional. AI is normal. A normal technology has some uses, but isn't useful for all things and all people. A normal technology isn't inevitable, it's something you decide whether you want to use or not.

Treating AI as unexceptional is the best way to halt the destructive march of AI companies and their impact on jobs, the climate and the economy. But treating AI as unexceptional requires that we stop talking about AI as if it were exceptionally evil. Yes, some people who use AI experience severe mental problems, but that's not because AI is a Lovecraftian horror that destroys your brain and your capacity for rational thought if you use it. It's not a basilisk. AI is like a carny ride that triggers cardiac events in riders who never knew they had a problem because they never experienced those particular g-stresses – it's not something that induces vulnerability, it's something that triggers vulnerability:

https://pluralistic.net/2026/06/03/mission-space/#gsd

Using AI doesn't make you evil, nor does it risk your sanity – no more than doing any of the other dangerous, compromised, unsustainable things that constitute our daily lives in this fraught moment. The world will be better off when the AI companies are bankrupt and their servers are sold off at ten cents on the dollar – but using those servers to run open models in modest, careful ways won't infect you with their wickedness. They are not stained with communicable sin. They're just computers. They are unexceptional.

One way for a technology to be normal is for it to be produced and marketed by an awful corporation that wants to do terrible things. This isn't to say that "all technologies are dual use, and you have to take the good with the bad." That's the inevitabilist argument of vulgar Thatcherites who insist – as Margaret Thatcher did – that "there is no alternative," and we have to accept their abuse if we want to reap the benefits of the technology.

The normal way to deal with this is to reject vulgar Thatcherism in favor of heroic Gibsonism, thundering William Gibson's rallying cry, "the street finds its own use for things," as we seize the means of technology and use it in the ways that benefit us, while restricting, banning, or blocking the uses that harm us:

https://pluralistic.net/2026/03/17/technopolitics/#original-sin

To treat AI as exceptionally evil is to elevate the mediocrities who run AI companies to super-villain status, a status in which they positively revel. A serial liar like Sam Altman will someday trip over his own dick and end up in a cell for securities fraud – unless we keep exalting his evil to Satanic scale, in which case he might make himself "too big to jail":

https://time.com/article/2026/05/26/sam-altman-ai-job-losses-openAI-/

Altman is a con-man and a stock swindler, not a super-genius. The more we describe his products as possessing a special kind of durable evil that will endure even after his company fails and he is condemned to history's ash-heap, the more we help Altman raise money for his chatbot Ponzi. Normal technology isn't a cursed artifact. That's something you find in a lich-king's tomb. We need to stop helping Altman burnish his reputation as a lich-king and stop treating AI like it's magic.

There's a technical term for the kind of tech criticism that inadvertently helps tech bros sell their swindle: "criti-hype," Lee Vinsel's term for "tak[ing] the sensational claims of boosters and entrepreneurs, flip[ping] them, and start talking about 'risks'":

https://peoples-things.ghost.io/youre-doing-it-wrong-notes-on-criticism-and-technology-hype/

In other words, to commit criti-hype is to repeat the marketing claims of people like Sam Altman and then add, "(and that's bad)" in parentheses at the end. These guys – these terrible, mediocre, boring-ass losers – are bullshit factories, ejecting fountains of nonsense about AI. The right way to criticize them is to point out that they're lying – not to repeat their lies as warnings.


Hey look at this (permalink)



A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Dot-com crash toilet paper https://web.archive.org/web/20010822220826/http://news.cnet.com/news/0-1007-200-6908350.html

#25yrsago Associated Press says a single sentence excerpt is not fair use https://web.archive.org/web/20050717075914/http://www.infoanarchy.org/?op=displaystory;sid=2001/8/17/202249/240

#15yrsago German Pirate Party poised to win first federal election https://torrentfreak.com/german-pirate-party-on-course-to-election-win-110820/

#15yrsago Understanding the Nym Wars https://epeus.blogspot.com/2011/08/google-plus-must-stop-this-identity.html

#15yrsago Journalism school teaches students pre-digital newspaper production techniques https://journoterrorist.com/2011/08/02/paperball2/

#15yrsago 90 percent of US net users don’t know from crtl-F https://www.theatlantic.com/technology/archive/2011/08/crazy-90-percent-of-people-dont-know-how-to-use-ctrl-f/243840/

#15yrsago Bruce Sterling’s Augmented Reality project https://web.archive.org/web/20110827010512/https://www.wired.com/beyond_the_beyond/2011/08/augmented-reality-science-fiction-writer-becomes-augmented-reality-developer/

#10yrsago Woman sues cops because they destroyed her empty house, thinking a suspect was hiding in it https://www.techdirt.com/2016/08/19/woman-sues-after-police-destroy-her-home-during-10-hour-standoff-with-family-dog/

#10yrsago US Army committed $6.5 trillion in accounting fraud in one year https://www.reuters.com/article/us-usa-audit-army-idUSKCN10U1IG/

#10yrsago Candid Republican operators admit that voter ID laws are about disenfranchisement https://www.brennancenter.org/our-work/research-reports/when-politicians-tell-truth-voting-restrictions

#1yrago Become unoptimizable https://pluralistic.net/2025/08/20/billionaireism/#surveillance-infantalism


Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.



