BRUSSELS — Europe’s biggest media companies have asked regulators in Brussels and London to stop Meta from introducing new terms they say would let it copy publishers’ websites to build artificial intelligence, as a backlash that began in the U.S. spreads across Europe.

In a letter Monday, the European Publishers Council, whose members include POLITICO’s owner Axel Springer, called on EU competition boss Teresa Ribera and tech chief Henna Virkkunen to press Meta to put the terms on hold before they take effect Oct. 30.

The group wants Brussels to check them against EU copyright and competition law, and has requested an urgent meeting with the teams of both commissioners.

“The Commission remains committed to ensure that Meta’s practices fully comply with all applicable obligations under EU law, including competition rules and the Digital Markets Act,” Commission spokesperson Ricardo Cardoso told POLITICO, referring to the EU’s rulebook for Big Tech. He said Brussels was aware of both Meta’s changes and publishers’ concerns.

The U.K. competition watchdog has moved as well. British publishers have complained to the Competition and Markets Authority that Meta is so dominant they are compelled to accept its terms. 

The watchdog’s chief, Sarah Cardell, told British lawmakers on Tuesday that it had asked Meta to explain the changes and would meet the company on Wednesday. She named Meta as a possible candidate for Britain’s new rules for tech giants.

The terms cover businesses that use Meta’s tools to run Facebook pages, Instagram accounts or ads, which includes almost every newsroom. 

The fight began in the U.S. last week, when Nieman Lab, a journalism research outlet at Harvard, reported on the terms after receiving a tip from a small business owner.

As first written, they let Meta send automated programs to copy websites linked to those accounts and use the material to “train” its products, Nieman Lab concluded. There is no opt-out, and a business that continues to use Meta’s tools after Oct. 30 will be deemed to have consented.

Publishers say the terms would hand Meta content for free that other AI companies pay to license.

Rapid reaction

On Friday, Meta communications chief Andy Stone responded on X that the Nieman Lab report was “false” and that there was “no change to how Meta uses web crawlers.”

Stone said the update aimed to let Meta pull accurate product information from shopping sites for ads, not to scrape news sites. The company also said the crawling language already existed in other Meta terms and was just being gathered in one place.

Late Friday, however, Meta revised the terms and deleted the word “train,” saying the terms cover only its advertising and business products.

“We’ve heard you and want to clarify,” a spokesperson for Meta told POLITICO over the weekend, adding the change was “not about scraping news sites.”

Publishers say that changes little, however. 

Meta has given them verbal assurances that they can keep using its tools without surrendering their content to AI, but the terms themselves don’t guarantee that, the European Publishers Council’s letter says.

“Meta’s supposed Friday night correction is a farce,” said Jason Kint, who heads Digital Content Next, a U.S. publisher group whose members include Axel Springer. “Exactly what you’d expect from a gatekeeper notorious for abusing its market power.”

Others have gone further. 

“This is unscrupulous theft,” Germany’s newspaper and magazine associations said in a joint statement on Tuesday. They want Brussels to block the terms while it reviews them, warning that once articles are copied into AI systems, they can’t be clawed back.

Joseph Bambridge in London contributed reporting.