A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)



A grid of my books with Will Stahle covers..

Latest books (permalink)



A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027
  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027



Colophon (permalink)

Today's top sources:

Currently writing:

  • β€œOnce Is Enemy Action,” a science fiction novel about the origins of modern technofascism. Today's words: 531 (7157 total).
  • "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING


This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.


How to get Pluralistic:

Blog (no ads, tracking, or data-collection):

Pluralistic.net

Newsletter (no ads, tracking, or data-collection):

https://pluralistic.net/plura-list

Mastodon (no ads, tracking, or data-collection):

https://mamot.fr/@pluralistic

Bluesky (no ads, possible tracking and data-collection):

https://bsky.app/profile/doctorow.pluralistic.net

Medium (no ads, paywalled):

https://doctorow.medium.com/

Tumblr (mass-scale, unrestricted, third-party surveillance and advertising):

https://mostlysignssomeportents.tumblr.com/tagged/pluralistic

"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

Pluralistic: Criticizing the everything machine (06 Jun 2026)


Today's links



A medieval one-man band standing on a crate; his head has been replaced with the head of a killer robot. Observing him are a cluster of critics, who are variously gesticulating wildly, peering disapprovingly, looking on in amusement, etc. The background is a phantasmagoric cloudscape.

Criticizing the everything machine (permalink)

"Gish Gallop" is the debating term for an opponent who makes so many claims that "it's impossible to address them in the time available" (it's named for Creationist Duane Gish, who was notorious for this tactic):

https://en.wikipedia.org/wiki/Gish_gallop

I think about the Gish Gallop whenever I'm asked to comment on AI.

Here's a recent example: last week, I had a pre-interview call with a radio producer who wanted me to come on a 13-minute segment to discusses "whether there's a problem with AI governance?"

I asked what the show meant by that: was it whether regulation of AI in commercial or public sector decision-making needed more oversight? Was it that the siting and provisioning of data-centers needed more democratic accountability? Was it that workers deserved more of a say in AI's impact on labor markets? Was it that customers and/or audiences should be able to opt out of AI customer service and AI slop? Was it about whether we needed some kind of system to prevent "runaway AI," in the event that we teach so many words to the word-guessing program that it wakes up, becomes God, and turns us all into paperclips?

"Oh," the producer said, "all of that."

In 13 minutes.

You see the problem, right? The AI industry has made so many claims about its past, present and future that it's almost impossible to have a reasonable critical conversation about it:

https://bsky.app/profile/petermiles.eurosky.social/post/3mnffjqczjs2t

Shortly after I did the radio show, a newspaper editor who'd heard my segment got in touch to ask me if I'd write an 800-word op-ed about the subject, and also, could I address claims that "AI is the next Industrial Revolution?"

In 800 words:

https://www.telegraph.co.uk/news/2026/06/04/ai-is-the-greatest-money-wasting-scheme-humanity-has-ever-i/

I keep finding myself on stages or panels where an AI-struck person says something like, "AI is the next industrial revolution. It will change everything we do. It will let anyone create important works of art. It will cure cancer. It will take us to space. It will solve the climate crisis."

Or sometimes it's an AI critic, but that person's criticism is really more "criti-hype," which is when you accept tech industry hype claims at face value, and then criticize them rather than questioning them:

https://peoples-things.ghost.io/youre-doing-it-wrong-notes-on-criticism-and-technology-hype/

AI criti-hype might ask what we'll do once AI takes all our jobs, or what we'll do when AI replaces the government or teachers or doctors, or what we'll do when AI can bypass our critical faculties and brainwash us or drive us all mad.

What do you say to that? I usually start by talking about whether there's any economic basis for keeping the AI servers running. AI is – by far – the money-losingest venture in human history, and it's practically impossible to overstate just how bad the AI business is. Not only does AI have terrible unit economics, those unit economics are getting worse over time:

https://pluralistic.net/2026/05/26/the-ai-will-continue/#until-morale-improves

AI's happiest customers cite cost-benefit calculations that depend on truly unimaginable subsidies from the AI companies, who are basically selling $100 bills for $5 apiece. It would be pretty amazing if you couldn't find people who'd extol the virtues of this arrangement. But when AI companies try to raise the price of those $100 bills to, say, $20 apiece, those ecstatic customers fly into a rage and start loudly proclaiming that AI is so inefficient that they will lose money on this arrangement:

https://www.msn.com/en-us/money/markets/uber-ceo-says-other-execs-are-lying-about-ai-they-say-it-ll-be-fine-publicly-but-privately-admit-millions-of-jobs-are-gone/ar-AA1Z9QMv

Now, it shouldn't fall to me, a card-carrying member of the Democratic Socialists of America, to point out that capitalist enterprises require profits to be sustainable. You can't keep a business afloat by selling $100 bills for $5, nor for $20. You can't even make a profit selling $100 bills for $100 apiece! For a company to succeed, it needs to take in more than it expends.

AI is a money-furnace, and AI hustlers are clearly on the hunt for a way to force all of us to feed every dime we've got to it. Elon Musk's (now scuttled) gambit to make every pension saver in America bail out Grok (and Twitter, but at a mere $44b, the losses from Twitter are dwarfed by the titanic losses from Grok) was the most ambitious and shameless population-scale bag-holder scheme, but it's not the only one:

https://www.reuters.com/business/finance/sp-global-keeps-fast-entry-proposal-unchanged-spacex-listing-looms-2026-06-04/

So before we ask about the capabilities AI will acquire in the future, we should at least give some consideration to the question of whether anyone will be willing to fund the development of those capabilities, and if so, where the money would come from? Likewise, before we ask whether AI can perform adequately in a job, we should at least consider the possibility that the company that sells that AI tool will be bankrupt in a year or two. When we fight about data-center buildout, we mostly talk about the (considerable) environmental downsides to them – but what about the question of what we will do with these data-centers after their owners go bankrupt, possibly even before they can be provisioned with electricity? How many laser-tag arenas do we actually need?

This is just one example of the questions that you could spend days unpacking, which make many of the other questions about AI a little silly. Like, even if you think there are limitless returns to scale for creating new AI capabilities, which means that if we keep the money-furnace burning it's only a matter of time until it powers a cure for cancer and the end of the climate emergency, how much money do we need to shovel into the furnace before that happens, and where will it come from? There are plenty of cancer researchers who have promising approaches they haven't been able to pursue due to funding shortfalls.

Unless there's some way to estimate how much money we have to give to AI companies before they cure cancer, we should at least consider the possibility that the true sum is "more money than exists now and that will ever exist." We should also consider that whatever benefits to cancer research that AI might deliver could come with a higher price-tag than the promising cancer research we're dropping because we can't find far more modest sums.

Likewise, it may be that the amount of CO2 that AI will generate before it "solves climate change" will render Earth permanently unfit for humans, consuming the only habitable planet capable of sustaining human life in the known universe. I mean, I suppose that's one way to "solve" climate change, but it's a pretty drastic solution.

My next book (out later this month) is The Reverse Centaur's Guide to Life After AI. I wrote it because I was frustrated by other people demanding that I talk to them about AI, and then offering me 800 words or 13 minutes to address fifty nebulous, poorly supported claims about AI:

https://us.macmillan.com/books/9780374621568/thereversecentaursguidetolifeafterai/

Shortly after writing the book, I turned it into a lecture:

https://pluralistic.net/2025/12/05/pop-that-bubble/#u-washington

Now that I'm about to go out on the road with the book, I find myself frustrated anew by the need to try and pull together a compact way to address the broad, incoherent claims the industry uses to keep its bubble inflated and the money furnaces roaring. The series of essays I've developed here on Pluralistic are part of that effort:

https://pluralistic.net/2026/05/27/unnecessariat/#rubbuts-stole-my-jerb

But it occurred to me that this whole enterprise of making sense of AI needs to be framed in the context of the messiness of AI itself, and AI boosters' overwhelming, promiscuous and disjointed Gish Gallop.


Hey look at this (permalink)



A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#20yrsago UK Parliament report damns DRM, calls for limits https://web.archive.org/web/20060615115510/http://www.openrightsgroup.org/2006/06/05/launch-of-the-apig-report-on-drm/

#20yrsago Colbert’s Knox College commencement speech https://web.archive.org/web/20111228135413/http://departments.knox.edu/newsarchive/news_events/2006/x12547.html

#15yrsago Counterfeiting can be good for luxury goods sales https://web.archive.org/web/20110602061646/http://www.slate.com/id/2294927/

#15yrsago HOWTO make a Joule Thief and get all the power you’ve paid for https://www.instructables.com/Make-a-Joule-Thief/

#15yrsago School suspends student for refusing to remove personal animation from YouTube, threatens other students for petitioning on his behalf https://web.archive.org/web/20110603041200/https://www.theglobeandmail.com/news/national/toronto/student-cites-freedom-of-speech-after-suspension-for-online-videos/article2043954/

#5yrsago Recommendation engines and "lean-back" media https://pluralistic.net/2021/06/05/lean-back/#lean-forward


Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.



A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)



A grid of my books with Will Stahle covers..

Latest books (permalink)



A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Reverse-Centaur's Guide to AI," a short book about being a better AI critic, Farrar, Straus and Giroux, June 2026 (https://us.macmillan.com/books/9780374621568/thereversecentaursguidetolifeafterai/)
  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2026

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027



Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Third draft completed. Submitted to editor.

  • "The Reverse Centaur's Guide to AI," a short book for Farrar, Straus and Giroux about being an effective AI critic. LEGAL REVIEW AND COPYEDIT COMPLETE.
  • "The Post-American Internet," a short book about internet policy in the age of Trumpism. PLANNING.

  • A Little Brother short story about DIY insulin PLANNING


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